UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the Securities
Exchange Act of 1934
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Check the appropriate box:
oPreliminary Proxy Statement
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þDefinitive Proxy Statement
oDefinitive Additional Materials
oSoliciting Material Pursuant to §240.14a-12
Designer Brands Inc.
 (Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
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April 9, 2021


Dear Designer Brands Shareholder:



DESIGNER BRANDS INC. (F/K/A DSW INC.)
NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
TO BE HELD ON
You are cordially invited to attend the 2021 Annual Meeting of Shareholders of Designer Brands Inc., at 11:00 a.m. Eastern Time on May 23, 2019
AND
PROXY STATEMENT
IMPORTANT
If you received a copy27, 2021. This year, in light of the continuing impact of the COVID-19 pandemic, and to support the well-being of our associates and shareholders, the Annual Meeting will again be held in a virtual-only format. All holders of shares of our outstanding common stock as of the close of business on April 1, 2021 are entitled to vote at the meeting. Details of the business to be conducted at the meeting are given in the Notice of 2021 Annual Meeting of Shareholders and the Proxy Statement, which are included on the following pages. Instructions for accessing the virtual meeting webcast online are also included in the Proxy Statement.

Your vote is important. Whether or not you plan to attend the annual meeting virtually, please vote as soon as possible. As an alternative to voting during the annual meeting, you may vote in advance via the internet, by telephone or, if you receive a paper proxy card by mail, please complete, sign and date your proxy and
promptly return it in the enclosed envelope. No postage is necessary if mailed inmail, by mailing the United States.completed proxy card. Voting by any of these methods will ensure you have a say on the important issues to be voted on at the annual meeting.



We appreciate your support of Designer Brands Inc.

Roger L. Rawlins
Chief Executive Officer


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NOTICE OF 2021 ANNUAL MEETING OF SHAREHOLDERS DESIGNER BRANDS INC.

810 DSW Drive
Columbus, Ohio 43219
(614) 237-7100
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Meeting Date and Time
Thursday, May 27, 2021 at 11:00 a.m. Eastern Time
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Meeting Location
Due to concerns relating to the coronavirus pandemic (COVID-19), and to support the health and well-being of our shareholders and employees, Designer Brands Inc. will have a virtual-only annual shareholders’ meeting in 2021, conducted exclusively via live audio cast at www.virtualshareholdermeeting.com/DBI2021. There will not be a physical location for our 2021 Annual Meeting of Shareholders (our “2021 Annual Meeting”), and you will not be able to attend the meeting in person. See below for important information.
April 12, 20199, 2021
To Our Shareholders:
The 2019 Annual Meeting of Shareholders of Designer Brands Inc. (formerly known as DSW Inc.(the “Company”) will be held at 810 DSW Drive, Columbus, Ohio 43219hold our 2021 Annual Meeting on May 23, 2019,27, 2021, at 11:00 a.m., Eastern Daylight Saving Time, forTime. Shareholders will be asked to vote upon the following purposes:proposals:
1.AgendaBoard’s Voting Recommendation
Proposal 1To elect four Class IIIII directors, each to serve until the 20222024 Annual Meeting of Shareholders and until their successors are duly elected and qualified;
ü FOR each director nominee
2.Proposal 2To hold anratify the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for the fiscal year ending January 29, 2022; and
ü FOR
Proposal 3To approve, on a non-binding, advisory vote for approval ofbasis, the compensation ofpaid to our named executive officers; andofficers in fiscal 2020, as reported in this proxy statement.
ü FOR
3.To transact such other business as may properly come before the meeting
In addition, we will transact such other business as may properly come before the 2021 Annual Meeting or any adjournment, continuation, or postponement thereof.

Who Can Vote: Only the holders of record of our Class A and Class B Common Shares at the close of business on March 29, 2019,April 1, 2021, our record date for the 20192021 Annual Meeting of Shareholders, are entitled to notice of and to vote at the meeting.2021 Annual Meeting. Each shareholder is entitled to one vote for each Class A Common Share held as of the record date, and eight votes for each Class B Common Share held as of the record date.

By Order of the Board of Directors
Michelle C. Krall
Corporate Secretary

YOUR VOTE IS IMPORTANT
IfHow to Virtually Attend the Virtual 2021 Annual Meeting: To be virtually admitted to the 2021 Annual Meeting at www.virtualshareholdermeeting.com/DBI2021, you received a copymust enter the control number on your proxy card, voting instruction form or Notice of Internet Availability you previously received. Whether or not you plan to virtually attend the 2021 Annual Meeting, we encourage you to vote and submit your proxy in advance of the proxy card2021 Annual Meeting by mail, you are urged to date, sign, and promptly returnone of the enclosed form of proxy in the enclosed envelope to which no postage need be affixed if mailed in the United States. Alternatively, youmethods described below. You may submit youralso vote online or by telephoneand examine our shareholder list during the 2021 Annual Meeting by following the instructions provided on the meeting website during the 2021 Annual Meeting. To vote online during the meeting, visit www.virtualshareholdermeeting.com/DBI2021. For more information, please see page 66.
IMPORTANT VOTING INFORMATION:

We will provide the Notice of Internet Availability, electronic delivery of the 2021 Proxy Statement, the 2020 Annual Report on Form 10-K and a proxy card. Votingcard to shareholders beginning on or about April 9, 2021.
Please carefully review the proxy materials and follow the instructions below to cast your vote. For more information regarding voting at the virtual 2021 Annual Meeting, please see page 66.

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HOW TO VOTE
Registered Shareholders
If you hold shares through the Company’s transfer agent, Computershare Limited, please use one of the following options to vote by 11:59 p.m., Eastern Time on May 26, 2021:

By Internet — www.proxyvote.com
By Telephone — 800.690.6903 (dial toll-free 24/7)
By Mail — If you received a proxy card by mail, please mark, date, sign and return it in the postage-paid envelope furnished for that purpose.
Beneficial Owners
If you hold shares through your bank or brokerage account (i.e., in “street name”), please use one of the following options to vote by 11:59 p.m., Eastern Time on May 26, 2021:

By Internet — www.proxyvote.com
By Telephone — 800.690.6903 (dial toll-free 24/7)
By Mail — If you received a voting instruction form by mail, please mark, date, sign and return it in the postage-paid envelope furnished for that purpose.

YOUR VOTE IS IMPORTANT
Please consider the issues presented in this proxy statement and vote your shares, by the proxy does not affect your right to revokeInternet or telephone, or sign, date and return your proxy and vote in person in the event you attend the 2019 Annual Meeting of Shareholders and you are a holder of record or you obtain a legal proxy from your brokers, bank, or other holder of record. You are cordially invited to attend the 2019 Annual Meeting of Shareholders. If you attend, you may revoke your proxy and vote in person if you wish, even if you have previously returned your proxy.card, as promptly as possible.

Important notice regarding the availability of proxy materials for the
2021 Annual Meeting of Shareholders to be held on May 27, 2021:

This Notice of Annual Meeting, the accompanying Proxy Statement, and our Annual Report on Form 10-K for the fiscal year ended January 30, 2021 are all available at www.proxyvote.com.



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Table of Contents

 Page
 




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iv


PROXY STATEMENT SUMMARY

This proxy statement is being furnished in connection with the solicitation of proxies by the Board of Directors (the “Board”) of Designer Brands Inc., an Ohio corporation, for use at the 2021 Annual Meeting of Shareholders to be held on May 27, 2021, at 11:00 a.m., Eastern Time via live audio cast at www.virtualshareholdermeeting.com/DBI2021. It is first being mailed to the shareholders on or about April 9, 2021. This summary does not contain all of the information you should consider, and you should read the entire Proxy Statement carefully before voting. (“We,” “our,” “us,” “Designer Brands,” “DBI,” and the “Company” refer to Designer Brands Inc.)
DESIGNER BRANDS INC. 2021 ANNUAL MEETING OF THE SHAREHOLDERS
Á
TIME AND DATE
May 27, 2021
11:00 a.m., Eastern Time
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PLACE
Virtual-only meeting via live audio cast, accessible at:
www.virtualshareholdermeeting.com/DBI2021
!
RECORD DATE
April 1, 2021
  HOW TO ATTEND
:To participate in the virtual meeting, please visit www.virtualshareholdermeeting.com/DBI2021 and enter the 16-digit control number included in your Notice, on your proxy card, or on the instructions that accompanied your proxy materials.
HOW TO VOTE
):*_
BY TELEPHONEBY INTERNETBY MAILVIRTUALLY

Call toll-free 24/7
1.800.690.6903

Visit 24/7
www.proxyvote.com
Complete, date, and sign your proxy card and send by mail in the enclosed postage-paid envelopeVirtually attend the annual meeting as an authenticated shareholder and cast your ballot online during the virtual meeting
PROPOSALS REQUIRING YOUR VOTE
Your vote is very important to us and our business. Please cast your vote immediately on all of the proposals to ensure that your shares are represented.
Board Recommendation
PROPOSAL 1Election of Class II Directors
FOR
The four Class II director nominees possess the necessary qualifications and range of experience and expertise to provide effective oversight and advice to management.
1


PROPOSAL 2Ratification of Appointment of Deloitte & Touche LLP
FOR
The Audit Committee approved the retention of Deloitte & Touche LLP as the Company’s independent auditor for fiscal year 2021. As a matter of good corporate governance, shareholders are being asked to ratify the Audit Committee’s selection of the independent auditor.
PROPOSAL 3Advisory Approval of Named Executive Officer Compensation
FOR
The Company’s executive compensation program is designed to create a direct linkage between shareholders’ interests and management, with incentives specifically tailored to the achievement of short- and long-term goals.

BOARD OF DIRECTORS
The following table provides summary information about each director currently serving on our Board of Directors (“Board”). Our Board is divided into three classes and is currently composed of two directors in Class I, four directors in Class II, and four directors in Class III. Directors serve for three-year terms with one class of directors elected by our shareholders at each annual meeting.
NameAgeDirector
Since
OccupationIndependentCurrent Committee Memberships
Class I – Term Expires 2023
Harvey L. Sonnenberg792005Former Partner of Weiser, LLCYes
AC†
TC
Allan J. Tanenbaum742005Of Counsel of Taylor English Duma, LLCYes
AC
NCGC
Class II – Term Expires 2021
Peter S. Cobb632017Founder and Former Executive Vice President of eBagsYes
NCGC†
CC
TC
Jay L. Schottenstein*662005Chief Executive Officer of American Eagle Outfitters, Inc.
Roger L. Rawlins542016Chief Executive Officer of Designer Brands Inc.
Joanne Zaiac592016Former Chief Client Officer of Dentsu Aegis NetworkYes
CC
TC
Class III – Term Expires 2022
Elaine J. Eisenman722008Managing Director of Saeje AdvisorsYes
CC†
AC
Joanna T. Lau622008Chief Executive Officer of Lau TechnologiesYes
TC†
CC
NCGC
Joseph A. Schottenstein412012Chief Operating Officer and Executive Vice President of Acquisitions and Leasing at Schottenstein Property Group (SPG) and Schottenstein Realty, LLC
Ekta Singh-Bushell492018Former Chief Operating Officer, Executive Office, at the Federal Reserve Bank of New YorkYes
AC
NCGC
2


*Executive Chairman of the Board
ACAudit Committee
CCCompensation Committee
NCGCNominating and Corporate Governance Committee
TCTechnology Committee
Committee Chair

Snapshot of Certain Board Characteristics
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Summary of Director Skills
Our directors bring to our Board a wide variety of skills, qualifications, and viewpoints that strengthen the Board’s ability to carry out its oversight role on behalf of our shareholders. The table below is a summary of the range of skills and experiences that each director brings to the Board, and which we find to be relevant to our business. Because it is a summary, it does not include all of the skills, experiences, and qualifications that each director offers, and the fact that a particular experience, skill, or qualification is not listed does not mean that a director does not possess it. All of our directors exhibit high integrity, an appreciation for diversity of background and thought, innovative thinking, a proven record of success, and deep knowledge of corporate governance requirements and best practices.
Attributes, Experience, and Skills
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Leadership Experienceüüüüüüüüüü
Retail Industry Experienceüüüüüüüüüü
Financial Expertiseüüüüüüüüüü
Audit Committee Financial Expertüü
International Experienceüüüüüüüü
Marketing and Consumer Insightüüüüüüü
Technology and Digital Expertiseüüüüüü
Strategic Growth and Business Development Expertiseüüüüüüüüü
3


Human Capital/Talent Management Experienceüüüüüüüü
Risk Management Expertiseüüüüüüüüüü
Corporate Governance Expertiseüüüüüüüü
Real Estate Experienceüüüüüüü
Mergers & Acquisitions Experienceüüüüüüüüüü
Crisis Management Experienceüüüüü
Corporate Social Responsibility Experienceüüüü
Other Public Company Board Experienceüüüüüü

Corporate Governance Highlights
The Board remains committed to strong corporate governance and the protection of long-term shareholder value. Please see “Other Director Information, Board Committees, and Corporate Governance Information” beginning on page 16 for a description of our corporate governance practices. These include, but are not limited to:
Separate CEO and executive chairman roles
More than two-thirds of the Board is composed of independent directors
Majority voting in director elections
100% independent committee members
Robust Board evaluation process
Annual Say-on-Pay Vote
Stock ownership guidelines for directors and officers
Board risk oversight
Independent directors meet without management present
Anti-hedging and anti-pledging policy
Code of Conduct for directors, officers, and employees
Periodic review of committee charters and governance policies

Environmental, Social, and Corporate Governance (ESG)
The Company is committed to good corporate citizenship. Not only do we strive to create positive impacts within our organization, but we aim to better the communities in which we conduct business. Consistent with our core values of Passion, Accountability, Humility, and Collaboration, we continued to focus on sustainability, philanthropy, and associate engagement during fiscal 2020. Please see “Environmental, Social, and Corporate Governance” beginning on page 23 for a description of our ESG practices. These include, but are not limited to:
SustainabilityCharitable Giving & VolunteeringHuman Capital Management
We strive to make sustainable and responsible decisions every day —from energy use and waste to materials and suppliers.We aim to strengthen our local communities through financial support, community engagement, and volunteer service.One of our core strategies is to invest in and support our associates to differentiate our products and experiences in the competitive footwear market.


4


Highlights and Key Partnerships
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4 million pairs of shoes donated
3.7 million shoes diverted from landfills

Hired a new director of diversity and inclusion
Perfect score on the Human Rights Campaign’s Corporate Equality Index
HRC’S Best Places to Work for LGBT Equality Index
Named Forbes’ “America’s Best Employers for Diversity” List in 2020
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DBISUSTAINABILITY

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Since 2010, reduced energy consumption by 15-17% in stores through our energy management system
Almost all fixtures needed in 2021 are expected to be composed predominately of salvaged fixtures
As of March 2021, 38% of our stores have implemented LED lights for an average reduction in energy consumption of about 46%

Impact of COVID-19
The COVID-19 pandemic occurred suddenly and without warning in the U.S. in March 2020, changing the economic landscape of the country in general, and the retail industry in particular. Designer Brands was required to close all stores on March 18, 2020 and many stores remained closed for months. These closures resulted in a material decrease in our stores’ revenue, while the Company still incurred ongoing operating expenses, which created a liquidity challenge. When stores reopened again, sales continued to be negatively impacted by reduced store traffic. Leadership took bold actions to sustain the business during the shutdown and position the Company to successfully re-open in a new and unpredictable environment. Following the easing of stay-at-home orders and other state-imposed restrictions on non-essential businesses during the second quarter and into the third quarter of fiscal 2020, we re-opened all of our stores, discontinued the furlough program, and restored pay for all associates that had taken pay reductions.

5


Compensation Highlights
Our executive compensation policies and practices reinforce our pay for performance philosophy and align with sound governance principles and shareholder interests.
Objectives
Attract and retain highly-qualified, experienced executives who can make significant contributions to our long-term business success.Reward executives for achieving business goals and delivering strong performance.Align executive incentives with shareholder value creation.

2020 Say-On-Pay
Over 99% of our shareholders voting on the 2020 Say-on-Pay proposal approved the compensation of our named executive officers.
What We DoWhat We Don’t Do
ü Emphasis on “at-risk” pay: Heavily weigh at-risk over fixed pay, with significant portion of NEOs’ collective fiscal 2020 target compensation considered to be “at-risk.”
X We don’t guarantee annual salary increases or guarantee bonuses.
ü Retain meaningful stock ownership guidelines: Ownership guidelines align executives’ interests with those of shareholders.
X We don’t count pledged shares toward stock ownership guidelines.
ü Mitigate undue risk: We use caps on potential bonus payments, have a clawback policy applicable to compensation granted under our LTI plan, and maintain active oversight and risk management systems to mitigate risks.
X We don’t set metrics that the Committee believes would create undue risk.
ü Independent executive compensation consultant: The Committee retains an independent compensation consultant on matters surrounding executive and non-employee director pay and governance.
X We don’t grant stock options with an exercise price below 100% fair market value.
ü Apply conservative post-employment and change-in-control provisions: Executive officers are subject to the same provisions as the rest of the employee population that participates in long-term incentives.
X We don’t provide supplemental executive retirement plans or other retirement benefits to NEOs, other than a tax-qualified 401(k) plan available to all employees and a deferred compensation plan available to highly compensated employees.
ü Restrict pledging activity: All executive officers are subject to pre-clearance requirements and restrictions.
X We don’t permit hedging or short-sale transactions. All executive officers, Board members, and associates are prohibited from using financial instruments designed to hedge or offset a decrease in market value of DBI stock.
ü Receive strong shareholder support: Each year that we have held a “say-on-pay” advisory vote, more than 95% of the votes cast on the matter have been in favor of our compensation programs.
X We don’t include favorable impact from changes in tax law or stock buybacks when determining actual performance against financial measures in incentive plans, where applicable.
ü Regularly review share utilization: Management and the Board regularly evaluate share utilization levels by reviewing cost and the dilutive impact of stock compensation.
X We don’t reprice underwater stock options.
ü Limited perquisites: During fiscal 2020, perquisites were limited to security arrangements for Mr. Schottenstein.
X We don’t gross up taxes for perquisites or benefits, except in the case of standard relocation benefits. We don’t gross up for excise taxes upon a change-in-control.
6


We pay for performance. To incentivize our executive team to achieve our short- and long-term goals, we allocate total direct compensation (salary, short- and long-term incentives) to achieve (and pay for) superior performance.To this end, the total direct compensation of our named executive officers is allocated as follows among pay elements:
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7


DESIGNER BRANDS INC.
810 DSW Drive
Columbus, Ohio 43219
(614) 237-7100


PROXY STATEMENT

This proxy statement is provided in connection with the solicitation on behalf of our Board of Directors (the “Board”) for proxies to be voted at our 20192021 Annual Meeting of Shareholders to be held at 11:00 a.m., Eastern Daylight Saving Time, on Thursday,, May 23, 2019,27, 2021, and any postponements, continuations, or adjournments thereof (the “Annual“2021 Annual Meeting”). The 2021 Annual Meeting will be held at our corporate office, 810 DSW Drive, Columbus, Ohio 43219.a virtual only meeting. Shareholders may participate online by logging onto www.virtualshareholdermeeting.com/DBI2021. There will not be a physical meeting location, and you will not be able to attend the meeting in person. Please see page 66 for important information. This proxy statement, including the Notice of Annual Meeting, is being made available electronically (or is first being mailed to shareholders) on or about April 12, 20199, 2021..

Pursuant to rules adopted by the U.S. Securities and Exchange Commission (the “SEC”), we have elected to provide access to our proxy materials overvia the Internet. Accordingly, we are sending a Notice of Internet Availability of Proxy Materials (the “Notice of Internet Availability”“Notice”) to our shareholders of record and beneficial owners. If your shares are registered directly in your name with our transfer agent, Computershare Limited (“Computershare”), then you are considered a registered shareholder with respect to those shares. If you hold your shares through an intermediary, such as a bank or broker, then you are considered the beneficial holder of those shares. All shareholders will have the ability to access the proxy materials on a website referred to in the Notice of Internet Availability or request to receive a printed set of the proxy materials, at no charge. Instructions on how to access the proxy materials overvia the Internet or to request a printed copy may be found on the Notice of Internet Availability.Notice. In addition, shareholders may request to receive proxy materials in printed form by mail or electronically by email on an ongoing basis by following the instructions on the website referred to in the Notice of Internet Availability.Notice.

We have two classes of securities outstanding and entitled to vote at the 2021 Annual Meeting,Meeting: our Class A Common Shares, no par value, and our Class B Common Shares, no par value.value (together, the “Common Shares”). Only shareholders of record at the close of business on March 29, 2019,April 1, 2021, our record date for the 2021 Annual Meeting, are entitled to notice of and to vote at the meeting2021 Annual Meeting or any adjournments, continuations, or postponements thereof. The total number of outstanding Class A Common Shares entitled to vote at the meeting2021 Annual Meeting is 67,880,06664,780,833 and the total number of Class B Common Shares entitled to vote at the meeting is 7,732,786. Each outstanding Class A Common Share is entitled to one vote with respect to each matter to be voted on at the meeting and each outstanding Class B Common Share is entitled to eight votes with respect to each matter to be voted on at the meeting. Class A Common Shares and Class B Common Shares vote together as a single class with respect to all matters submitted to a vote of shareholders.

Without affecting any vote previously taken, a proxy may be revoked by a shareholder by giving a written notice of revocation to us in writing (attention: Michelle C. Krall,(Designer Brands Inc., 810 DSW Drive, Columbus, Ohio 43219, Attention: Corporate Secretary). A holder of record may also revoke or change his or her vote by executing and returning to us a later-dated proxy or by giving notice of revocation in person atvirtually attending the 2021 Annual Meeting and voting online during the meeting. If your common sharesCommon Shares are held in street name, you must follow the instructions of your broker, bank, or other nominee to revoke your voting instructions.

All properly executed proxies received by the Board of Directors will be voted as directed by the shareholder. All properly executed proxies received by the Board of Directors whichthat do not specify how shares should be voted will be voted “FOR” the election of the Class III directors of theII director nominees listed below under “Proposal 1 — Election of Directors,” “FOR” “Proposal 2 — Ratification of the Appointment of Independent Registered Public Accounting Firm,” and “FOR” “Proposal 3 — Advisory Vote on the Compensation Paid toof Named Executive Officers,” and in the discretion of the named proxies on any other business properly brought before the 2021 Annual Meeting.

The presence, in person or by proxy, of the holders of a majority of the outstanding Common Shares and entitled to vote is necessary to constitute a quorum for the transaction of business at the 2021 Annual Meeting. Abstentions, votes to withhold and broker non-votes are counted for purposes of determining the presence or absence of a quorum. Broker non-votes occur when brokers holding shares on behalf of beneficial owners do not receive voting instructions from the beneficial holders and are not permitted to vote on the matter without voting instructions. If a broker does not receive voting instructions, the broker may vote those shares only on matters deemed “routine” by the New York Stock Exchange (the “NYSE”). Proposal 2 — Ratification of the Appointment of Independent Registered Public Accounting Firm is deemed a “routine” matter. On non-routine matters, such as the election of directors and the advisory vote on executive compensation, brokers cannot vote unless they receive voting instructions from beneficial holders.

Solicitation of proxies may be made by mail, personal interview and by telephone by our officers, directors, and regular employees. We will bear the cost of the solicitation of proxies, including the charges and expenses of brokerage firms and others for forwarding solicitation material to beneficial owners of shares.


SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
Security Ownership of Certain Beneficial Owners
The following table sets forth information with respect to the only persons known to us to own beneficially more than five percent of our outstanding Class A or Class B Common Shares as of March 29, 2019, unless as otherwise specified:


8
 Number of Shares
Beneficially Owned
 Percentage of Shares
Beneficially Owned
Percentage of
Combined Voting Power of All
Classes of Common Shares
Name and Address of Beneficial OwnerClass A
 Class B
 Class AClass B
Jay L. Schottenstein 
      
4300 East Fifth Avenue 
      
Columbus, OH 4321911,156,336
(2) 
7,720,154
(1)(2) 
14.7%99.8%50.0%
Schottenstein RVI, LLC       
4300 East Fifth Avenue       
Columbus, OH 432197,298,593
(2) 
7,298,593
(1)(2) 
9.7%94.4%45.0%
BlackRock Inc.       
55 East 52nd Street       
New York, NY 1005510,023,740
(3) 
14.8%7.7%
The Vanguard Group       
100 Vanguard Boulevard       
Malvern, PA 193557,314,774
(4) 
10.8%5.6%
Dimensional Fund Advisors LP       
Building One       
6300 Bee Cave Road       
Austin, TX 787464,812,241
(5) 
7.1%3.7%

(1)Each Class B Common Share of Designer Brands Inc. is exchangeable into one Class A Common Share.
(2)Mr. Schottenstein beneficially owns 11,156,336 Class A Common Shares of Designer Brands Inc. in the aggregate. This includes (i) 71,905 Class A Common Shares held by Mr. Schottenstein directly; (ii) 26,100 Class A Common Shares held by the Jerome Schottenstein Fund A Revocable Trust of which Mr. Schottenstein acts as co-trustee and has shared power to vote and dispose; (iii) 179,986 shares held by the Jay Schottenstein Revocable Trust 2009 of which Mr. Schottenstein is trustee and has sole power to vote and dispose; (iv) 63,754 shares held by the Lori Schottenstein 1984 Subchapter S Trust of which Mr. Schottenstein is co-trustee and has shared power to vote and dispose; (v) 56,814 shares held by the Saul Schottenstein Subchapter Trust #4 of which Mr. Schottenstein is trustee and has sole power to vote and dispose; (vi) 236,528 Class A Common Shares held by Schottenstein SEI, LLC (SSEI); (vii) 1,000,000 shares held by Schottenstein Realty, LLC of which Mr. Schottenstein is a member by virtue of various family trusts, a director, Chairman and Chief Executive Officer and has shared power to vote and dispose; (viii) 540,659 Class A Common Shares that Mr. Schottenstein has a right to purchase within 60 days of March 29, 2019; and (ix) 1,260,436 Class A Common Shares held by Ann S. Deshe, Susan S. Diamond, their spouses, and certain of their lineal descendants and affiliates (the Deshe/Diamond Affiliates), of which Mr. Schottenstein has sole voting power pursuant to a share exchange with the Deshe/Diamond Affiliates and other parties thereto (the Deshe/Diamond Share Exchange).

Also included in the aggregate number of Class A Common Shares that Mr. Schottenstein beneficially owns are the following Class B Common Shares that may be converted into Class A Common Shares on a one-for-one basis at any time:

(i) 71,905 Class B Common Shares held by Mr. Schottenstein directly; (ii) 349,656 Class B Common Shares held by SSEI; and (iii) 7,298,593 Class B Common Shares held by Schottenstein RVI, LLC (Schottenstein RVI) (Mr. Schottenstein is manager of Schottenstein RVI).


(3)Based solely upon information contained in an amendment to Schedule 13G filed with the SEC on January 28, 2019, as of December 31, 2018, BlackRock Inc. has sole voting power over 9,824,749 shares and sole dispositive power over 10,023,740 shares.
(4)Based solely upon information contained in an amendment to Schedule 13G filed with the SEC on February 11, 2019, as of January 31, 2019, The Vanguard Group, an investment adviser registered under Section 203 of the Investment Advisers Act of 1940, has sole voting power over 67,609 shares, shared voting power over 9,099 shares, sole dispositive power over 7,245,067 shares, and shared dispositive power over 69,707 shares.
(5)Based solely upon information contained in an amendment to Schedule 13G filed with the SEC on February 8, 2019, as of December 31, 2018, Dimensional Fund Advisors LP has sole voting power over 4,663,952 shares and sole dispositive power over 4,812,241 shares. According to the filing, Dimensional Fund Advisors LP, an investment adviser registered under Section 203 of the Investment Advisers Act of 1940, furnishes investment advice to four investment companies and serves as investment manager or sub-adviser to certain other commingled funds, group trusts and separate accounts (collectively, the “Funds”). In certain cases, subsidiaries of Dimensional Fund Advisors LP may act as an adviser or sub-adviser to certain Funds. In its role as investment advisor, sub-adviser and/or manager, Dimensional Fund Advisors LP or its subsidiaries (collectively, “Dimensional”) may possess voting and/or investment power over the shares reported, and may be deemed to be the beneficial owner of the shares held by the Funds. However, the shares reported are owned by the Funds. Dimensional disclaims beneficial ownership of such shares.
The information with respect to beneficial ownership is based upon information furnished by the shareholder or information contained in filings made with the SEC.
Security Ownership of Management
The following table sets forth, as of March 29, 2019, information with respect to our Class A and Class B Common Shares owned beneficially by each director, director nominee, and named executive officer individually, and by all directors and executive officers as a group:


 
Number of Shares
Beneficially
Owned(1)(2)
Percentage of Shares
Beneficially
Owned(3)
Percentage of
Combined Voting
Power of All
Classes of
Common Shares
NameClass AClass BClass AClass B
Peter S. Cobb13,565**
Elaine J. Eisenman82,012**
Deborah L. Ferrée1,068,4071.6%*
William L. Jordan313,342**
Joanna T. Lau64,009**
Carolee Lee107,439**
Jared A. Poff51,078**
Roger L. Rawlins347,451**
Jay L. Schottenstein(4)
11,156,3367,720,15414.7%99.8%50.0%
Joseph A. Schottenstein(5)
1,080,8171.6%*
Ekta Singh-Bushell3,052**
Harvey L. Sonnenberg67,356**
Allan J. Tanenbaum(6)
139,314**
Joanne Zaiac12,144**
All directors and executive officers as a group (17 persons)13,610,2707,720,15417.4%99.8%51.2%

*Represents less than 1% of outstanding Common Shares.

(1) Each Class B Common Share of Designer Brands Inc. is exchangeable into one Class A Common Share.




(2) Except as otherwise noted, the persons named in this table have sole power to vote and dispose of the shares listed. Includes the following number of Designer Brands Inc. Class A Common Shares as to which the named person has the right to acquire beneficial ownership upon the options exercisable within 60 days of March 29, 2019, and upon the payment of vested deferred share units on a one-for-one basis upon retirement from the Designer Brands Inc. Board of Directors within 60 days of March 29, 2019.

Beneficial Owner
Stock Options
Exercisable within 60
days of
March 29, 2019
Share Units Vesting
within 60 days of
March 29, 2019
Peter S. Cobb13,565
Elaine J. Eisenman66,443
Deborah L. Ferrée900,879
William L. Jordan245,277
Joanna T. Lau45,419
Carolee Lee102,383
Jared A. Poff36,320
Roger L. Rawlins289,997
Jay L. Schottenstein540,659
Joseph A. Schottenstein
Ekta Singh-Bushell3,052
Harvey L. Sonnenberg55,021
Allan J. Tanenbaum100,117
Joanne Zaiac5,061
All directors and executive officers as a group (17 persons)2,098,917391,061
(3) The percentage is based upon 67,880,066 Designer Brands Inc. Class A Common Shares and 7,732,786 Designer Brands Inc. Class B Common Shares outstanding on March 29, 2019, plus the number of shares a person has the right to acquire within 60 days of March 29, 2019.
(4) Mr. Schottenstein beneficially owns 11,156,336 Class A Common Shares of Designer Brands Inc. in the aggregate. This includes (i) 71,905 Class A Common Shares held by Mr. Schottenstein directly; (ii) 26,100 Class A Common Shares held by the Jerome Schottenstein Fund A Revocable Trust of which Mr. Schottenstein acts as co-trustee and has shared power to vote and dispose; (iii) 179,986 shares held by the Jay Schottenstein Revocable Trust 2009 of which Mr. Schottenstein is trustee and has sole power to vote and dispose; (iv) 63,754 shares held by the Lori Schottenstein 1984 Subchapter S Trust of which Mr. Schottenstein is co-trustee and has shared power to vote and dispose; (v) 56,814 shares held by the Saul Schottenstein Subchapter Trust #4 of which Mr. Schottenstein is trustee and has sole power to vote and dispose; (vi) 236,528 Class A Common Shares held by Schottenstein SEI, LLC (SSEI); (vii) 1,000,000 shares held by Schottenstein Realty, LLC of which Mr. Schottenstein is a member by virtue of various family trusts, a director, Chairman and Chief Executive Officer and has shared power to vote and dispose; (viii) 540,659 Class A Common Shares that Mr. Schottenstein has a right to purchase within 60 days of March 29, 2019; and (ix) 1,260,436 Class A Common Shares held by Ann S. Deshe, Susan S. Diamond, their spouses, and certain of their lineal descendants and affiliates (the Deshe/Diamond Affiliates), of which Mr. Schottenstein has sole voting power pursuant to a share exchange with the Deshe/Diamond Affiliates and other parties thereto (the Deshe/Diamond Share Exchange).
Also included in the aggregate number of Class A Common Shares that Mr. Schottenstein beneficially owns are the following Class B Common Shares that may be converted into Class A Common Shares on a one-for-one basis at any time: (i) 71,905 Class B Common Shares held by Mr. Schottenstein directly; (ii) 349,656 Class B Common Shares held by SSEI; and (iii) 7,298,593 Class B Common Shares held by Schottenstein RVI, LLC (Schottenstein RVI) (Mr. Schottenstein is manager of Schottenstein RVI).
(5) Includes 1,000,000 shares held by Schottenstein Realty, LLC of which Mr. Schottenstein is an Executive Vice President and has shared power to vote and dispose and 31,050 shares held by various family trusts of which Mr. Schottenstein is co-trustee and has shared power to vote and dispose.
(6) Mr. Tanenbaum pledged 27,746 shares as security for a line of credit in fiscal 2016.



The information with respect to beneficial ownership is based upon information furnished by each director, director nominee or executive officer, or information contained in filings made with the SEC.


PROPOSAL 1 — ELECTION OF DIRECTORS
Our Board of Directors currently consists of eleventen members and is divided into three classes, designated as Class I, Class II, and Class III. The members of the three classes are elected to serve for staggered terms of three years. Pursuant to Article II, Section 2.02 of our Amended and Restated Code of Regulations (the “Code of Regulations”), the number of directors constituting each class will, as nearly as practicable, be equal.
At the 2021 Annual Meeting, four Class II directors are nominated for election on the Board, each as a Class IIIII director with a term to expire in 2022.at the 2024 annual meeting of shareholders. Each of the nominees for director currently serves as a director of the Company.
We are committed to strong corporate governance, and our Board regularly reviews our governance structure, including our classified board structure. Our Amended and Restated Articles of Incorporation (the “Articles”) divides our Board into three classes, with each class elected to serve a three-year term. As a result, at each annual meeting of shareholders, approximately one-third of our directors are elected to serve for a three-year term. Our Board has periodically considered the continued appropriateness of this classified board structure and believes that our classified board structure provides important benefits, including:
Promoting Stability and Continuity. Our classified board structure enhances stability and continuity of leadership because our Board will always include directors with prior experience with our operating and regulatory environment, business, strategic goals, competition, trends, and risks. We believe that these experienced directors help our Board maintain a long-term perspective, leading to decisions that are both in the long-term interests of our company and our shareholders and responsive to short-term needs and objectives.
Maximizing Shareholder Value. We believe that a classified board enhances our ability to achieve value for our shareholders in the event of an unsolicited takeover. Without a classified board, a potential acquirer could gain control of our Board at a single annual meeting by replacing a majority of directors with its own nominees without paying a premium to our shareholders.
Enhancing Director Independence. We believe that a classified board with three-year terms enhances non-management directors’ independence from special interest groups or other parties whose goals may not be in the best interests of all of our shareholders.
The names and ages of the “Nominees” and the “Continuing Directors,” their principal occupations during the past five years, and certain other information regarding our directors are provided below.


9


Class II Director Nominees for a Term to Expire in 2024:
NameAgeOur Directors and Their Positions with Designer Brands Inc. / Principal Occupations / Business ExperienceDirector SinceCommittees
Peter S. Cobb*63Mr. Cobb co-founded eBags in 1998, which grew to become the largest online retailer of luggage, handbags, backpacks, and travel products. Prior to its acquisition by Samsonite International S.A. (Samsonite) in 2017, Mr. Cobb served as Executive Vice President and a member of the Board of Directors of eBags. In 2003, Mr. Cobb co-founded 6pm.com, a full-scale footwear and accessories retail website that was subsequently acquired by Zappos.com. From 1990 to 1996, Mr. Cobb was Director of Marketing at Samsonite International S.A. From 1984 to 1990, Mr. Cobb was the Director of Marketing at Ben Hogan Golf. Mr. Cobb previously served on the board of directors at the National Retail Federation and as the Chairman of Shop.org. Since 2016, Mr. Cobb has served on the Advisory Board of PayPal Holdings Inc. (“PayPal”), where he provides guidance to PayPal, Venmo LLC, and Braintree Payment Solutions LLC, the leading global payments platform supporting online money transfers. Additionally, Mr. Cobb is a frequent speaker on trends in the retail industry. Mr. Cobb is an accomplished executive who brings over 33 years of experience in digital marketing, business development, and merchandising to the Board.2017
NCGC **
   CC
   TC
Jay L. Schottenstein66Mr. Schottenstein has served as our Executive Chairman of the Board of Directors since March 2005. Mr. Schottenstein previously served as our Chief Executive Officer from March 2005 to April 2009. Mr. Schottenstein currently serves as Chairman of the Board of Directors of Schottenstein Realty, LLC. Mr. Schottenstein also currently serves as Chief Executive Officer of American Eagle Outfitters, Inc. (NYSE: AEO) (American Eagle). He has been Executive Chairman or Chairman of the Board of Directors of American Eagle since March 1992, and has been a director of American Eagle since 1992. Mr. Schottenstein has served as Chairman of the Board of Directors of Schottenstein Stores Corporation (SSC), our affiliate, since March 1992. He also served in various capacities, such as Chairman of the Board of Directors, Chief Executive Officer, Vice Chairman, director and various executive capacities at SSC and Retail Ventures, Inc. since 1976. Mr. Schottenstein also serves as the manager of Schottenstein RVI, LLC, our affiliate. Mr. Schottenstein has also served as a member of the Board of Directors for Albertsons Investor Holdings LLC (Albertsons/Safeway) since 2006. Mr. Schottenstein’s extensive experience as a chairman and Chief Executive Officer of numerous companies brings strong leadership skills to our Board. Additionally, Mr. Schottenstein’s tenure with the Company provides the Board with valuable institutional knowledge.2005-
Roger L. Rawlins54Mr. Rawlins has served as our Chief Executive Officer since January 2016. Prior to his appointment, Mr. Rawlins held the position of Executive Vice President and Chief Innovation Officer of the Company since February 2015. From January 2014 to January 2015, he served as our Executive Vice President, Omni Channel. From 2009 to 2013, Mr. Rawlins served as Senior Vice President and General Manager of DSW.com. Mr. Rawlins joined the Company in 2006 as Vice President, Finance and Controller. Prior to joining us, Mr. Rawlins served as Chief Financial Officer of HER Real Living from April 2001 to April 2006. From 1990 to 2001, Mr. Rawlins held several leadership roles within L Brands, Inc. (formerly known as Limited Brands, Inc.), including Controller of Express, Inc. from 1998 to 2001. Prior to serving in that capacity, Mr. Rawlins was in the practice of public accounting with Arthur Andersen & Company. Mr. Rawlins brings strong leadership abilities and in-depth retail knowledge to the Board.2016-
10


Joanne Zaiac*59Ms. Zaiac served in several Client leadership roles at Dentsu International from October 2017 to January 2021. She was Chief Client Officer from January 2020 to January 2021 and Client Development Officer from March 2019 to December 2019 for Dentsu International. Between October 2017 and March 2019, Ms. Zaiac was Chief Client Officer and Executive Vice President of Merkle Inc., a global data driven, technology-enabled performance marketing agency part of Dentsu International. Prior to that, Ms. Zaiac was the Chief Operating Officer of Digitas North America, a leading global digital advertising agency, until October 2017. Ms. Zaiac also served as President of Digitas New York region from 1999 to 2016. From 1985 to 1999, Ms. Zaiac was Executive Vice President and Senior Vice President at Wunderman Worldwide/Young & Rubicam. Ms. Zaiac brings a depth of brand-building, marketing expertise, digital media, consumer insights, and leadership and talent development to the Board.2016
CC
TC

11


Continuing Class I Directors for a Term to Expire in 2023:
NameAgeOur Directors and Their Positions with Designer Brands Inc. / Principal Occupations / Business ExperienceDirector SinceCommittees
Harvey L. Sonnenberg*
79Mr. Sonnenberg was a partner in the certified public accounting firm Weiser, LLP from 1994 to 2009 and currently serves as an advisor to that firm. Mr. Sonnenberg served in the United States Army and National Guard from 1964 to 1970. In addition, Mr. Sonnenberg has been active in a number of professional organizations, including the American Institute of Certified Public Accountants, where he served as a member of Council, and the New York State Society of Certified Public Accountants, where he served as Vice President and as Chairman of numerous committees, including the Retail Accounting Committee, and has long been involved in rendering audit, accounting, and consulting services to the retail, apparel, and consumer products industries. Mr. Sonnenberg was a director of Retail Ventures, Inc. from 2001 until May 2011. Mr. Sonnenberg is a certified public accountant and was the partner-in-charge of his firm’s Sarbanes-Oxley and Corporate Governance practice. Mr. Sonnenberg’s strong accounting background and his deep knowledge of the changing retail environment and its impact on our Company provide significant accounting and related financial management experience to the Board.2005
AC **
   TC
Allan J. Tanenbaum*74Mr. Tanenbaum has been Of Counsel to Taylor English Duma, LLC, an Atlanta-based law firm, since September 2014, and General Counsel and Managing Partner of Equicorp Partners, LLC, an Atlanta-based private investment and advisory firm, since January 2006. From February 2001 to December 2005, Mr. Tanenbaum served as Senior Vice President, General Counsel and Corporate Secretary for AFC Enterprises, Inc., a franchisor and operator of quick-service restaurants. From June 1996 to February 2001, Mr. Tanenbaum was a shareholder in Cohen Pollock Merlin Axelrod & Tanenbaum, P.C., an Atlanta-based law firm, where he represented corporate clients in connection with mergers and acquisitions and other commercial transactions. Mr. Tanenbaum has been a member of the board of directors of Medallion Financial Corporation (Nasdaq: MFIN), since October 2017, and currently serves as Chair of its nominating and governance committee and Chair of its compensation committee. With his legal background and service as general counsel of a public company, Mr. Tanenbaum brings valuable board governance experience to our Board.2005
NCGC
AC



12


Continuing Class III Directors for a Term to Expire in 2022:
Name Age Our Directors and Their Positions with Designer Brands Inc. / Principal Occupations / Business Experience Director SinceCommittees
Elaine J. Eisenman*
 72 
Since August 2016, Dr. Eisenman has served as Managing Director of Saeje Advisors LLC, an advisory firm for high-growth companies. In this role, Dr. Eisenman provides strategic advisory services to companies from a wide variety of industries and global locations. From July 2005 through August 2016, Dr. Eisenman served as Dean of Executive and Enterprise Education at Babson College. Prior to that, in 2004 and 2005, she served as Senior Vice President of Human Resources and Administration of The Children’s Place Retail Stores, Inc. (Nasdaq: PLCE). Dr. Eisenman has also held senior executive positions at American Express Company, between 1995 and 1998, Enhance Financial Services Co., between 1999 and 2003, and private companies such as PDI International, a global consulting firm, between 1990 and 1995. Dr. Eisenman serves as the President of the New England chapter of the Private Directors Association, a national firm focused on creating governance excellence for private company boards. Dr. Eisenman is also a founding member, advisory board member and Co-Chair of the Boston chapter of the Women Corporate Directors Foundation, the preeminent global organization for women who sit on public boards. Dr. Eisenman previously served on the board and as Chairperson of the compensation committee of Harvard Vanguard Medical Associates. With a background in human resources, a deep expertise in executive selection, compensation, and succession planning, and experience consulting with many companies and boards regarding executive succession as well as the selection and successful integration of their key executives, Dr. Eisenman brings valuable experience to our Board and Compensation Committee.
 2008CC **
AC
Joanna T. Lau* 62 Ms. Lau currently serves as Chief Executive Officer of Lau Technologies Inc., an executive consulting and investment company focused on providing debt and equity financing and consulting to mid-range companies. Ms. Lau founded Lau Technologies Inc. in 1990 and has been responsible for managing all aspects of the company from financing growth to the quality of the performance of the products previously sold by the company. Ms. Lau held leadership positions with Digital Equipment Corporation and General Electric Company before founding Lau Technologies Inc. In 2019, Ms. Lau joined the board of trustees of RPT Realty (NYSE: RPT), where she serves as the Chair of the audit committee and member of the nominating and governance committee. Ms. Lau also served on the board of directors of ITT Education Services, Inc. until 2016, and she served on the board of directors of TD Banknorth, Inc. until 2007. Additionally, Ms. Lau has experience in mergers, acquisitions and debt financing. She also provides expertise in biometric security and software industries. Ms. Lau brings a strong background in technology, strategic operations, and executive leadership to our Board. 2008TC **
NCGC
CC
Joseph A. Schottenstein 41 Mr. Schottenstein is a director, Chief Operating Officer, and Executive Vice President of Acquisitions and Leasing at Schottenstein Property Group (SPG) and Schottenstein Realty, LLC. Mr. Schottenstein has held various positions with the Schottenstein family of companies and currently holds a position on the board of directors and as an Executive Vice President in Schottenstein Stores Corporation. Mr. Schottenstein is also involved in the management of Raconteur Fine Wines LLC dba Company Fine Wine. In addition, he holds a position on the board of directors of American Signature, Inc. Mr. Schottenstein assisted with special acquisitions for SPG from 2003 to 2006, served in the property management group of SPG from 2006 to 2008 and served as the Vice President of Leasing at SPG from 2008 through 2010. From June 2004 until joining SPG in 2006, Mr. Schottenstein served as the Co-Manager of Indigo Nation, LLC, a specialty denim retailer. Since its acquisition in 2013, Mr. Schottenstein has served on the board of directors and in an executive capacity of Mayacamas Vineyards, a Napa Valley winery. Mr. Schottenstein brings business expertise in real estate and business development to our Board. 2012
13


Name Age Our Directors and Their Positions with Designer Brands Inc. / Principal Occupations / Business Experience Director Since
Elaine J. Eisenman* 70 Dr. Eisenman currently serves as Managing Director of Saeje Advisors, an advisory firm for high growth companies. From July 2005 through August 2016, she served as Dean, Executive and Enterprise Education at Babson College and previously served on the Board and as Chairperson of the Compensation Committee of Harvard Vanguard Medical Associates.  Prior to that, Dr. Eisenman served as Senior Vice President, Human Resources and Administration of The Children’s Place Retail Stores, Inc. since September 2003. Dr. Eisenman has also held senior executive positions at American Express, Enhance Financial Services Co. and private companies such as PDI International, a global consulting firm. With a background in human resources, Dr. Eisenman brings valuable experience in executive compensation and succession planning to our Board and Compensation Committee. 2008
Joanna T. Lau* 60 Ms. Lau currently serves as CEO of Lau Technologies, an executive consulting and investment company focused on providing debt and equity financing and consulting to mid-range companies. Ms. Lau founded Lau Technologies in 1990 and has been responsible for managing all aspects of the company from financing growth to the quality of the performance of the products previously sold by the company. Ms. Lau held leadership positions with Digital Equipment Corporation and General Electric before founding Lau Technologies. Ms. Lau also served on the board of directors of ITT Education Services (NYSE: ESI) until 2016, and she served on the board of directors of TD Banknorth, Inc. until 2007. Ms. Lau brings a strong background in technology and executive leadership to our Board. 2008
Joseph A. Schottenstein 39 Mr. Schottenstein is a director, Chief Operating Officer and Executive Vice President of Acquisitions and Leasing at Schottenstein Property Group (SPG) and Schottenstein Realty, LLC. Mr. Schottenstein has held various positions with the Schottenstein family of companies and currently holds a position on the board of directors and as an Executive Vice President in Schottenstein Stores Corporation, our affiliate. In addition, he holds a position on the board of directors of American Signature, Inc. Mr. Schottenstein assisted with special acquisitions for SPG from 2003 to 2006, served in the property management group of SPG from 2006 to 2008 and served as the Vice President of Leasing at SPG from 2008 through 2010. From June 2004 until joining SPG in 2006, Mr. Schottenstein served as the Co-Manager of Indigo Nation, LLC, a specialty denim retailer. Mr. Schottenstein brings an expertise in real estate development to our Board. 2012
Ekta Singh-Bushell* 47 
Ms. Singh-Bushell currently serves on the board of directors, the audit committee and the nominating and governance committee of TTEC Holdings, Inc. (NASDAQ: TTEC), a global customer experience technology and services provider. She also serves on the board of directors, the audit risk & compliance committee, and the social & ethics committee of Datatec, Inc. (JSE: DTC), a multinational information and communications technology solutions and services group. Furthermore, she serves on the board of directors, nominating and corporate governance committee, audit committee and remuneration committee of Net 1 UEPS Technologies, Inc. (NASDAQ: UEPS), a leading provider of transaction processing services, financial inclusion products and services and secure payment technology. Until 2017, Ms. Singh-Bushell served as Chief Operating Officer, Executive Office, at the Federal Reserve Bank of New York. Prior to that, she worked in multiple capacities at Ernst & Young LLP (EY) including: Northeast Talent Advisory Leader, Global Information Security Officer, US Innovation & Digital Strategy leader, and Senior Managing Partner. Ms. Singh-Bushell brings over 25 years of global management, financial, digital and technology, cybersecurity, and risk operations experience to our Board.

 2018









Continuing Class I Directors for a Term to Expire in 2020:

Name Age Our Directors and Their Positions with Designer Brands Inc. / Principal Occupations / Business Experience Director Since
Carolee Lee* 77 Ms. Lee serves as a founder and CEO of AccessCircles, a by-invitation global community of women providing connectivity, knowledge and information in the areas of health and wellness, financial expertise and life balance. Ms. Lee has held that position since August 2004. From July 2001 to August 2004, Ms. Lee served as Senior Vice President of Retail Brand Alliance, Inc., and as President and Chief Executive Officer of Carolee Designs, Inc., a subsidiary of Retail Brand Alliance. Prior to that, Ms. Lee served as President and Chief Executive Officer of Carolee Designs, a fashion accessory company she founded in 1973 and sold to Retail Brand Alliance in July 2001. Ms. Lee’s long term service as a CEO of a retail company brings strong leadership experience and in-depth knowledge of marketing and merchandising to our Board. 2005
Harvey L. Sonnenberg* 77 Mr. Sonnenberg was a partner in the certified public accounting firm Weiser, LLP from 1994 to 2009 and currently serves as an advisor to that firm. Mr. Sonnenberg has been active in a number of professional organizations, including the American Institute of Certified Public Accountants, where he served as a member of Council, and the New York State Society of Certified Public Accountants, where he served as Vice President and as Chairman of numerous committees including the Retail Accounting Committee, and has long been involved in rendering audit, accounting, and consulting services to the retail, apparel, and consumer products industries. Mr. Sonnenberg is a certified public accountant and was the partner-in-charge of his firm’s Sarbanes-Oxley and Corporate Governance practice. Mr. Sonnenberg was a director of Retail Ventures from 2001 until May 2011. Mr. Sonnenberg’s strong accounting background and his deep knowledge of the changing retail environment and its impact on our Company provide significant accounting and related financial management experience to the Board. 2005
Allan J. Tanenbaum* 72 Mr. Tanenbaum has been Of Counsel to Taylor English Duma, LLC, an Atlanta-based law firm, since September 2014 and General Counsel and Managing Partner of Equicorp Partners, LLC, an Atlanta-based private investment and advisory firm, since January 2006. From February 2001 to December 2005, Mr. Tanenbaum served as Senior Vice President, General Counsel and Corporate Secretary for AFC Enterprises, Inc., a franchisor and operator of quick-service restaurants. From June 1996 to February 2001, Mr. Tanenbaum was a shareholder in Cohen Pollock Merlin Axelrod & Tanenbaum, P.C., an Atlanta, Georgia law firm, where he represented corporate clients in connection with mergers and acquisitions and other commercial transactions. Mr. Tanenbaum has been a member of the board of directors of Medallion Financial Corporation (NASDAQ: MFIN) since October 2017, and serves as chair of its nominating and governance committee and as a member of its compensation committee. With his legal background and services as general counsel of a public company, Mr. Tanenbaum brings valuable board governance experience to our Board. 2005












Continuing Class II Directors for a Term to Expire in 2021:
Name Age Our Directors and Their Positions with Designer Brands Inc. / Principal Occupations / Business Experience Director Since
Peter S. Cobb* 61 Mr. Cobb co-founded eBags in 1998, which grew to become the largest online retailer of luggage, handbags, backpacks, and travel products. Prior to its acquisition by Samsonite in 2017, Mr. Cobb served as Executive Vice President, and a member of the Board of Directors of eBags. In 2003, Mr. Cobb co-founded 6pm.com, a full scale footwear and accessories retail website that was subsequently acquired by Zappos.com. From 1990 to 1996, Mr. Cobb was Director of Marketing at Samsonite. From 1984 to 1990, Mr. Cobb was the Director of Marketing at Ben Hogan Golf. Mr. Cobb previously served on the Board of Directors at the National Retail Federation. Mr. Cobb is an accomplished executive who brings over 33 years of experience in digital marketing, business development and merchandising to the Board. 2017
Jay L. Schottenstein 64 Mr. Schottenstein has served as our Executive Chairman of the Board of Directors since March 2005. Mr. Schottenstein previously served as our Chief Executive Officer from March 2005 to April 2009. Mr. Schottenstein currently serves as Chairman of the Board of Directors of Schottenstein Realty LLC. Mr. Schottenstein also currently serves as Chief Executive Officer of American Eagle Outfitters, Inc. (NYSE: AEO). He has been Executive Chairman or Chairman of the Board of Directors of American Eagle Outfitters, Inc. since March 1992, and has been a director of American Eagle Outfitters, Inc. since 1992. Mr. Schottenstein has served as Chairman of the Board of Directors of Schottenstein Stores Corporation (SSC), our affiliate, since March 1992. He also served in various capacities, such as Chairman of the Board of Directors, Chief Executive Officer, Vice Chairman, director and various executive capacities at SSC and Retail Ventures, Inc. since 1976. Mr. Schottenstein also serves as the manager of Schottenstein RVI, LLC, our affiliate. Mr. Schottenstein has also served as a member of the Board of Directors for AB Acquisition LLC (Albertsons/Safeway) since 2006. Mr. Schottenstein’s extensive experience as a chairman and CEO of numerous companies brings strong leadership skills to our Board. Additionally, Mr. Schottenstein’s tenure with the Company provides the Board with a strong background in the shoe industry. 2005
Roger L. Rawlins 52 Mr. Rawlins has served as our Chief Executive Office since January 2016. Prior to his appointment, Mr. Rawlins held the position of Executive Vice President and Chief Innovation Officer since February 2015. From January 2014 to January 2015, he served as Executive Vice President, Omni Channel. From 2009 to 2013, Mr. Rawlins served as Senior Vice President and General Manager of DSW.com. Mr. Rawlins joined the Company in 2006 as Vice President, Finance and Controller. Prior to joining us, Mr. Rawlins served as Chief Financial Officer of HER Real Living from April 2001 to April 2006. From 1990 to 2001, Mr. Rawlins held several leadership roles within L Brands, Inc. (formerly known as Limited Brands, Inc.), including Controller of Express, Inc. from 1998 to 2001. Prior to serving in that capacity, Mr. Rawlins was in the practice of public accounting with Arthur Andersen & Company. Mr. Rawlins brings strong leadership abilities and in-depth retail knowledge to the Board. 2016
Joanne Zaiac* 57 Ms. Zaiac currently serves as Chief Client Officer and Executive Vice President of Merkle Inc., a global, data driven, technology-enabled performance marketing agency. Prior to that, Ms. Zaiac was the Chief Operating Officer of DigitasLBi North America, a leading global digital advertising agency until October 2017. Ms. Zaiac also served as President of DigitasLBi’ s New York region from 1999 to 2016. From 1985 to 1999, Ms. Zaiac was Executive Vice President and Senior Vice President at Wunderman Worldwide/Young & Rubicam. Ms. Zaiac brings a depth of brand-building and marketing expertise to the Board. 2016


Ekta Singh-Bushell*49Until 2017, Ms. Singh-Bushell served as Chief Operating Officer, Executive Office, at the Federal Reserve Bank of New York. Prior to that, between 1995 and 2015, she worked in multiple capacities at Ernst & Young LLP (EY) including Northeast Talent Advisory Leader, Global Information Security Officer, US Innovation and Digital Strategy leader, and Senior Managing Partner. Since June 2017, Ms. Singh-Bushell has served on the board of directors, the audit committee, and the nominating and governance committee of TTEC Holdings, Inc. (Nasdaq: TTEC), a global customer experience technology and services provider. She also has served as lead independent director on the board of directors, the audit risk and compliance committee, remuneration and the nominations committees of Datatec, Inc., a multinational information and communications technology solutions and services group, since June 2018. Furthermore, since October 2018, she has served on the board of directors, nominating and corporate governance committee, audit committee chair, and ESG committee of Net 1 UEPS Technologies, Inc. (Nasdaq: UEPS), a leading provider of transaction processing services, financial inclusion products and services and secure payment technology. Additionally, since May 2019, she has served on the board and compensation committee of Huron Consulting Group Inc. (Nasdaq: HURN), a global professional services firm. Ms. Singh-Bushell is an active CPA who brings over 25 years of global management, financial, accounting, digital and technology, cybersecurity, and risk operations experience to our Board. Ms. Singh-Bushell has prior and current experience working to help transform global companies, start-ups, and boards of directors in fintech, data, and B2B platforms.2018NCGC
AC

*
*    Independent Directors under the rules of the NYSE Rules and our Corporate Governance Principles.



** Committee Chair
Unless otherwise directed, the persons named in the proxy will vote the proxies “FOR” the election of the above-named nominees as directors.Class II director nominees. While it is contemplated that all nominees will stand for election, in the event any person nominated fails to stand for election, the proxies will be voted for such other person or persons as may be designated by the directors. We have no reason to believe that any of the above-mentioned persons will not stand for election or serve as a director. Proxies cannot be voted for a greater number of persons than the number of nominees named herein.

Vote Required

Under Ohio law and our Code of Regulations, directors are elected by a plurality of the votes cast. This means that the nominees receiving the greatest number of votes voted “FOR” their election will be elected as directors. SharesWithheld and broker non-votes will not be treated as to which the authority to vote is withheld are not counted toward the election of the individual nominees specified on the proxy. A broker non-votevotes cast for this purpose and, therefore, will not affect the outcome of the vote.election.

Your Board of Directors unanimously recommends a vote “FOR” each of the Class II director nominees named above.nominees.

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INFORMATION ABOUT OUR EXECUTIVE OFFICERS
In addition to Jay Schottenstein and Roger Rawlins, whose information is provided above under “Proposal 1 -- Election of Directors,” the following individuals are our executive officers. Our executive officers are appointed annually by our Board and serve at the pleasure of the Board. In addition to Jay Schottenstein and Roger Rawlins, whose information is provided above under “Proposal 1 — Election of Directors,” the following individuals are our executive officers.
Drew T. Domecq, age 45,47, has served as our Executive Vice President and Chief Information Officer since February 2019. From February April 2018 to February 2019, he was our Senior Vice President and Chief Information Officer. Prior to joining Designer Brands Inc., Mr. Domecq was Chief Information Officer at Bob Evans Restaurants, Inc. from 2016 to 2018. Prior to that, he was Vice President of technology solutionsTechnology Solutions at The Wendy’s Company from 2013 to 2016. In addition, Mr. Domecq has held leadership positions in the IT teams at Safelite and Qwest Communications.Communications and has experience as a consultant and entrepreneur.
Deborah L. Ferrée, age 65,67, has served as our President since February 2019 and as Vice ChairmanChair since January 2006. Ms. Ferrée joined us in November 1997. She served as Vice ChairmanChair and Chief Merchandising Officer from January 2006 until February 2019. She served as our President and Chief Merchandising Officer from November 2004 until January 2006. From March 2002 until November 2004, she served as Executive Vice President and Chief Merchandising Officer. Prior to that, she served as Senior Vice President of Merchandising beginning in September 2000, and Vice President of Merchandising beginning in October 1997. Prior to joining us, Ms. Ferrée worked in the retail industry for more than 20 years in various positions, including serving as Divisional Merchandising Manager of Shoes, Accessories and Intimate Apparel for Harris Department Store, women’s buyer for Ross Stores, and Divisional Merchandise Manager of the May Company.
William L. Jordan, age 47,49, has served as our Executive Vice President and Chief Growth Officer since February 2020. From February 2019 until February 2020, he served as our Executive Vice President of Designer Brands Inc. and President of DSW Shoe Warehouse, Inc., our wholly owned subsidiary, since February 2019.wholly-owned subsidiary. From May 2018 to January 2019, Mr. Jordan served as President of Town Shoes Limited (now known as Designer Brands Canada Inc.), our Canadian business. From February 2017 to February 2019, he was our Executive Vice President, Chief Administrative Officer, and Chief Legal Officer. In addition, from February 2015 to February 2017, he was our Executive Vice President, Chief Administrative Officer, General Counsel and Secretary. From March 2009 to January 2015, he was our Executive Vice President, General Counsel, Secretary, and Chief Compliance Officer. From May 2008 to March 2009, he was our Senior Vice President, General Counsel, and Secretary. In January 2006, Mr. Jordan joined us as our Vice President, General Counsel, and Secretary. Mr. Jordan is a member of the Board of Directors of Rocky Brands, Inc. (NASDAQ: RCKY) where he serves on the audit committee. Prior to joining us, he served as Corporate Counsel for Lancaster Colony Corporation sincebeginning in 2005, and was with the firm of Porter, Wright, Morris & Arthur LLP in Columbus, Ohio, from 1997 to 2005, where he specialized in Corporate Securitiescorporate securities and Mergersmergers & Acquisitionsacquisitions law.
Michele S. Love, age 61, has served as our Executive Vice President and Chief Commercial Officer since February 2019. From May 2017 to February 2019, she served as our Executive Vice President and Chief Operating Officer. Prior to coming to Designer Brands Inc., Ms. Love spent 32 years in several leadership capacities for Nordstrom, Inc., a leading fashion specialty retailer (“Nordstrom”). Ms. Love held the role of Nordstrom’s Vice President, Director of Rack Stores from 2012 to 2017. From 2000 to 2012, Ms. Love served as Nordstrom’s National Merchandise Director, Salon/Designer Shoes. Ms. Love served in several leadership capacities within store operations, merchandising, and customer service at Nordstrom over the last 32 years.
Simon R. Nankervis, age 52, has served as Executive Vice President of Designer Brands Inc. and President, CEO and Chief Commercial Officer of Camuto LLC d/b/a/ Camuto Group, our wholly owned subsidiary, since February 2019. From January 2016 until February 2019, he served as our Chief Commercial Officer. Prior to joining Designer Brands Inc., Mr. Nankervis was Executive Vice President and Chief Commercial Officer at American Eagle Outfitters Inc. from 2011 to 2015 and held various roles in executive management and its global development (including the U.S. Stores and operations business).  Prior to his time at American Eagle Outfitters, he was Managing Director at Busbrand Pty Ltd, an international brand management company from 2002 to 2011. From 1998 to 2002, he was Group General Manager at Palmer Corporation Ltd, based in Australia. Prior to that, he was a Partner at Wilmoth Field Warne Lawyers, a boutique commercial law firm in Melbourne, Australia.
Jared A. Poff, age 46,48, has served as our Executive Vice President and Chief Financial Officer since October 2018. From November 2016 to October 2018, he was our Senior Vice President and Chief Financial Officer. From June 2016 to November 2016, he was our Senior Vice President, Finance, Treasurer, and Interim Chief Financial Officer. In January 2015, Mr. Poff joined us as Vice President of Finance, Business Development, and Treasurer. Prior to joining Designer Brands Inc., Mr. Poff served as Vice President, Treasurer at Big Lots, Inc. since February 2004.


Mary Turner, age 63, has served as Executive Vice President of Designer Brands Inc. and President of Designer Brands Canada Inc., our wholly-owned subsidiary, since March 2020, where she leads the Shoe Company and Shoe Warehouse banners, as well as DSW’s merchandising and operations in Canada. From February 2019 to March 2020, Ms. Turner served as Senior Vice President of Designer Brands Inc. and President of Designer Brands Canada Inc. Prior to our acquisition of Town Shoes Limited (now known as Designer Brands Canada Inc.) in May 2018, Ms. Turner joined Town Shoes Limited as Chief Merchant in January 2017, and was promoted to Chief Operating Officer for Town Shoes Limited in July 2017, where she led merchandising, planning, marketing, stores, and e-commerce functions of Town Shoes, Shoe Company, Shoe Warehouse and DSW Canada until February 2019. Prior to that, she was an executive with Hudson’s Bay Company for nearly 20 years and held a variety of merchandising roles with Holt Renfrew earlier in her career.
15


OTHER DIRECTOR INFORMATION, BOARD COMMITTEES, AND CORPORATE GOVERNANCE INFORMATION
General
A total of ten meetings of the Board of Directors were held during the fiscal year ended February 2, 2019 (“fiscal 2018”). Other than Mr. Joseph Schottenstein, no director attended less than 75% of the aggregate of (i) the total number of meetings of the Board of Directors held during the time in which such director was a member of the Board of Directors and (ii) the total number of meetings held by all committees of the Board of Directors on which such director served during the period such director served as a member of such committee.
Other than Mr. Joseph Schottenstein, who is the son of our Executive Chairman, Mr. Jay Schottenstein, there are no family relationships among our directors and executive officers.
Our Corporate Governance Principles provide that all incumbent directors and director nominees are encouraged to attend our Annual Meeting of Shareholders. All of the Company’s then serving directors attended our 2018 Annual Meeting of Shareholders.
Board Leadership Structure
We have separatedPursuant to our Corporate Governance Principles, the CEO and Chairman roles since 2009. Mr. Schottenstein serves as our Executive Chairman and is not an independent member of the Board.
The Chairman is responsible for developing our agenda for Board meetings and presides at regular sessions of the Board. The BoardCompany does not have a lead or presiding director.
policy with respect to the separation of the offices of Chairman and CEO. The Board believes that the determination of Directors meets in regularly scheduled executive sessions (without management present). The independent memberswhether these roles should be separated is part of the succession planning process, and that it is in the best interest of the Company for the Board also meet aloneto make a determination in regularly scheduled executive sessions. Thethis regard whenever it elects a new CEO.
Since 2009, the Company has had separate CEO and Executive Chairman roles. Our Board of Directors does not have a designated director who leads executive sessions held by the independent directors. The independent directors alternate as the chair of such executive sessions in alphabetical order by last name.
Periodically, our Boardperiodically assesses these roles and the boardBoard leadership structure to ensure the interests of the Company and its shareholders are best served. The Board believes that the current leadership structure, with a separated Executive Chairman and CEO structure, provides the Company with the appropriate leadership structure and is in the best interests of the Company and its shareholders at this time. The current Board leadership allows the Executive Chairman to focus on Board of Director responsibilities and the CEO to focusconcentrate on the Company’s administrative and operating functions. Furthermore, this structure supports the efficient allocation of oversight responsibilities between the Board and management.
Mr. Jay Schottenstein has served as our Executive Chairman since 2005. As discussed below, Mr. Schottenstein is not an independent director. While the Board does not have a lead independent director, the independent members of the Board meet in regularly scheduled executive sessions (without management or the Executive Chairman present). Additionally, the Board does not have a designated director who leads executive sessions; instead, the independent directors alternate as the chair of such executive sessions in alphabetical order by last name. The Board believes that the current structure ensures that the independent directors provide sufficient independent oversight of management.
The Executive Chairman and CEO set the agenda for Board meetings with the understanding that certain items pertinent to the advisory and monitoring functions of the Board be brought to it periodically by the Executive Chairman or CEO for review and/or decision. The Executive Chairman is responsible for presiding at regular sessions of the Board. Information and data that is important to the Board’s understanding of the Company’s businesses is distributed in writing to the Board before the Board meets to allow the directors an opportunity to prepare for discussion of the items at the meeting. It is the general policy of the Company that all major decisions be considered by the Board as a whole.
The chairs of our Board committees play an active role in leading our committees by working with management to ensure each committee discusses crucial risks and opportunities of the Company. Agenda items that fall within the scope of responsibilities of a Board committee are set by the chair of that committee. Any member of the Board may request that an item be included on the agenda and is free to raise at any Board or committee meeting subjects that are not on the agenda for that meeting. The Board and each committee have the power to hire independent legal, financial, or other advisors as they may deem necessary, without consulting or obtaining the advanced approval of any officer of the Company and the Company shall be responsible for paying the fees and other costs associated with any such services rendered to the Board or any committee thereof.
Corporate Governance Principles
The Board of Directors has adopted Corporate Governance Principles that address Board structure, membership (including nominee qualifications), performance, operations, and management oversight. A current copy of our Corporate Governance Principles can be found at our corporate and investor website at www.designerbrands.com and is available in print (without charge) to any shareholder upon request.request to 810 DSW Drive, Columbus, Ohio 43219, Attn: Corporate Secretary.
Director Independence
Our director independence standards are set forth in our Corporate Governance Principles. ThePursuant to our Corporate Governance Principles, provide that a majority of theour directors must be independent. AFor a director willto be designated independent ifconsidered an “independent director,” the Board must annually determine that he or she:
has no material relationship with us or our subsidiaries;
she satisfies the other criteria specified byindependence requirements under the NYSE listing standards;
has no business conflict with us or our subsidiaries;standards and
otherwise meets any other applicable independence criteria specified by law, regulation, exchange requirement, or the Board of Directors.
laws, rules, and regulations. During its annual review of director independence, the Board considered whether there were any transactions or relationships between the Company and any director or any member of his or her immediate family (or any entity of which a director or an immediate family member is an executive officer, general partner, or significant equity holder).






As a result of its annual review, the Board of Directors has affirmatively determined that the following persons are independent under our independence standards:

Peter S. Cobb
Elaine J. Eisenman
Joanna T. Lau
Carolee Lee
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Ekta Singh-Bushell
Harvey L. Sonnenberg
Allan J. Tanenbaum
Joanne Zaiac
OurAs Mr. Rawlins is our CEO, he is not independent. In light of his status as an executive officer of the Company, the Board determined that Mr. Jay Schottenstein is not independent. Mr. Joseph Schottenstein, who is Mr. Jay Schottenstein’s son, also is not independent as he is an immediate family member of Directors has aan executive officer of the Company.Accordingly, the Board is currently 70% independent.
Each of the Nominating and Corporate Governance Committee, a Compensation Committee, and an Audit Committee all of which are composed entirely of independent directors as defined under applicable SEC rules and the NYSE listing standards. Our Board of Directors also has a Technology Committee composed of a mixentirely of independent directors.
Family Relationships
Other than Messrs. Jay and non-independent directors.Joseph Schottenstein, who are father and son, there are no family relationships among our directors and executive officers.
Meetings
A total of eleven meetings of the Board were held during the fiscal year ended January 30, 2021 (“fiscal 2020”). No director attended less than 75% of the aggregate of (i) the total number of meetings of the Board held during the time in which such director was a member of the Board and (ii) the total number of meetings held by all committees of the Board on which such director served during the period such director served as a member of such committee.
Our Corporate Governance Principles provide that all incumbent directors and director nominees are encouraged to attend our Annual Meeting of Shareholders. All of the Company’s then-serving directors virtually attended our 2020 Annual Meeting of Shareholders.
Board Committees
We have four standing committees of the Board: (1) Nominating and Corporate Governance Committee; (2) Compensation Committee; (3) Audit Committee; and (4) Technology Committee. Each standing committee is governed by a committee charter. A current copy of each committee’s charter can be found on our corporate and investor website at www.designerbrands.com and is available in print (without charge) to any shareholder upon request to 810 DSW Drive, Columbus, Ohio 43219, Attn: Corporate Secretary.
The following chart sets forth the responsibilities and duties and current members of each committee, as well as the number of meetings held by each committee in 2020.

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CommitteeResponsibilitiesMembersMeetings in 2020
Nominating and Corporate Governance Committee
The purpose of the Nominating and Corporate Governance Committee is to provide oversight on the broad range of issues surrounding the composition and operation of Board, including:
identifying individuals qualified to become Board members consistent with criteria approved by the Board;
recommending to the Board director nominees for the next annual meeting of shareholders;
developing and recommending to the Board a set of corporate governance principles applicable to the Company;
making recommendations to the Board and the Chairman of the Board in the areas of committee selection, including:
committee chairs;
rotation practices;
evaluation of the overall effectiveness of the Board and management; and
review and consideration of developments in corporate governance practices.
Mr. Cobb (Chair) *
Mr. Tanenbaum *
Ms. Lau *
Ms. Singh-Bushell *
5
Compensation Committee
The Compensation Committee is responsible for:
discharging the Board’s responsibilities relating to compensation of the Company’s executive officers;
producing a compensation committee report on executive compensation as required by the SEC to be included in the Company’s annual proxy statement or annual report on Form 10-K; and
overseeing the Company’s compensation programs and plans, including incentive compensation plans and equity-based plans.
Pursuant to its Charter, the Compensation Committee has the sole authority to retain and terminate the services of any outside compensation consultants to the Compensation Committee. The Compensation Committee may form and delegate authority to a subcommittee or subcommittees.
Ms. Eisenman (Chair)*
Mr. Cobb*
Ms. Lau*
Ms. Zaiac*
11
Audit Committee
The purpose of the Audit Committee is to assist the Board in fulfilling its oversight responsibilities with respect to:
the integrity of the Company’s financial statements;
the Company’s compliance with legal and regulatory requirements;
the independent auditor’s qualifications and independence;
the performance of the Company’s internal audit function and independent auditor;
the review and approval of related party transactions; and
the review and response to complaints regarding accounting, internal accounting controls, and auditing or other compliance matters.
The Audit Committee is directly responsible for the appointment, compensation, retention, termination, and oversight of the work of our independent auditor, including resolution of disagreements between management and the independent auditor regarding financial reporting.
Mr. Sonnenberg (Chair) *†♦
Ms. Eisenman *†
Ms. Singh-Bushell *†♦
Mr. Tanenbaum *†
12
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Technology Committee
The purpose of the Technology Committee is to assist the Board in fulfilling its oversight responsibilities of effective technology governance and to ensure that technology endeavors are effectively managed and that the Company’s technology performance meets the following objectives:
aligns with the Company’s business strategy;
enables the business to maximize benefits technology can provide;
uses resources responsibly; and
manages risks appropriately.
Ms. Lau (Chair) *
Mr. Cobb *
Mr. Sonnenberg *
Ms. Zaiac *
4

* Independent
† Financially literate
♦ Audit Committee Financial Expert

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Board’s Role in the Risk Management Process
Our Board and its committees play an important role in overseeing the identification, assessment, and mitigation of risks that are material to us. In fulfilling this responsibility, the Board and its committees regularly consult with management to evaluate and, when appropriate, modify our risk management strategies.
Board
While each committee is responsible for evaluating certain risks and overseeing the management of such risks, the entire Board is regularly informed about such risks through committee reports.
Audit CommitteeNominating and Corporate Governance CommitteeCompensation CommitteeTechnology Committee
Our Audit Committee assists the Board in fulfilling its oversight responsibilities relating to:
the performance of our system of internal controls;
legal and regulatory compliance;
our audit, accounting, and financial reporting processes; and
the evaluation of enterprise risk issues, particularly those risk issues not overseen by other committees.

The Audit Committee also reviews periodically with our General Counsel legal matters that may have a material adverse impact on our financial statements, compliance with laws, and any material reports received from regulatory agencies.

Our Nominating and Corporate Governance Committee oversees risks associated with:
corporate governance;
business conduct and ethics; and
compliance.

The Chief Compliance Officer provides periodic reports to the Nominating and Corporate Governance Committee describing updates to the Company’s Ethics and Compliance Program, including new policies, procedures, and trainings, maintenance of the Company’s anonymous reporting hotline, and oversight of the Global Code of Conduct. The report is shared with the Board as part of the committee report to the Board.

Our Compensation Committee is responsible for overseeing the management of risks relating to our compensation programs, including:
discharging the Board’s responsibilities relating to compensation of the Company’s executive officers; and
overseeing the Company’s compensation programs and plans, including incentive compensation plans and equity-based plans.
The Technology Committee assists the Board in fulfilling its oversight responsibilities with respect to technology and cybersecurity. Each quarter, management provides a report to the Technology Committee describing cybersecurity risks and the Company’s mitigation activities. Such mitigation activities include:
regularly upgrading our systems and software;
conducting regular e-mail phishing testing;
engaging in cybersecurity crisis tabletop exercises; and
monitoring industry trends.

Additionally, Ms. Lau, as Chair of the Technology Committee, provides an annual cybersecurity report to the Board, which addresses cybersecurity trends in the retail industry, and the Company’s policies and practices in comparison with the retail industry.


The Board charged management with the responsibility of creatingCompany implemented an enterprise risk management program (“ERM”) program, which was implemented in fiscal 2010. Our CEO, who reports to our Board, of Directors, is the sponsor of the ERM Program. As part of the ERM Program, management provides an annual report to the Board regarding our significant risks and what management is doing to mitigate risk.such risks. Management also updates the Board on significant new risks that are identified on a quarterly basis and reports on what it is doing to mitigate those significant risks. Additionally, the report provides an update on calls received to our Ethics Hotline, an anonymous reporting hotline available to our U.S. and international subsidiaries. The Company believes that its leadership structure supports the risk oversight function of the Board.
Our Audit Committee assists the Board in fulfilling its oversight responsibilities relating to the performance of our system of internal controls; legal and regulatory compliance; our audit, accounting, and financial reporting processes; and the evaluation of enterprise risk issues, particularly those risk issues not overseen by other committees. The Audit Committee also reviews periodically with our General Counsel legal matters that may have a material adverse impact on our financial statements, compliance with laws and any material reports received from regulatory agencies. Our Compensation Committee is responsible for overseeing the management of risks relating to our compensation programs. Our Nominating and Corporate Governance Committee oversees risks associated with corporate governance and business conduct and ethics.
The Technology Committee assists the Board in fulfilling its oversight responsibilities with respect to technology and cybersecurity. Each quarter, management provides a report to the Technology Committee describing cybersecurity risks and the Company’s mitigation activities. Such mitigation activities include removing customer cardholder data from our environment, regularly upgrading our systems and software, conducting quarterly e-mail phishing testing, engaging in cybersecurity crisis tabletop exercises, and monitoring industry trends. Additionally, Ms. Lau, as Chair of the Technology Committee, provides an annual cybersecurity report to the Board, which addresses cybersecurity trends in the retail industry, and the Company’s policies and practices in comparison with the retail industry.
Nominating and Corporate Governance Committee
The members of our Nominating and Corporate Governance Committee are Ms. Lee (Chair), Mr. Cobb, and Mmes. Eisenman and Singh-Bushell, each of whom is independent as discussed above. A current copy of our Nominating and Corporate Governance Committee charter can be found on our corporate and investor website at www.designerbrands.com and is available in print (without charge) to any shareholder upon request.
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Director Nominee Selection
The Nominating and Corporate Governance Committee met six times during fiscal 2018. Its functions include assisting the Board in determining the desired qualifications of directors,is responsible for identifying potential individuals meeting


those qualification criteria, proposing to the Board a slate of nominees for election by the shareholders, and reviewing candidates nominated by shareholders. In addition, the Nominating and Corporate Governance Committee also reviews the Corporate Governance Principles, makes recommendations to the Board with respect to other corporate governance principles applicable to us, and oversees the annual evaluation of the Board and management.
The Nominating and Corporate Governance Committee meets to discuss, among other things, identification and evaluation ofevaluating potential candidates for nomination as a director.Nominee candidates may come to the attention of the Nominating and Corporate Governance Committee from a variety of sources, including current Board members, shareholders, and management. All candidates (including shareholder nominees) are reviewed in the same manner, regardless of the source of the recommendation. Historically, the Nominating and Corporate Governance Committee has engaged a leading, nationally recognized third-party director search firm to assist in identifying, screening, and assessing the capabilities of potential director candidates. The Nominating and Corporate Governance Committee will consider the recommendations of shareholders regarding potential director candidates. For additional information regarding how to submit a nominee for the 2022 Annual Meeting of Shareholders, see “Shareholder Director Nominees” under OTHER MATTERS on page 67.
Although there are no specific minimum qualifications that a director candidate must possess, potential candidates are identified and evaluated according to the qualification criteria set forth in the Nominating and Corporate Governance Committee charter, including:
independence;
judgment;
skill;
diversity;
strength of character;
age;
experience with businesses and organizations of comparable size and scope;
experience as an executive of, or advisor to, a publicly traded or private company;
experience and skill relative to other Board members;
specialized knowledge or experience;
service on other boards; and
desirability of the candidate’s membership on the Board or any committees of the Board.
Although the Nominating and Corporate Governance Committee has not adopted a specificformal policy with regard to the consideration of diversity, in consideringthe Nominating and Corporate Governance Committee values diversity and believes directors with different backgrounds and perspectives enhance the effectiveness of the Board. Accordingly, the Nominating and Corporate Governance Committee may take into account various attributes, including background, age, gender, ethnicity, skill set, or viewpoint. Currently, 40% of our Board is female or ethnically diverse and 60% of our Board is under the age of 65.
Ms. Singh-Bushell was appointeddiversity31a.jpg
Term/Age Limits
As set forth in our Corporate Governance Principles, the Board does not believe it should establish arbitrary term or age limits on directors’ services. While we are committed to Board refreshment, we believe that term or age limits hold the disadvantage of losing the contribution of directors who have been able to develop, over a period of time, increasing insight into the Company and its operations and, therefore, provide an increasing contribution to the Board as a Class III Director by the Board in September 2018. Ms. Singh-Bushell’s recommendation for appointment derived from the recommendationwhole. As part of multiple non-management directors.
The Nominating and Corporate Governance Committee will consider nominees recommended by shareholders for the 2020 Annual Meeting of Shareholders, provided that the recommendation is submitted in writing, between February 23, 2020 and March 24, 2020, to Designer Brands Inc., 810 DSW Drive, Columbus, Ohio 43219, Attn: Corporate Secretary. If the date of the 2020 Annual Meeting of Shareholders is advanced or delayed by more than 30 days from the first anniversary of the date of the 2019 Annual Meeting, or in the case of a special meeting of shareholders, nominations for director must be received by our Corporate Secretary within 7 days after we mail or otherwise provide public notice of the meeting.
Each such submission must include:
As to the nominee:
name, age, business address, and residence address;
principal occupation or employment;
the class and number of Designer Brands Inc. shares beneficially owned; and
any other information relating to the nominee that is required to be disclosed in solicitations for proxies for election of directors pursuant to Regulation 14A under the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
As to the shareholder giving the notice:
name and record address;
the class and number of Designer Brands Inc. shares beneficially owned;
a representation that the shareholder is a holder of record of shares of Designer Brands Inc. entitled to vote at such meeting;


a representation that the shareholder intends to appear in person or by proxy at the meeting to nominate the person or persons specified in the notice; and
a description of all arrangements or understandings between the shareholder and such nominee, and any other persons, pursuant to which the nomination or nominations are to be made by the shareholder.
Such notice shall be accompanied by a consent signed by the nominee evidencing a willingness to serve as a director, if nominated and elected, and a commitment by the nominee to meet personally with the Nominating and Corporate Governance Committee members.
Other than the submission requirements set forth above, there are no differences in the manner in whichits responsibilities, the Nominating and Corporate Governance Committee evaluates a nomineeeach incumbent director’s
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qualifications, performance, and ability to continue to contribute productively before recommending the nomination of that director for director recommended by a shareholder.an additional term.
Compensation CommitteeAnnual Board Evaluation
The membersentire Board conducts annual self-evaluations to determine whether the Board and its committees are functioning effectively. As part of our Compensationthese annual self-evaluations, the Nominating and Corporate Governance Committee are Mr. Tanenbaum (Chair)receives and Mmes. Eisenman, Lee,reviews and Zaiac. Each member of the Compensation Committee is independent as discussed above.
A current copy of our Compensation Committee charter can be found on our corporatecomments from all directors and investor website at www.designerbrands.com and is available in print (without charge) to any shareholder upon request.
Our Compensation Committee met eight times during fiscal 2018. The Compensation Committee’s functions include evaluating the Chief Executive Officer’s performance and, based upon these evaluations, setting the Chief Executive Officer’s annual compensation; reviewing and approving the compensation packages of our other executive officers; making recommendationsthen reports to the Board with respect to our incentive compensation, retirement, and other benefit plans; making administrative and compensation decisions under such plans; and recommendingan assessment of the Board’s performance. The annual assessment focuses on the Board’s contribution to the Company and specifically focuses on areas in which the Board the compensation for non-employee Board members. See the Compensation Discussion and Analysis below for a more complete description of the Compensation Committee’s deliberations and decisions relating to executive compensation, including the Committee’s retention of a compensation consultant and the role of our executive officers in determining executive compensation.
Pursuant to its Charter, the Compensation Committee has the sole authority to retain and terminate the services of any outside compensation consultants to the Committee. During fiscal 2018, the Compensation Committee retained Korn Ferry Hay Group (“Korn Ferry”) to provide advice to the Committee on general program design and best practices as well as to assist the Committee in ensuringor management believes that the pay of officersBoard could improve. To the extent improvements are warranted, the Nominating and directors is competitive withCorporate Governance Committee establishes a “Peer Group” of companies, as identified in the Compensation Discussion and Analysis. Korn Ferry reported directly to the Committee and was paid approximately $154,840 for these services. Management also engaged Korn Ferry for additional compensation services to Designer Brands Inc. management; neither the Board of Directors nor the Committee approved the retention of Korn Ferry for such additional services. The amount of services was not material and Designer Brands Inc. paid approximately $152,820 for these services in fiscal 2018. While Korn Ferry performed a general competitive review of pay practices, as requested by the Committee, Korn Ferry did not determine or recommend any amount or form of compensation to the Committee with respect to Designer Brands Inc.’s executive officers. In connection with the engagement of Korn Ferry, the Committee did review the services provided by Korn Ferry to management and determined that Korn Ferry was independent.
Audit Committee
The members of our Audit Committee are Mr. Sonnenberg (Chair), Mmes. Lau and Singh-Bushell, and Mr. Tanenbaum. The Board of Directors has determined that each of them is independent and is financially literate in accordance with the applicable SEC rules and NYSE listing standards. The Board has also determined that our Audit Committee’s Chair, Mr. Sonnenberg, and Ms. Singh-Bushell each qualifies as an audit committee financial expert as such term is defined by the SEC under Item 407(d)(5) of Regulation S-K.
A current copy of our Audit Committee charter can be found on our corporate and investor website at www.designerbrands.com and is available in print (without charge) to any shareholder upon request.
Our Audit Committee met eight times during fiscal 2018. The purpose of our Audit Committee is to assist the Board of Directors in fulfilling its oversight responsibilities of:
the integrity of our financial statements;
compliance with legal and regulatory requirements;
the independent auditor’s qualifications and independence; and
performance of our internal audit function and independent auditor.


The Audit Committee is directly responsible for the appointment, compensation, retention, termination, and oversight of the work of our independent auditor, including resolution of disagreements between management and the independent auditor regarding financial reporting.
No member of the Audit Committee is currently serving on the audit committees of more than three public companies.
Technology Committee
The members of our Technology Committee are Ms. Lau (Chair), Messrs. Cobb, Joseph Schottenstein, and Sonnenberg, and Ms. Zaiac. A current copy of our Technology Committee charter can be found on our corporate and investor website at www.designerbrands.com and is available in print (without charge) to any shareholder upon request.
Our Technology Committee met four times during fiscal 2018. The purpose of the Technology Committee isplan to ensure that technology endeavorsthe improvements are effectively managedmade in a timely and that technology performance meets the following objectives:meaningful manner.
aligns with our business strategy;
enables the business to maximize benefits technology can provide;
ensures resources are used responsibly; and
ensures risks are managed appropriately.
Section 16(a) Beneficial Ownership Reporting Compliance
Section 16(a) of the Exchange Act requires our directors and officers and persons who are beneficial owners of more than ten percent of our Common Shares to file reports of ownership and changes of ownership with the SEC and the NYSE. We assist our directors and officers in completing and filing those reports. Based upon a review of those reports furnished to us and representations of our directors and officers, we believe that all filing requirements applicable to our directors, officers and greater than ten percent beneficial owners were complied with during the last completed fiscal year with the exception of one late Form 4 filing relating to one transaction due to delayed notification of a transaction for Ms. Zaiac, one late Form 4 filing relating to one transaction due to an administrative error for each of Ms. Ferrée and Messrs. Poff, Rawlins, and Jay Schottenstein, and two late Form 4 filings, each related to one transaction, for Mr. Jordan, due to administrative errors.
Global Code of EthicsConduct and Corporate Governance Information
We have adopted a global code of ethics thatconduct which applies to all our officers and employees, including our principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions, and an additional code of ethics that applies to senior financial officers. Additionally, the Board of Directors has adopted a Director Code of Conduct applicable to our Board members. These codes of ethics, designated by us as the “Code“Global Code of Conduct,” the “Code of Ethics for Senior Financial Officers,” and the “Director Code of Conduct,” respectively, can be found on our corporate and investor website at www.designerbrands.com and are available in print (without charge) to any shareholder upon request.request to 810 DSW Drive, Columbus, Ohio 43219, Attn: Corporate Secretary. We intend to disclose any amendment to, or waiver from, any provision of the Global Code of Conduct, Code of Ethics for Senior Financial Officers, or Director Code of Conduct applicable to executive officers and directors by posting such information on our corporate and investor website at www.designerbrands.com.
Anti-Hedging Policy
Our Insider Trading Policy, as revised effective March 2019, prohibits all Directors,directors, officers (including our named executive officers), and associates of Designer Brands Inc. and its subsidiaries from engaging in transactions in financial instruments (including, for example, prepaid variable forward contracts, equity swaps, collars or exchange funds, as well as any other hedging instrument) designed to hedge or offset any decrease in the market value of Designer Brands Inc. stock. Our Insider Trading Policy also prohibits covered persons from holding our stock in a margin account or pledging our stock as collateral for a loan; provided, that individuals who had pledged Designer Brands Inc. stock prior to the adoption of this provision are exempt from this requirement. As disclosed on page 64 of this proxy statement, Mr. Tanenbaum pledged 27,746 shares of Designer Brands Inc. stock as security for a line of credit in fiscal 2016. Our Insider Trading Policy is posted on our internal website and is accessible byor available upon request for all associates of Designer Brands Inc. and its wholly-owned subsidiaries.


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ENVIRONMENTAL, SOCIAL, AND CORPORATE GOVERNANCE
The Company is committed to good corporate citizenship. Not only do we strive to create positive impacts within our organization, but we aim to better the communities in which we conduct business. Consistent with our core values of Passion, Accountability, Humility, and Collaboration, we continue to focus on sustainability, philanthropy, and associate engagement during fiscal 2020.
SustainabilityCharitable Giving & VolunteeringHuman Capital Management
We strive to make sustainable and responsible decisions every day —from energy use and waste to materials and suppliers.We aim to strengthen our local communities through financial support, community engagement, and volunteer service.We aim to strengthen our local communities through financial support, community engagement, and volunteer service. We strive to invest in and support our associates to differentiate our products and customer experiences.

Our Continued Commitment to ESG
While we are proud of our current ESG practices, we are constantly looking for ways to improve. To that end, in 2021, we formed the ESG Steering Committee, which is charged with the responsibility of overseeing and furthering our social, environmental, and governance policies, practices, and initiatives. Chaired by our General Counsel and Chief Compliance Officer, the committee is composed of leaders from our teams described below:
SOCIALENVIRONMENTALGOVERNANCE

Human Resources
DE&I Director
Philanthropy
Communications

Distribution & Logistics
Facilities
Sourcing
Design
Legal / Compliance
Risk / Treasury
Internal Audit
IT Security
Procurement


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Sustainability
At Designer Brands, we are passionate about shoes and we are passionate about selling them the right way: responsibly. We are focused on making ethical business decisions, caring about the environment, and acting sustainably as an organization. It is what we expect of ourselves and what we expect of our partners. The Company believes in fashion with integrity, and we want our customers to feel good about shopping with us.
Reduce & Reuse

trashcan1.jpg
We divert from landfills by collecting post-consumer shoes in connection with our partnership with Soles4Souls (3.7 million shoes diverted so far)
We have a fixture salvaging and redeployment strategy (9 of the 11 fixture packages needed in 2021 are expected to be composed predominately of salvaged fixtures)
We reuse existing infrastructure, such as storefront glazing, where possible
We recycle vendor cartons and reuse them to ship merchandise, and we recycle all of the cartons that we cannot reuse
We are working to implement a shrink-wrap solution for our direct-to-consumer packaging to reduce our corrugate and dunnage use
Reduce Water
&
Save Energy
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Since 2010, we have reduced energy consumption by 15-17% in our stores through our Energy Management System (an enterprise‐class solution combining on‐site control hardware, software, and commissioning services, web‐based data services, a 24/7 call center, and program management services)
As of March 2021, 38% of our stores have implemented LED lights for an average reduction in energy consumption of about 46%
Our LED lighting and HVAC equipment are on timers/occupancy sensors
We utilize daylight harvesting and dimming panels as required
We use low-flow faucets
Animal Friendly Materials
crueltyfree1.jpg
Our fur policy provides that DBI will not purchase products that contain animal fur

We are also committed to responsible sourcing and ethical business practices. We require all vendors to sign our Vendor Code of Conduct, which is based on international labor standards, to help us ensure that our vendors adhere to responsible sourcing, enforce human rights, and prevent human trafficking. We reinforce compliance with our policies by auditing factories that we work with and conducting reputational screening and social and environmental due diligence on our third-party partners.We are continuously improving our due diligence policies, procedures, and efforts to meet ever-changing local and global social, environmental, and governmental risk and compliance issues. While COVID-19 limited our ability to conduct on-site audits in 2020, we continued to expand and develop other due diligence measures through engagement of additional data gathering and certification measures.
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Charitable Giving & Volunteering
We are committed to giving back and doing good. DBI Gives is our philanthropic program that has two main areas of focus:
1.Empowerment. Support organizations that prioritize empowerment and build self-confidence without discrimination.
2.Community. The places where we live and work mean everything to us, so we support the organizations that put local communities first.
DBI Gives has three primary areas of partnership:
s4s21.jpg
Soles4Souls turns unwanted shoes into opportunity, by keeping them from going to waste and putting them to good use by providing relief, creating jobs, and empowering people to break the cycle of poverty.
shoe1.jpgHelp create jobs and distribute shoes that enable
                  kids to thrive in school
female1.jpgSupport female entrepreneurs with financial
                  empowerment and access to business education
   globe1.jpgRepurpose unwanted textiles to keep them out of
                  landfills and extend their lifespan
s4s31.jpg
Since 2006, Soles4Souls has distributed more than 30 million pairs of new and gently worn shoes. We are proud to have donated four million pairs of shoes in the last three years alone.
Of the four million pairs of shoes that have been donated, a portion of those pairs are new, directly from DSW. We even designed and produced a durable shoe solely for the purpose of donating to Soles4Souls. The remaining pairs of shoes were from customers who donated their gently worn shoes via the donation boxes in each of our stores. We incentivize customers to donate by providing VIP rewards points when they donate. Through the travel program, employees and customers can earn trips to serve the communities in one of our partner countries with every 50,000 pairs of shoes donated.
Additionally, by encouraging customers to donate their shoes, we are also helping to meet our environmental and sustainability goals. By repurposing unwanted shoes, we are helping to keep them out of landfills and extending their lifespan. Soles4Souls shoe donations have kept 1,653,407 pounds of textiles out of landfills.
a2101.jpg
Two Ten provides scholarships and financial aid to people working in the footwear industry, as well as free counseling and community resources.
In 2020, DBI donated $100,000 to Two Ten.
y1.jpgrc1.jpg
DBI is focused on what it means to be a good corporate citizen. From annual United Way fundraisers, American Red Cross blood drives, plus local nonprofit partnerships, and associate volunteering efforts, we are always looking for ways to help and better the communities in which we operate.
In 2020, DBI donated $125,000 and associates donated $182,000 to United Way.

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Additionally, we support and encourage our employees to better their communities by providing volunteering opportunities and compensating employees for the hours they volunteer. For associates who elect to volunteer outside of DBI-sponsored opportunities, we may offer donations to the charities of associates’ choice.

Human Capital Management
We believe the strength of our workforce is critical to our success. This is largely attributed to our associates, who strive every day to create a welcoming and inclusive environment for our customers.
Our key human capital management objectives are to attract, retain, and develop the highest quality talent. To support these objectives, our human resources programs are designed to:
develop talent to prepare associates for critical roles and leadership positions for the future;
reward and support associates through competitive pay, benefit, and perquisite programs;
enhance the Company’s culture through efforts aimed at making the workplace more engaging and inclusive;
acquire talent and facilitate internal talent mobility to create a high-performing, diverse workforce;
engage associates as brand ambassadors of our products and experiences; and
evolve and invest in technology, tools, and resources to support our associates at work.
Diversity, Equity, & Inclusion (DE&I)
We believe in diversity, equity, and inclusion. We believe:
Diversity is the celebration of the ways we are alike, as well as of the ways we are unique.
Equity compels us to be fair, while also recognizing the need to treat others differently in order to mitigate the risk of inadvertently perpetuating systemic barriers.
Inclusion is the act of ensuring that our differences are not only acknowledged, but also welcomed and valued.
In the U.S., nearly 80% of our associates are female and over 50% of the associate population is comprised of people of color. Our Board of Directors further reflects our commitment to diversity; women leaders represent 40% of the Board. Additionally, Mr. Rawlins, Designer Brands’ CEO, is a proud signatory of the CEO Action for Diversity & Inclusion Pledge, the largest CEO-driven business commitment to advance diversity and inclusion in the workplace. It commits us to cultivate open dialogue, expand diversity training, share best practices with other companies, and engage our Board in the evaluation of our progress.
We strive to be an inclusive environment, where everyone is given the opportunity to thrive. For the second year in a row, Designer Brands has been recognized for its LGBTQ+ inclusion efforts with a perfect score on the Human Rights Campaign’s (“HRC”) Corporate Equality Index. A perfect score places us on HRC’s “Best Places to Work for LGBT Equality” list. Additionally, Designer Brands was named to Forbes’ “America’s Best Employers for Diversity” list in 2020.
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Our BRGs:
Business Resource Groups (“BRGs”) are voluntary, associate-led groups organized around a common diversity
dimension to foster an inclusive, engaging work environment for all. Our current BRGs are:

MySole: To build an awareness of the uniqueness of Black culture to attract, educate and include diversity among associates, leaders, and customers.
MySelf: To inspire our associates, partners, and customers to live and work with Pride.
MyFamily: To educate, inform, and promote resources which better the work experience for parents, caregivers, and allies at the Company.
MyLife: To inspire empowerment among female associates and their allies.
MyFuture: To engage early career professionals by helping them navigate work, life and their community.
MiVoz: To establish a forum that promotes awareness of Hispanic/Latinx culture and activates its voice towards promoting diversity, impacting our communities, and influencing our business to be inclusive of our heritage.
MyService: To recruit, retain, and empower current and former service members through outreach, representation of the interests of veterans to the business, and by providing structure through which veterans can network, support one another, and build a cohesive community for those who have served, continue to serve and our allies.
mysole1a.jpgmyself1a.jpgmyfamily1a.jpgmylife1a.jpgmyfuture1a.jpgmivoz1a.jpgmyservice1a.jpg
Our CIGs:
Community Interest Groups (CIGs) are voluntary, associate-led groups organized around a common passion or
interest to drive a sense of community and shared purpose. Our current CIGs are:
Techlytics: To focus those who are passionate about data science, innovation and tools to gain insights and help the Company make better business decisions.
Our Planet: To educate and inspire the Company to make sustainable choices, both in and outside of the office.
DSWGives: To inspire community involvement and enhance associate engagement through volunteering.

cigs1.jpg

2020 DE&I Highlights:
Hired a new Director of Diversity and Inclusion.
Executed BRG/CIG relaunch campaign which resulted in a 40% increase in membership with an expanded reach that now includes associates in our stores, DCs and FCs, Shoephoria, Camuto Group, and DBI Canada.
Conducted third-party audit of pay in all corporate positions to assess current practices and equity.
Conducted Pulse Survey with specific DE&I questions to measure baseline.
Implemented DE&I training opportunities across entire DBI organization.
Identified and aligned our efforts to philanthropic organizations that support our DE&I strategy.
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Comprehensive Benefits
We offer comprehensive, relevant, and innovative benefits to eligible associates in the U.S., including, among others:

COVID-19 leave policy
Subsidized backup care
Sleep improvement program
Mental health fundamental training
Free counseling and support
Free legal help
Free financial help
Comprehensive health insurance
Unlimited telemedicine access
Paid leave programs
Paid paternal leave
Adoption assistance and reimbursement
Fertility and family building services
Tuition reimbursement
Fair and Competitive Compensation
We provide competitive wages and salaries, targeting the middle of the market in most cases. We establish store starting pay rates that exceed local, state, or federal minimum wage requirements.
Talent Development
To help our associates succeed in their roles, we emphasize continuous learning and development opportunities. Training provided through our online learning platform includes a wide variety of topics and is designed to address the needs of our entire workforce, from entry-level associates to our most senior executives.
Associate Development
We provide all associates with the opportunity to share their opinions and feedback on their employment experience through an engagement survey that is generally performed every two years across all business segments. Results of the survey are measured and analyzed to enhance the associate experience, strengthen engagement, promote retention, drive change, and leverage the overall success of our organization.

For more information regarding our human capital management practices, see our 2020 Annual Report on Form 10-K.

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AUDIT AND OTHER SERVICE FEES
Our Audit Committee has adopted a policy under which audit and non-audit services to be rendered by our independent registered public accounting firm are pre-approved. The pre-approval policy, which is available on our corporate and investor website at www.designerbrands.com, is designed to assure that the provision of such services does not impair the independence of our independent registered public accounting firm and is summarized below.
Delegation — The Audit Committee may delegate pre-approval authority to one or more of its independent members, provided that the member(s) to whom such authority is delegated promptly reports any pre-approval decisions to the other Audit Committee members. The Audit Committee has not delegated to management its responsibilities to pre-approve services performed by the independent registered public accounting firm.
Audit Services — Annual audit, review, and attestation engagement terms and fees are subject to the specific pre-approval of the Audit Committee. Any changes in the terms, conditions, or fees resulting from changes in the audit scope require the Audit Committee’s approval.
Audit-Related Services — Confirmation that the provision of any audit-related services, including assurance and related services reasonably related to the performance of the audit or review of financial statements, does not impair the independence of the independent registered public accounting firm.
Other Services — Unless a type of service to be provided by the independent registered public accounting firm has received general pre-approval, it will require specific pre-approval by the Audit Committee.
Tax Services — The Audit Committee believes that our independent registered public accounting firm can provide tax services to us such as tax compliance and certain tax advice without impairing its independence. In no event, however, will the independent registered public accounting firm be retained in connection with a transaction initially recommended by the independent registered public accounting firm, the purpose of which may be tax avoidance and the tax treatment of which may not be supported in the Internal Revenue Code and related regulations or similar regulations of other applicable jurisdictions.
No services were provided by the independent public accountants during fiscal 20182020 or fiscal 20172019 that were approved by the Audit Committee under SEC Regulation S-X Rule 2-01(c)(7)(i)(C) (which addresses certain services considered de minimis and may be approved by the Audit Committee after such services have been performed).
The following table sets forth the aggregate fees for professional services rendered by Deloitte & Touche LLP, our independent registered public accounting firm, for each of the last two fiscal years.
20202019
Audit fees$2,157,479$2,305,618
Audit-related fees(1)
$125,000
Tax fees(2)
$111,772$32,072
All other fees
Total$2,394,251$2,337,690

(1)Audit-related fees relate to procedures performed in connection with filings of registration statements and issuance of comfort letters.
(2)Tax fees relate to general tax advice.

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 20182017
Audit fees$1,738,308$1,598,420
Audit-related fees(1)
$322,919
Tax fees(2)
$39,375
All other fees
Total$2,100,602$1,598,420

(1)Audit-related fees for fiscal 2018 relate to implementation of new accounting standards and significant non-routine transactions.
(2)Tax fees for fiscal 2018 relate to general tax advice and significant non-routine transactions.





AUDIT COMMITTEE REPORT
The members of our Audit Committee are Mr. Sonnenberg (Chair), Mmes. Lau and Singh-Bushell, and Mr. Tanenbaum. The Board of Directors has determined that each of them is independent and is financially literate in accordance with the applicable SEC rules and NYSE listing standards. The Board of Directors has also determined that our Audit Committee’s Chair, Mr. Sonnenberg, and Ms. Singh-Bushell each qualifies as an audit committee financial expert as such term is defined by the SEC under Item 407(d)(5) of Regulation S-K. Although our Board of Directors has determined that Mr. Sonnenberg and Ms. Singh-Bushell are financial experts as defined under SEC rules, other than Mr. Sonnenberg’s duties as Chair, their responsibilities are the same as those of other Audit Committee members. The SEC has determined that an audit committee financial expert will not be deemed an “expert” for any purpose as a result of being identified as an audit committee financial expert.PROPOSAL 2 —RATIFICATION OF THE APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Audit Committee operates underhas appointed Deloitte & Touche LLP (“Deloitte”) as our independent registered public accounting firm for the fiscal year ending January 29, 2022. Although we are not required to seek shareholder ratification of the appointment of Deloitte as our independent registered public accounting firm, we are doing so as a written charter, which is available on ourmatter of good corporate and investor website at www.designerbrands.com and is available in print (without charge) to any shareholder upon request. Undergovernance. In the charter,event that shareholders do not ratify the appointment of Deloitte, the Audit Committee’s responsibilities include:Committee will reconsider its appointment, but shall have no obligation to retain a new or different independent registered public accounting firm. In addition, even if the shareholders ratify the appointment of Deloitte, the Audit Committee may, in its discretion, appoint a different independent registered public accounting firm at any time during the year if the Audit Committee determines that a change is in the best interest of the Company and our shareholders.
ReviewRepresentatives of our annual financial statementsDeloitte are expected to be includedpresent at the 2021 Annual Meeting to respond to appropriate questions and to make a statement if such representatives so desire.
Vote Required
Under our Code of Regulations, approval of this proposal requires the affirmative vote of the holders of the greater of (i) a majority of the shares required to constitute a quorum for such meeting, in our Annual Reportwhich case broker non-votes have the effect of votes “Against” the proposal, and (ii) a majority of the shares voted on Form 10-Ksuch proposal, in which case broker non-votes are disregarded and recommendationhave no effect on the outcome of the vote. Abstentions will be counted as represented and entitled to vote and will therefore have the effect of a vote “Against” the proposal.
Your Board of Directors whetherunanimously recommends a vote “FOR” the audited financial statements should be included in our Annual Report on Form 10-K;
Reviewratification of our quarterly financial statements to be included in our Quarterly Reports on Form 10-Q;
Oversight of our relationship with our independent auditors, including:
Appointment, compensation, termination, and oversightthe appointment of our independent auditors; andregistered public accounting firm.
Pre-approval of all auditing services and permitted non-audit services by our independent auditors;
Oversight of our internal controls;
Oversight of the review and response to complaints made to us regarding accounting, internal accounting controls, and auditing matters or other compliance matters;
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Oversight of our internal audit function; and


Review and approval of related party transactions.AUDIT COMMITTEE REPORT
Our management is responsible for our internal controls and preparing our consolidated financial statements. Our independent registered public accounting firm, Deloitte, & Touche LLP, is responsible for performing an independent audit of the consolidated financial statements and issuing a report thereon. Their audit is performed in accordance with the standards of the Public Company Accounting Oversight Board.Board (the “PCAOB”). The Audit Committee is responsible for overseeing the conduct of these activities. In performing its oversight function, the Audit Committee relies, without independent verification, on the information provided to it and on representations made by our management and our independent registered public accounting firm.
In conducting its oversight function, the Audit Committee discusses with our internal auditors and our independent registered public accounting firm, with and without management present, the overall scope and plans for their respective audits. The Audit Committee also reviews our programs and key initiatives to design, implement, and maintain effective internal controls over financial reporting and disclosure controls and procedures. The Audit Committee has sole discretion, in its areas of responsibility and at our expense, to engage independent advisors as it deems appropriate and to approve the fees and retention terms of such advisors.
The Audit Committee meetsmet with the internal auditors and independent registered public accounting firm, with and without management present, to discuss the results of their audits, the evaluations of our internal controls, and the overall quality of our financial reporting. The Audit Committee has reviewed and discussed with management and Deloitte & Touche LLP the audited financial statements for the fiscal year ended February 2, 2019.January 30, 2021. The Audit Committee also reviewed and discussed with Deloitte & Touche LLPthe independent registered public accounting firm its report onjudgments as to the quality, not just acceptability, of our annual financial statements.
The Audit Committee discussed with Deloitte & Touche LLP theaccounting principles and such other matters as are required to be discussed byrelating to the conduct of the audit under the auditing standards of the PCAOB Auditing Standard No. 1301 Communications(Communications with Audit Committees, as adopted by the Public Company Accounting Oversight Board.Committees). In addition, the Audit Committee has received from Deloitte & Touche LLP the written disclosures and the letter from the independent accountant required by applicable requirements of the Public Company Accounting Oversight BoardPCAOB regarding the independent accountant’saccountant's communications with the audit committeeAudit Committee concerning independence, and has discussed with the independent accountant the independent accountant’saccountant's independence.


Based on its review of the audited consolidated financial statements and discussions with management and Deloitte & Touche LLP referred to above, the Audit Committee recommended to the Board the inclusion of the audited financial statements for the fiscal year ended February 2, 2019January 30, 2021 in our Annual Report on Form 10-K for filing with the SEC.
Respectfully submitted,
Respectfully submitted,
Audit Committee
Harvey L. Sonnenberg, Chair
Joanna T. LauElaine J. Eisenman
Ekta Singh-Bushell
Allan J. Tanenbaum

The foregoing Audit Committee Report does not constitute soliciting material and should not be deemed filed or incorporated by reference into any other filing of the Company under the Securities Act or the Exchange Act, except to the extent that the Company specifically incorporates the Report by reference therein.

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COMPENSATION DISCUSSION AND ANALYSIS
Introduction
This Compensation Discussion and Analysis (“CD&A”) describes the materialour compensation decisionsphilosophy, objectives, policies, and elements for the Designer Brands Inc. executive team. As more fully described below, the Compensation Committee of Designer Brands Inc.’s Board of Directors (the “Committee”) makes all compensation decisions for Designer Brands Inc.’spractices with respect to our named executive officers including our current executive officers named in the Summary Compensation Table:(“NEOs”). Our NEOs for fiscal 2020 were:
Jay L. Schottenstein - Executive Chairman of the Board;
Roger L. Rawlins - Chief Executive Officer;
Deborah L. Ferrée - Vice Chair and President;
William L. Jordan - Executive Vice President and President of DSW Shoe Warehouse, Inc.; and
Jared A. Poff - Executive Vice President and Chief Financial Officer.Officer;

Deborah L. Ferrée - Vice Chair and President; and
At Designer Brands Inc.,William L. Jordan - Executive Vice President and Chief Growth Officer.
Fiscal 2020 Overview
The COVID-19 pandemic occurred suddenly and without warning in the U.S. in March 2020, changing the economic landscape of the country in general, and the retail industry in particular. The Company was required to temporarily close all stores on March 18, 2020 and many stores remained closed for months. This resulted in a material decrease in our stores’ revenue, while the Company still incurred ongoing operating expenses, which created a liquidity challenge. When stores reopened, sales continued to be negatively impacted by reduced store traffic. Leadership took bold actions to sustain the business during the shutdown and position the Company to successfully re-open in a new and unpredictable environment. Following the easing of stay-at-home orders and other state-imposed restrictions on non-essential businesses during the second quarter and into the third quarter of fiscal 2020, we have assembledre-opened all of our stores, discontinued the furlough program, and restored pay for all associates that had taken pay reductions. Below are some of the actions taken in fiscal 2020:
Replaced our credit facility and completed a term loan to increase our liquidity and allow for ample availability under our line of credit to fund operations while stores remained closed;
Cancelled merchandise orders that were not already shipped;
Reduced dividends for the first quarter of fiscal 2020 and discontinued dividends for the balance of the fiscal year;
Initiated an internal reorganization and reduction of our workforce in July 2020, with additional actions taken throughout fiscal 2020, resulting in the elimination of approximately 1,000 associate positions, including over 200 vacant positions that will not be filled;
Implemented temporary leaves of absence for over 80% of our workforce, with continuance of employee benefits (including medical, prescription, and dental benefits) during the pendency of the furloughs;
Reduced pay for certain associates and the Company’s executive officers;
Eliminated merit-based increases in fiscal 2020;
Reduced the annual cash retainers payable to the Company’s non-executive directors.
The economic turmoil materially impacted the Company’s results of operations during fiscal 2020 and tested the resiliency of our associates and executive officers. During fiscal 2020, total sales decreased by $1.3 billion to $2.2 billion, a 36% reduction from fiscal 2019, and comparable sales decreased by 34.2%. To drive sales, leadership focused on our digital-based revenue and getting stores open and operational in the summer, with a view toward positioning the Company for success in the fall and beyond, including by taking the following actions:
Investing in online sales and improving our digital capabilities, with digital demand in our U.S. segments ultimately growing by 20% year-over-year;
Shifting product mix to products customers wanted and were still purchasing, including athleisure and kids footwear;
Aggressively introducing curbside pick-up at stores;
Introducing store protocols such as a universal mask requirement, sanitizing stations, and strict social distancing within the stores; and
Taking steps to retain best-in-class talent, including key leaders and associates who were being recruited by “essential” retailers during this challenging time.
Looking forward, we are cautiously optimistic, as vaccine rollouts progress and we continue to execute our strategy for fiscal 2021 based on lessons learned during the prior year. As a sign of appreciation and gratitude for the resilience and
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fortitude of our associates, we paid a cash bonus to all eligible U.S. and Canadian associates in March 2021, including our hourly store associates.
Fiscal 2020 Executive Compensation Changes
In fiscal 2020, we faced unprecedented challenges and uncertainties as a result of COVID-19, which not only had a material impact on our financial performance, but also forced us to shift our business model, focus on our digital sales channels during store closures, and rework our product line to rapidly adapt to changes in consumer preferences. This, in turn, required us to rethink and reevaluate our compensation practices for fiscal 2020, as our historic model no longer suited the COVID-19 climate.
A major challenge faced by the Company during fiscal 2020 was turnover of leaders that were critical to the business turnaround.This led to a concern about retention of other leaders in the organization. While apparel and other non-essential retailers were required to shut down under applicable government regulations, essential retailers such as grocers, drug stores, and general merchandise retailers generally were allowed to remain open. Accordingly, many of these retailers experienced significant sales growth (up to 25%) and talentedresulting profitability during the year. The Company lost some leaders to essential retailers and other companies outside of retail, partially due to expectations of significantly greater income opportunity, incentive payouts, and stock price growth for 2020 and beyond.
Accordingly, the Compensation Committee of the Board (for purposes of this CD&A, the “Committee”) approved certain changes to our executive compensation program for fiscal 2020 summarized in the chart below. Historically, the Committee sets short- and long-term incentive goals in March of each year, which for fiscal 2020 dovetailed with the initial impacts of the COVID-19 pandemic on the Company’s business and industry. This timing directly impacted the ultimate decisions made by the Committee with respect to the six-month cash incentive plan adopted in the second quarter of fiscal 2020 and the form of long-term incentive awards granted to NEOs in fiscal 2020. The Committee also was cognizant of the financial implications of COVID-19 on the Company at the outset of the pandemic, as reflected in the lack of merit pay increase and the related base salary reductions described below.
Compensation ElementSummary of Fiscal 2020 Changes
Base Salary
The NEOs did not receive a merit pay increase in 2020 and their base salaries were subject to a 20% reduction in salary for the 16-week period from March 29, 2020 through July 18, 2020.
Short-Term Incentive Compensation
In keeping with our historical practice, the Committee approved the fiscal 2020 annual short-term incentive plan and corresponding performance metrics in January 2020.
Following the onset of the COVID-19 pandemic and the subsequent closures of all stores, it became apparent that the short-term incentive plan, as previously approved by the Committee, was no longer relevant.
In the second quarter of fiscal 2020, the Committee approved a new six-month incentive plan for the third and fourth quarters of fiscal 2020, with revised financial goals and strategic objectives aimed at stabilizing the business and adapting to changing consumer behaviors in light of COVID-19. Annual incentive opportunities were reduced by 50% to align with the six-month performance period.
Long-Term Incentive Compensation
Historically, 50% of the NEOs’ long-term incentive award was directly tied to the Company’s financial performance in the form of performance shares (“PSs”). PS award performance metrics were traditionally determined and approved by the Committee in March.
In March 2020, the Committee believed that it was not possible to set challenging and prudent financial goals for 2020 PS awards in light of the unprecedented impact of and the uncertainty surrounding COVID-19.
As a result, on March 24, 2020, the Committee granted the NEOs’ entire long-term incentive award in the form of time-based restricted stock units (“RSUs”). The RSUs cliff vest three years from the date of grant. For 2021, NEOs will be granted a 50/50 mix of PSs and RSUs, consistent with historical practice.
Additionally, each NEO received a retention award on September 8, 2020, in the form of RSUs, as explained in the Retention Grant section.

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Executive Corporate Governance Reinforces Our Compensation Program
Our compensation philosophy for the executive team, including our NEOs, is to attract and retain highly qualified leaders, drive performance by incentivizing our NEOs to attain short- and long-term goals, align the interests of our NEOs with a proven track recordthose of delivering notable results.our shareholders, and create long-term shareholder value. We continually review leading practices in corporate governance and executive compensation. As appropriate, we consider changes to our program to embrace best practices and remain competitive in our industry.
Mr. Schottenstein,The following table highlights the Company’s best practices relating to our executive compensation program, and the practices in which the Company does not engage.
What We DoWhat We Don’t Do
ü Emphasis on “at-risk” pay: Heavily weigh at-risk over fixed pay, with significant portion of NEOs’ collective fiscal 2020 target compensation considered to be “at-risk.”
X We don’t guarantee annual salary increases or guarantee bonuses.
ü Retain meaningful stock ownership guidelines: Ownership guidelines align executives’ interests with those of shareholders.
X We don’t count pledged shares toward stock ownership guidelines.
ü Mitigate undue risk: We use caps on potential bonus payments, have a clawback policy applicable to compensation granted under our LTI plan, and maintain active oversight and risk management systems to mitigate risks.
X We don’t set metrics that the Committee believes would create undue risk.
ü Independent executive compensation consultant: The Committee retains an independent compensation consultant on matters surrounding executive and non-employee director pay and governance.
X We don’t grant stock options with an exercise price below 100% fair market value.
ü Apply conservative post-employment and change-in-control provisions: Executive officers are subject to the same provisions as the rest of the employee population that participates in long-term incentives.
X We don’t provide supplemental executive retirement plans or other retirement benefits to NEOs, other than a tax-qualified 401(k) plan available to all employees and a deferred compensation plan available to highly compensated employees.
ü Double trigger equity acceleration upon change-in-control: Our award agreements with the named executive officers provide for double-trigger equity vesting in the event of a change-in-control.
X We don’t allow a single-trigger change-in-control to accelerate vesting of equity awards in our award agreements with our NEOs.
ü Restrict pledging activity: All executive officers are subject to pre-clearance requirements and restrictions.
X We don’t permit hedging or short-sale transactions. All executive officers, Board members, and associates are prohibited from using financial instruments designed to hedge or offset a decrease in market value of DBI stock.
ü Receive strong shareholder support: Each year that we have held a “say-on-pay” advisory vote, more than 95% of the votes cast on the matter have been in favor of our compensation programs.
X We don’t include favorable impact from changes in tax law or stock buybacks when determining actual performance against financial measures in incentive plans, where applicable.
ü Regularly review share utilization: Management and the Board regularly evaluate share utilization levels by reviewing cost and the dilutive impact of stock compensation.
X We don’t reprice underwater stock options.
ü Limited perquisites: During fiscal 2020, perquisites were limited to security arrangements for Mr. Schottenstein.
X We don’t gross up taxes for perquisites or benefits, except in the case of standard relocation benefits. We don’t gross up for excise taxes upon a change-in-control.
Roles in Determining Compensation are Well Defined
Role of the Board of Directors and the Committee: The Committee makes all compensation decisions for our executive officers, including our CEO, the Executive Chairman of the Board, provides strategic guidancethe other NEOs, and insightnon-NEO executive officers. In fiscal 2020, the Committee did not delegate any of its authority with respect to the Designer Brands Inc. business.compensation of any NEO.
Mr. Rawlins, our Chief
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Advisory Vote on the Compensation Paid to Named Executive Officer, has held positionsOfficers: At the 2020 Annual Meeting of increasing responsibility in Finance, E-commerce, Innovation, and Strategy with Designer Brands Inc. over the last 12 years.
Ms. Ferrée, our Vice Chair and President, spearheads the development of strong vendor relationships and product initiatives.
Mr. Jordan, our Executive Vice President, leads DSW Shoe Warehouse, Inc. as its President.
Mr. Poff, our Executive Vice President and Chief Financial Officer, provides financial leadership to drive profitability, enhance financial returns, maintain financial integrity, and ensure the availabilityShareholders, an overwhelming majority (99.2%) of the investment capitalvotes cast on the advisory vote on executive compensation were voted in favor of the proposal. The Committee viewed the vote as a strong expression of our shareholders’ general satisfaction with the Company’s current executive compensation programs. As a result, the Committee determined it was not necessary to deliver onimplement material changes to our growth strategy.
We believe that our current senior executive team possesses a proven ability to develop and execute the merchandising, customer, real estate, digital, design, sourcing, global production, infrastructure and capital allocation strategies that will enable Designer Brands Inc. to achieve our financial goals for sales, profit and cash flow generation.
compensation programs. The current executive officers named in the Summary Compensation Table are collectively referred to as our “Named Executive Officers” (or “NEOs”) for purposes of this Compensation Discussion and Analysis.
Fiscal 2018 Overview
Designer Brands Inc. completed several milestones in fiscal 2018:
Total revenue increased to $3.2 billion, representing a 13.3% increase from prior year;
Comparable sales increased by 6.1% compared to last year’s 0.4% decrease (largest increase since 2011);
Digital demand grew over 30%;
Gross profit as a percentage of net sales increased 29.5%, representing an expansion of 100 basis points from the previous year due to lower product costs and occupancy leverage;
Adjusted net income grew 9.7% and Adjusted diluted EPS grew 9.2% compared to the prior year;
Customer loyalty program was redesigned, resulting in the addition of approximately one million new members, with members spending 2% more than previous year;
The remaining interest in Town Shoes Limited (now known as Designer Brands Canada Inc.) was acquired, a Canadian footwear retailer operating under The Shoe Company, Shoe Warehouse, and DSW Designer Shoe Warehouse banners, as well as related e-commerce sites;
Camuto Group, a footwear design and brand development organization that provides a global production, sourcing and design infrastructure, was acquired;
Charitable donations included over 800,000 pairs of shoes to Soles 4 Souls; and


In recognition of our strong cash flow generation, we maintained a shareholder friendly approach with approximately $130 million invested, comprised of $80 million in dividends and $50 million in share repurchases.
We gained tremendous momentum in fiscal 2018 by focusing on our strategies related to product, people, and marketing. We delivered positive comparable sales in each quarter of fiscal 2018, and our annual comparable sales increase of 6% was the best since fiscal 2011. Focusing the assortment to seasonal items, kids footwear, and athleisure product has been a key strategy to driving this growth. Our footwear has had positive comparable sales for seven quarters in a row. We launched a new operating model in our U.S. stores that provided more hours and better aligned those hours to peak traffic times in the store. Related to marketing, we launched our new VIP Rewards program and made a significant investment in digital marketing. This resulted in increased customer spend and retention rate, and one of our strongest customer acquisition years in our history.

With our mission to inspire self-expression, we continue to innovate ways to create more of an emotional connection with our customers. We continue to learn from our nail bar test stores and shoe repair test stores, with both concepts moving beyond the test phase and expanding to more U.S. stores in 2019. Our e-commerce platform and industry-leading omni-channel infrastructure delivered double-digit gains in online demand, which we expect to continue to expand with increased digital marketing, proactive engagement, and improved technology.

We completed two significant acquisitions in fiscal 2018, Town Shoes Limited (now known as Designer Brands Canada Inc.) and Camuto Group. We elected to close the 38 Town Shoe banner stores, which were unprofitable, to focus our time and capital on the profitable banners of The Shoe Company, Shoe Warehouse, and DSW Canada. These go-forward banners had a profitable year and were accretive to EPS in our first year of ownership.

Camuto Group was acquired towards the end of fiscal 2018, and we are actively working on integrating the business. This acquisition gives us design and sourcing capabilities that we will use to expand our private brand assortment. The Camuto Group acquisition also provides new and profitable revenue streams to the Company that we previously did not have access to. As the industry continues to consolidate, weCommittee will continue to pursue opportunitiesevaluate our executive compensation programs, taking into account shareholder feedback.
Role of Executive Officers in Compensation Decisions: The Committee makes all compensation decisions for our NEOs based upon input provided by the Executive Chairman of the Board, the CEO, the independent compensation consultant to expand ourthe Committee, and certain members of Company management in Human Resources, except with respect to their own compensation. The Committee exercises its discretion and modifies any recommendations that may be provided by Company management and the independent compensation consultant.
Independent Compensation Consultant: The Committee retained Korn Ferry, a global human resources consulting firm, as its independent compensation consultant for fiscal 2020. Korn Ferry provides research, market share.data, survey, proxy information, and design expertise in developing executive and director compensation programs.As requested by the Committee, Korn Ferry provided the Committee with market data from proprietary databases and publicly available information to consider when making compensation decisions for the NEOs. Korn Ferry also provided similar input to support compensation recommendations and decisions made for Company executives who are not NEOs.The primary Korn Ferry executive compensation consultant attended all Committee meetings in fiscal 2020 and advised the Committee on principal aspects of executive compensation, including the competitiveness of program design and award values and specific analyses for the NEOs and other executive officers. Korn Ferry reports directly to the Committee, and the Committee reserves the right to replace the independent compensation consultant or hire additional consultants or advisers at any time. Korn Ferry was paid approximately $160,000 for these services in fiscal 2020.
Executive Compensation PhilosophyManagement also engaged Korn Ferry for additional compensation services to the Company. The amount of services was not material and the Company paid approximately $14,000 for access to reward survey information in fiscal 2020. The independent consultants use this survey information in advising the committee on market practices for executives and management on all levels of employees.In connection with the engagement of Korn Ferry, the Committee did review the services provided by Korn Ferry to management and determined that Korn Ferry was independent.
Setting Executive Compensation: Generally, the Committee targets NEO pay between the 50th and 75th percentiles of peer group data, with the majority of executive compensation tied to shortwell-defined, short- and long-term business and performance goals. This pay objective reflects the fact that executives with the skills and experience that we believe are necessary to deliver contributions that will significantly impact Designer Brands Inc.’sto drive our long-term business success and intended growth pattern command a premium in the marketplace. Variations to this pay objective may occur as dictated by the experience level of the individual and market factors.
Executive Compensation Objectives
The Committee has developed the following key executive compensation objectives in order to support Designer Brands Inc.’sour business strategy and compensation philosophy:
1) 1.Attract and retain highly talented,highly-qualified, experienced retail executives who can make significant contributions to our long-term business success.The Committee annually reviews the performance and succession of executive officers and is typically consulted on the addition of new executive officer talent.
2) 2.Reward executives for achieving business goals and delivering strong performance. The Committee regularly reviews executive compensation to ensure a proper balance between fixed and variable compensation, with more of the focus on rewardingheavily weighting at-risk compensation that is designed to incentivize and reward executives for achieving shortshort- and long-term performance goals.
3) 3.Align executive incentives with shareholder value creation. TheIn light of the highly-competitive nature of our business, the Committee believes targeting above-median, long-term equity award levels is appropriate for Designer Brands Inc.our NEOs. Such grants strongly align the NEOs’ interests with the interests of our shareholders, as each is focused on the same result, which is to create long-term shareholder value. As a result, the Committee annually awards equity, generally in the form of performance sharesPS awards and restricted stock unitsRSUs, to the NEOs.
Executive Corporate Governance Reinforces Our Compensation Program
Our compensation philosophy for the executive team, including our NEOs, is reflected in governance practices that support the needs of our business, drive performance and align with our shareholders’ long-term interests. Below is a summary of what we do and don’t do in that regard.


WHAT WE DOWHAT WE DON’T DO
Pay for performance: Emphasize variable pay over fixed pay, with approximately 77% of NEO collective target compensation linked to our financial or market results. All Executive Officers receive 50% of their annual long-term incentive award in performance shares.
X Don’t reprice underwater stock options.

Retain meaningful stock ownership guidelines: Ownership guidelines align executives’ interests with those of shareholders. The CEO and Board members have either exceeded their targets or have time to do so within the time period allowed.
X Don’t count pledged shares toward stock ownership guidelines.
Mitigate undue risk: Our compensation program has provisions to mitigate undue risk, including caps on potential bonus payments, a clawback policy applicable to performance-based compensation and active oversight and risk management systems, including those related to compensation-related risk.
X Don’t include favorable impact from changes in tax law or stock buybacks when determining actual performance against financial measures in incentive plans.
Independent executive compensation consultant: The Compensation Committee retains an independent compensation consultant on matters surrounding executive and non-employee director pay and governance.
X Don’t issue grants with an exercise price below 100% fair market value.
Apply conservative post-employment and change-in-control provisions: Executive Officers are subject to provisions in the same manner as those of the employee population who participate in long-term incentives.
X Don’t offer guaranteed annual salary increases or guaranteed bonuses.
Double trigger equity acceleration upon change-in-control: The 2014 Designer Brands Inc. Long-Term Incentive Plan allows for accelerated vesting of equity awards upon a change-in-control if the executive is involuntarily terminated (without “Cause”) or equity awards are not assumed by the surviving company in conjunction with a change-in-control.
X Don’t provide supplemental executive retirement plans or other retirement benefits to NEOs, other than a tax-qualified 401(k) plan available to all employees and a deferred compensation plan available to highly compensated employees.
Restrict pledging activity: All Executive Officers are subject to pre-clearance requirements and restrictions.
X Don’t permit hedging or short-sale transactions.
Receive strong shareholder support: Each year more than 95% of the votes cast on the matter have been in favor of our compensation programs.
X Don’t gross up for excise taxes upon a change-in-control.
Regularly review share utilization: Management and the board regularly evaluate share utilization levels by reviewing cost and the dilutive impact of stock compensation.
X Don’t gross up taxes for perquisites or benefits, except in the case of standard relocation benefits.

Roles in Determining Compensation are Well Defined
Role of the Board of Directors and the Committee: The Committee determines the compensation of our CEO, the Executive Chairman of the Board, the NEOs, and non-NEO Executive Officers. The Committee did not delegate any of its authority with respect to the compensation of any NEO.
Advisory Vote on the Compensation Paid to Named Executive Officers: At the 2018 Annual Meeting of Shareholders, an overwhelming majority (98.4%) of the votes cast on the advisory vote on executive compensation were voted in favor of the proposal. The Committee viewed the vote as a strong expression of our shareholders’ general satisfaction with the Company’s current executive compensation programs. As a result, the Compensation Committee determined it was not necessary to implement material changes to our executive compensation programs.
Role of Executive Officers in Compensation Decisions: The Committee makes all compensation decisions for Designer Brands Inc.’s NEOs based upon input provided by the Executive Chairman of the Board, the CEO, and certain members of Company management, as well as objective market data provided by the Committee’s independent compensation consultant. The Committee can exercise its discretion and modify any recommendations that may be provided by Company management and the independent compensation consultant.
Independent Compensation Consultant: The Committee retained Korn Ferry, a global human resources consulting firm, as its independent compensation consultant for During fiscal 2018. Korn Ferry provides research, market data, survey and proxy information, and design expertise in developing executive and director compensation programs.
The Korn Ferry executive compensation consultant attended all Committee meetings in fiscal 2018 and advised2020, the Committee on all principal aspects of executive compensation including the competitiveness of program design and award values and specific analysis for the NEOs and other executive officers. Korn Ferry reports directly to the Committee, and the Committee may replace the independent compensation consultant or hire additional consultants or advisers at any time. Korn Ferry also provides some additional services to Company management, as referenced in the Other Director Information, Board Committees, and Corporate Governance Information sections.


Setting Executive Compensation: Based on the objectives described above, the Committee has structured Designer Brands Inc.’s executive compensation programs primarily to motivate executives to achieve the business goals established by Designer Brands Inc. and reward executives for delivering strong performance as measured against those business goals.granted only RSUs.
As requested by the Committee, Korn Ferry provided the Committee with market data from proprietary databases and publicly available information to consider when making compensation decisions for our NEOs. Korn Ferry also provided similar input to support compensation recommendations and decisions made for Company executives who are not NEOs.
Proxy Peer Group
The criteria used to select companies for the Proxyfiscal 2020 proxy peer group (the “Proxy Peer Group include,Group”) included, but are not limited to:
Annual sales
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Companies with annual revenue between one-half and two times Designer Brands Inc.;that of the Company;
Companies that Designer Brands Inc. competeswe compete against for business and talent;
Companies with a fashion orientation and/or that operate as specialty retail;
Those retailersRetailers that operate larger square footage stores;stores and offer in-store services;
Companies with similar business complexity (multiple brands, mix of retail and wholesale, design and manufacture own brand, private label, global operations, etc.); and
Companies that have a track record of delivering results;growth in sales and
Companies with multiple brands and a more complex business model. profit.
The Committee evaluated the actual pay of the NEOs with pay data drawn from proxy-disclosed pay information for the following publicly-traded companies, (collectively,which comprised the “ProxyProxy Peer Group”):
Group:
2018Fiscal 2020 Proxy Peer Group
Abercrombie & Fitch Co. (ANF)Deckers Outdoor Corporation (DECK)Tailored Brands, Inc. (TLRD)
American Eagle Outfitters, Inc. (AEO)Express, Inc. (EXPR)The Children’s Place,Tapestry, Inc. (PLCE)(TPR)
Big Lots, Inc. (BIG)Genesco, Inc. (GCO)Ulta Beauty,The Children’s Place, Inc. (ULTA)(PLCE)
Caleres, Inc. (CAL)The Michaels Companies,Cos., Inc. (MIK)Urban Outfitters,Ulta Beauty, Inc. (URBN)(ULTA)
Carter’s, Inc. (CRI)Skechers U.S.A., Inc. (SKX)Wolverine World Wide,Urban Outfitters, Inc. (WWW)(URBN)
Chico’s FAS, Inc. (CHS)Steve Madden, Ltd. (SHOO)


Wolverine World Wide, Inc. (WWW)
Using the criteria above, there were two companies removed and twoTapestry, Inc. was added to the Proxy Peer Group for 2018:fiscal 2020. With the exception of the foregoing, the Proxy Peer Group remained unchanged from the 2019 proxy peer group.
Removed: Stein Mart for revenue below criteria and The Finish Line for declining sales and profit.
Added: Steve Madden and The Children’s Place.
For fiscal 2018,2020, the compensation paid to the NEOs was reviewed in relationrelative to thatcompensation paid by the Proxy Peer Group.Group to executive officers of similar title and responsibility. By looking atreviewing this proxy-disclosedpublicly available information, as reviewed and summarized for the Committee by Korn Ferry, the Committee was able to analyze the market competitive pay for each NEO position. In addition to reviewing the compensation of proxy peers, the Committee also reviewed data from the Korn Ferry 2018 Retail Industry Total Remuneration Report, using data from key competitors, including fashion and specialty retailers. This allowed the Committee to understand market pay practices for jobs of similar scope and complexity, beyond the NEO level. This data is used to supplement and validate the proxy data, as it provides information from the broader marketplace. Finally, theThe Committee takes into consideration a review of each NEO’s compensation relative to the other NEOs, taking into account each officer’s scope of responsibility, performance, and impact on Designer Brands Inc.’sour business results. In addition to reviewing the compensation of the Proxy Peer Group, the Committee also reviewed data from the Korn Ferry 2020 Retail Industry Total Remuneration Report, using data from key competitors, including fashion and specialty retailers, which survey data was not customized for the Company. This survey provides information on all key executive jobs at most major retailers and is used to supplement the Proxy Peer Group data. It provides information from the broader retail market as well as information on executives below the NEO level.This provides the Committee with an understanding of the overall retail market and pay practices for jobs of similar scope and complexity.
Fiscal 2020 Executive Compensation Mix
In 2018, thefiscal 2020, aggregate compensation for Mr. Rawlins was approximately 15%14% fixed compensation (base salary) and 85%86% variable compensation based(based on the target annual cash incentive and grant date value of Mr. Rawlins’ long-term equity compensation at target. For the remaining NEOs, theircompensation). Other NEOs’ compensation consisted of, on average, approximately 31%26% fixed compensation (base salary) and approximately 69%74% variable compensation.compensation (based on the target annual cash incentive and grant date value of their long-term equity compensation). The chart below reflects details of the compensation for Mr. Rawlins and the other NEOs (on average) in fiscal 2018.2020. The Committee believes the balance was appropriate given the current focus and goals of the Company.Company and in light of circumstances facing the Company and its industry during fiscal 2020.
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newcompimage2a.jpg
paymix.jpgICP = Incentive Compensation Plan (target value)
PSs = Performance Shares (target value)
RSUs = Restricted Stock Units

Elements of Executive Compensation in 2018
The following is a summary of changes to executiveFor fiscal 2020, the total compensation in 2018:
NEO title changes - Ms. Ferree’s title changed to Vice Chair and President of Designer Brands, Inc. in February 2019. Mr. Jordan served as interim President for Town Shoes Limited for part of fiscal 2018 and his title changed to President of DSW Shoe Warehouse, Inc. in February 2019. Mr. Poff’s title changed to Executive Vice President and Chief Financial Officer in October 2018.
Base salaries - The average base salary increase for the current NEOs was 6%, with three receiving an increase of 3% for merit and two receiving a larger increase due to increased responsibilities.
Short-term incentives - The Company exceeded the Adjusted Operating & Equity Income target required for a payout as described in the Performance-Based Annual Cash Incentive Compensation Plan section. As a result, there was an incentive payment for each of our currently employed NEOs in accordance with the pay for performance objective of the Annual Cash Incentive Compensation Plan.
Discretionary Bonus - Mr. Rawlins, the Chief Executive Officer, was awarded a $167,000 one-time discretionary bonus in recognition of contributions to the Company’s financial performance, which amount represents $50,000 that the Committee previously elected not to include in Mr. Rawlin’s 2018 base salary in favor of waiting until fiscal year-end to evaluate performance, plus $117,000 that would have been earned on such increase in base salary under the Annual Cash Incentive Plan.
Long-term incentives - Performance shares were expanded to all NEOs for 50% of their annual award to directly link their long-term incentives to Designer Brands Inc.’s financial performance.
Say on pay - Our shareholders overwhelmingly voted in favor of our executive compensation practices with 98.4% of votes cast in support.
Peer group review - The Compensation Committee conducted a review of the Proxy Peer Group utilized for purposes of benchmarking executive compensation and two companies were added to and two were removed from the Proxy Peer Group.
Each Element of Executive Compensation Has its Own Purpose
For the 2018 fiscal year that ended February 2, 2019, the total compensation for Designer Brands Inc.’s executivesofficers (including the NEOs) generally comprised the following principal components:
I.Compensation ElementBase salary: Reflects scopeForm of the roleCompensationPurpose
SalaryCash
Recognize performance of position responsibilities and individual performance through cashperformance.
Attract and retain individuals with superior talent.
Provide a baseline compensation level to serve as a stable, fixed component of compensation.
II.Annual Incentive CompensationPerformance-basedCash
Provide “at-risk” compensation that is based on the attainment of short-term financial measures.
Incentivize NEOs with the opportunity to earn a significant portion of their cash compensation in the form of annual cash incentive compensation: Motivates and rewardsbonuses.
Reward contributions to annual operating performance and long-term business strategy with cash that varies based on results.

strategy.

III.Long-Term Equity Incentive CompensationLong-term equity incentive compensation: Promotes alignmentRSUs*
Align the interest of executive decisionsexecutives with Company goals and shareholder interests through equity where value varies with Company stock performance.
IV.Retirement savings contributions through the 401(k) plan: Provides broad-based retirement benefits thatthose of our shareholders.
Incentivize NEOs to contribute to financial security.the continued growth of our business.
Promote the maximization of shareholder value.
*Historically, we have provided long-term equity incentive compensation in the form of PSs (50%) and RSUs (50%); however, as a result of the significant uncertainty surrounding COVID-19’s impact on our business and industry at the time when the Committee determined long-term equity awards for fiscal 2020, the Committee decided to grant the entire long-term equity incentive award in RSUs, for fiscal 2020 only.In fiscal year 2021, the Committee returned to granting 50% of the NEOs’ equity in PSs.
About Our Compensation Elements
I. Base Salary
While the Committee’s focus is on variable compensationBase salaries are determined based on performance,job responsibilities and individual contributions, and with reference to the market data provided by Korn Ferry. As we use base salary as a clear objective ofmeans to attract and retain our NEOs, our executive compensation program isaims to pay a base salarysalaries that isare competitive with those of the Proxy Peer Group, supplemented with survey data from key competitors from the Korn Ferry 20182020 Retail Industry Total Remuneration Report, in order to retain our NEOs. The base salaries of all Designer Brands Inc. executives (including the NEOs) are determined based on job responsibilities and individual contribution, and with reference to the market data provided by the independent compensation consultant. In the case of Designer Brands Inc.’s executive team,Report. Accordingly, the salary opportunity for a given position is targeted to be between the 50th and 75th percentile of the market data for that position.
In the first quarter of each year, the Committee determines theeach NEO’s base salary of each NEO.salary. During its review, the Committee primarily considers:
Overall Designer Brands Inc. financial performance of the Company during the prior year;
The individual performance of the NEO during the prior year;
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Base salary data drawn from the market data;
The target total cash compensation level of the appropriate benchmark position(s) from the market data; and
If relevant, compensation paid by a previous employer.
The Committee met with Korn Ferry and reviewed market information related to the pay of the Executive Chairman of the Board. After discussing the market information, the Executive Chairman’s role in the Designer Brands Inc.Company’s business and other relevant factors, the Board of Directors decideddetermined not to increase the Executive Chairman’s base salary by 3.0%.salary.
The Executive Chairman of the Board met with the Committee and reviewed the accomplishments and contributions made by Mr. Rawlins, Chief Executive Officer. In addition, theThe Chief Executive Officer reviewed with the Committee the accomplishments and contributions made by each of the NEOs under his supervision at the time and provided his proposedproposal to maintain the current base salary changes.salaries for all of the other NEOs. After discussing the performance of each NEO, including overall CompanyCOVID-19’s impact on our financial performance and progress on key initiatives; reviewing the uncertain future, and recommendations made byof the Executive Chairman of the Board and the Chief Executive Officer; and considering the Committee’s review and analysis of compensation paid by Proxy Peer Group companies for comparable positions and any other relevant factors,Officer, the Committee approvedelected to maintain the base salaries of all NEOs at their current levels.
In addition, effective March 29, 2020, following the closure of all North American retail locations, the base salaries for the Company’s executive officers, including each of the NEOs, were temporary reduced by 20% (the “2020 Salary Reduction”). The Committee believed that the 2020 Salary Reduction was appropriate given the circumstances and saw it as a means to help mitigate the operating and financial impact of the COVID-19 pandemic. The 2020 Salary Reduction lasted for a 16-week period, ending on July 18, 2020 (the “Reduction Period”). The following table sets forth the changes to the NEOs’ base salaries during fiscal 2020, including with respect to the 2020 Salary Reduction.
Base Salary Changes for Fiscal 2020
NameFiscal 2019 Salary (as of 2/1/2020)Fiscal 2020 Salary (as of 1/31/2021)
% Decrease(1)
Aggregate Base Salary Paid during Fiscal 2020(2)
Mr. Schottenstein$900,000$900,00020%$844,615
Mr. Rawlins$1,075,000$1,075,00020%$1,008,846
Mr. Poff$525,000$525,00020%$492,692
Ms. Ferrée$1,030,000$1,030,00020%$966,615
Mr. Jordan$800,000$800,00020%$750,769

(1) Represents base salary changes:decrease effective March 29, 2020 through July 18, 2020.
Base Salary Changes
NameFY2017 Salary (as of 2/3/2018)FY2018 Salary (as of 2/2/2019)% IncreaseReason for Increase
Mr. Schottenstein$800,000$824,0003.0%Merit
Mr. Rawlins$900,000$927,0003.0%Merit
Ms. Ferrée$1,000,000$1,030,0003.0%Merit
Mr. Jordan$649,000$720,00010.9%Interim President Town Shoes Limited
Mr. Poff$400,000$475,00018.8%Promotion to EVP
  Average =6.1% 
Note:(2) Represents the salariesactual base salary earned during fiscal 2020 (as set forth in the table above reflectSummary Compensation Table), taking
into consideration the annualized salary on2020 Salary Reduction during the last day of the fiscal year.Reduction Period.
II. Performance-Based AnnualShort-Term Cash Incentive Compensation Plan
The Designer Brands Inc. 2005 Cash Incentive Compensation Plan (the “ICP”) is designed to promote the achievement of annual performance goals and to focus the NEOs on short-term objectives which we believe will ultimately will contribute to the likelihoodattainment of achieving long-term business objectives and increase shareholder value. Under the ICP, the NEOs earn annual cash incentives


when pre-established business objectives and targets are achieved. The NEOs are generally treated the same as all other eligible Designer Brands Inc. associates under the ICP. Under the ICP, NEOs are eligible for annual cash incentive awards, the achievement of which is based upon well-defined, pre-established business objectives.
In keeping with our historical practice, the Committee approved the fiscal 2020 annual short-term incentive plan and corresponding performance metrics (the “Original 2020 ICP”) in January 2020. Following the onset of the COVID-19 pandemic and the subsequent closures of all stores, it became apparent that the Original 2020 ICP, as approved by the Committee, was no longer relevant. In the second quarter, the Committee decided to approve a new six-month incentive plan for the third and fourth quarters (the “Revised 2020 ICP”), with revised financial goals and strategic objectives aimed to stabilize the business and adapt to changing consumer behaviors in light of COVID-19. Descriptions of both the Original 2020 ICP and the Revised 2020 ICP are presented here.

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The Original 2020 ICP was re-approved by Designer Brands Inc.’s shareholders in June 2014.– Incentive Levels
Company associates who participateEarly in the ICP haveyear, the Committee established each NEO’s annual incentive bonus opportunity as a percentage of his or her base salary. The incentive levels that vary based on the individual’s position and contribution to business performance. The target award opportunities are establishedperformance, as a percentage of targetwell as market data and recommendations from the independent compensation consultant. These range from 60% to 125% for the NEOs, as seen in the table below. Target means the financial goal and all of the strategic objectives of the ICP have been achieved at the 100% level. In setting the annual minimum,threshold, target, and maximum levels of performance,payouts, the Committee may consider specific circumstances facing the Company during the prior year.Target payout means the financial goal and subsequent years.
FY2018 NEO Target Annual Cash Incentive Compensation
NameThreshold Payout (as % of Target)Target Payout (as % of Salary)Maximum Payout (as % of Target)
Mr. Schottenstein (1)
6.25%125%120%
Mr. Rawlins6.25%125%200%
Ms. Ferrée6.25%125%200%
Mr. Jordan6.25%60%200%
Mr. Poff (2)
6.25%60%200%
(1) Mr. Schottenstein’s maximum bonus is capped at 120%all of the strategic objectives have been achieved at the 100% level.We do not make payouts below 50% of target payout.(i.e., the threshold payout).
Fiscal 2020 NEO Target Cash Incentive Compensation
NameThreshold Payout (as % of Target)Target Payout (as % of Salary)Maximum Payout (as % of Target)
Mr. Schottenstein50%125%200%
Mr. Rawlins50%125%200%
Mr. Poff50%60%200%
Ms. Ferrée50%125%200%
Mr. Jordan50%75%200%
(2) Mr. Poff’s target payout percentage was increased from 50% to 60% when promoted on October 14, 2018 and the bonus payout was prorated accordingly.
For fiscal 2018,The Original 2020 ICP – Performance Metric
In January 2020, the Committee approved continuing to use Adjusted Operating Income as the performance metric for the Original 2020 ICP. The Committee determined the annual cash incentive compensation award for each NEO would be based 75% upon Designer Brands Inc.’sthat Adjusted Operating Income provides a meaningful understanding of our core financial operating performance up toand is a maximum of 150%,key financial metric used by management and 25% on four pre-established strategic objectives that could be modified in the Committee’s discretion up to 50%, but only if, and in proportion to, financial performance above the plan target. The 2018 financial performance element by itself did not include the opportunity to earn a bonus below the target goal in order to focus management on achieving this goal.other stakeholders. The table below explains the financial performance element of the ICP.goals that were set in January 2020 for this plan.
Fiscal 2020 Annual Short-Term Incentive Plan Financial Performance Goals
Minimum PayoutTarget PayoutMaximum Payout
Performance Range (Adjusted Operating Income*)$159.5 million$187.7 million$206.5 million
Payout Range50%100%200%
Financial Performance Goals (worth 75% of Award)
 Minimum PayoutTarget PayoutMaximum Payout
Performance Range (Adjusted Operating & Equity Income)$184.8 million$184.8 million$194.0 million
Payout Range100%100%150%
Actual result of $209.9 million exceeded 150% maximum payout percentage
*Adjusted Operating & Equity Income, a non-GAAP measure, for fiscal 20182020 means reported operating income,profit (loss) adjusted to exclude acquisition-related costsintercompany, integration and adjustments, impairment charges, restructuring activity including severance, lease exit and other termination costs,expenses, amortization expense of intangible assets, impairment charges, and the results from the exited businesses, including Ebuys and the Town Shoes banner stores, and the acquired Camuto Group. It includes the loss from equity investment in Town Shoes Limited (now known as Designer Brands Canada Inc.).settlement gains.
The strategicRevised 2020 ICP – Incentive Level
The Committee determined that the Company needed an incentive plan for the second half of the year to engage and motivate management to turn the business around, mitigate losses incurred as a result of the impacts of COVID-19, preserve liquidity, and deliver the best results possible for shareholders. In April, it became apparent to leadership that the closing of stores, as required by government mandates in response to the pandemic, would adversely impact the Company’s business and results of operations.
For the first half of fiscal 2020, substantially all the Company’s stores were closed due to the COVID-19 pandemic. Management shifted focus from store operations to taking expense out of the business and looking for new sources of revenue. In late March 2020, the Company furloughed over 80% of associates, and worked with vendors to cancel orders and delay payment. With customers staying at home, the sale of dress and seasonal shoes, which historically has represented a significant portion of the Company’s sales and profits, fell off precipitously. Leadership pivoted to driving sales for athleisure and kids’ shoes, which remained in high demand from customers, and negotiated with vendors to expand our offerings in these categories. With store traffic remaining low, even after stores reopened, the Company also ramped up the digital business, which ultimately increased significantly during the year.
The Committee recognized that in light of the extraordinary circumstances facing the Company, the Original ICP was no longer appropriate or relevant for purposes of NEO engagement and motivation for the balance of the fiscal year and elected to adopt the Revised 2020 ICP. Taking into consideration that the performance period would be for the second half
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of the year only, the Committee decided to make the Revised 2020 ICP NEO bonus opportunity equal to the NEO’s base salary earned from August 2, 2020 through January 31, 2021. Additionally, with the goals of stabilizing the business and adapting to changing consumer preferences in light of COVID-19, the Committee determined that performance metrics for the Revised 2020 ICP would be composed of two parts: (1) financial performance; and (2) operational goals. The financial performance component was more heavily weighted, with target set at 100% and maximum payout at 200%. The operational goals were further broken down into three discrete objectives, andwith each objective evenly weighted at 3.3% (an aggregate of 10%), such that NEOs could have possible achievement of up to 210% of target.

The Revised 2020 ICP – Performance Metrics
The performance metrics for the financial performance component and the operational goals component are described below.
1.Part 1: Financial Performance: As the first component of the Revised 2020 ICP was directed at financial performance, the Committee maintained Adjusted Operating Loss as the performance metric, under the same rationale as its selection for the Original 2020 ICP. The following table describes the Adjusted Operating Loss performance metric for the Revised 2020 ICP.
Fiscal 2020 Financial Performance Goals (100%)
Minimum PayoutTarget PayoutMaximum Payout
Performance Range (Adjusted Operating Loss*)($115) million($100) million($90) million
Payout Range of Part 1 (on six months of pay)50%100%200%
* Adjusted Operating Loss, a non-GAAP measure, for the third and fourth quarters combined of fiscal 2020 means GAAP reported operating loss adjusted to exclude integration and restructuring expenses, impairment charges, and settlement gains.
2.Part 2: Operational Goals: The Committee approved three operational goals designed to adapt and respond to the observed changes in consumer preferences as a result of COVID-19, based on a review the Company’s performance, market conditions, and the actions that were needed to reposition the business in the second half of the year to prepare for profitable operations in 2021. The table below explains the three pre-established operational goals that were approved for the Revised 2020 ICP.
Fiscal 2020 Q3/Q4 Operational Goals (10%)
1Grow athleisure by increasing penetration to 40% of U.S. and Canadian retail sales for the fall season (third and fourth quarters of fiscal 2020, combined).
2Achieve combined digital demand comparable sales of 25% for U.S. (DSW and Vince Camuto) and Canada direct-to-consumer for the fall season (third and fourth quarters of fiscal 2020, combined).
3Generate and preserve cash flow by having accounts payable represent at least 65% of inventory as of the last day of the fiscal year.
The Revised 2020 ICP – Determining Payout
The financial performance and operational goals components of the Revised 2020 ICP are independent of each otherother.
1.Part 1: Financial Performance: Achievement of the financial performance metric is obtained by calculating the Adjusted Operating Loss results for third and fourth quarters of fiscal 2020, combined, and then determining the corresponding level of payment. Payout levels between the minimum, target, and maximum amounts are determined based on linear interpolation.
The Company made substantial performance improvements over the last six-month period of fiscal 2020. Third and fourth quarter 2020 resulted in an Adjusted Operating Loss of $27.7 million and $57.0 million, respectively, or $84.7 million combined, compared to Adjusted Operating Loss of $209.7 million and $129.8 million, respectively, for the first and second quarters of fiscal 2020, or $339.5 million combined. The Committee
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believes these results reflect management’s performance and cost management under extremely challenging circumstances and have improved the Company’s positioning for fiscal 2021.
The following sets forth the Adjusted Operating Loss for the third and fourth quarters of fiscal 2020, combined, and the strategic objectives areresulting payout percentage:
Adjusted Operating LossPayout Percentage (on six-months of pay)Payout as Percentage of Annual Target
($84.7) million200%100%
2.Part 2: Operational Goals: The Committee evaluated performance against the described operational goals on a binary basis, meaning each goal is either achieved or not achieved. The ICP participants haveNEOs had the opportunity to earn 6.25%3.3% for each of the four strategic objectives achieved, even ifoperational goals achieved.
As shown in the financial target of $184.8 million is not achieved. Thebelow table, below defines the four strategic objectivesone of the ICP and identifies one thatthree operational goals was not achieved and three that were achieved.

Fiscal 2020 Q3/Q4 Operational Goals (10%)Achieved (Y/N)Payout
1Grow athleisure by increasing penetration to 40% of US and Canadian retail sales for the fall season (third and fourth quarters of fiscal 2020 combined).YES3.3%
2Achieve combined digital demand comparable sales increase of 25% for US (DSW and Vince Camuto) and Canadian direct to consumer for the fall season (third and fourth quarters of fiscal 2020 combined)NO0%
3Generate and preserve cash flow by having accounts payable represent at least 65% of inventory as of the last day of the fiscal year.NO0%
Operational Goals Payout Earned = 3.3%


Strategic Objectives (worth 25% of Award)
 Strategic ObjectivesAchieved (Y / N)Payout
1New Store Technology – Enable unique customer experience by completing the technical rollout and associated training activities for the POS application in all US stores by end of FY2018.NO—%
2Loyalty – Enable unique customer experience with the launch of the customer-facing VIP rewards program by end of FY2018.YES6.25%
3Future Brand Experience – Expand the unique customer experience by converting 5 stores to store designs comparable to the Polaris store design by end of FY2018.YES6.25%
4Talent – Build an elite team through the implementation of talent management accountability in performance reviews for FY2018.YES6.25%
 Strategic Objective Payout Earned = 18.75%
Designer Brands Inc.’s fiscal 2018 financial and strategic objectives performance resulted in aThe total payout percentage equals the sum of 187.5% for ICP participants and the NEOs, except for Mr. Schottenstein because his maximum bonus was capped at 120% of his target payout. The fiscal performance of $209.9 million in Adjusted Operating & Equity Income exceeded the full year maximum of $194.0 million, when including the cost of a bonus payout. This performance resulted in a maximum payout percentage of 150% (75% x 200%) for the financial portion of the ICP. Three of the four strategic objectives were achieved as reflected in the table above. This performance resulted in 18.75% earned, and the financial performance of 200% modified this to 37.5% (18.75% x 200%component (200%) and the operational goals component (3.3%). The combinedAccordingly, the total payout earned was 187.5% (150% + 37.5%)203.33% of the target award for ICP participants.the NEOs. The table below summarizes the payout percentage earned bonus payout.by the NEOs.
FY2018 Earned Bonus Summary
Fiscal 2020 Q3/Q4 Cash Incentive EarnedFiscal 2020 Q3/Q4 Cash Incentive Earned
Target PayoutMaximum Possible PayoutDesigner Brands FY2018 ResultActual Payout EarnedTarget Payout OpportunityQ3/Q4 2020 ResultActual Payout Earned (on six-months of pay)
Financial Performance75%150%$209.9 million150.0%Financial Performance100%($84.7) million200%
Strategic Objectives25%50%3 of 4 achieved37.5%
Three Operational GoalsThree Operational Goals10%One of three achieved3.3%
Total100%200% 187.5%Total110%203.3%
The bonusescash incentive plan amounts paid to the NEOs for the second half of fiscal year ending February 2, 20192020 are reflected in the table below and in the Non-Equity Incentive Plan Compensation column of the Summary Compensation Table. Unless otherwise determined by the Committee, all associates who participate in the ICP (including the NEOs) are governed by the same plan parameters.
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FY2018 NEO Annual Cash Incentive Compensation Payouts
Fiscal 2020 NEO Cash Incentive Plan PayoutsFiscal 2020 NEO Cash Incentive Plan Payouts
NameTarget Payout (as % of Salary)Actual Payout (as % of Target)Actual PayoutNameTarget Payout (as % of 6-month Salary)Actual Payout (as % of 6-month Target)Actual Payout (as % of Annual Target)Actual Payout
Mr. Schottenstein125%120%$1,236,000Mr. Schottenstein125%203.3%101.7%$1,143,731
Mr. Rawlins125%187.5%$2,172,656Mr. Rawlins125%203.3%101.7%$1,366,123
Mr. PoffMr. Poff60%203.3%101.7%$320,245
Ms. Ferrée125%187.5%$2,414,063Ms. Ferrée125%203.3%101.7%$1,308,937
Mr. Jordan60%187.5%$810,000Mr. Jordan75%203.3%101.7%$609,990
Mr. Poff60%187.5%$433,774
III. Long-Term Equity Incentive Compensation
In fiscal 2018, Designer Brands Inc.’sWe believe that our executive officers are in a position to make substantial contributions to the long-term success of the Company and should have a significant stake in that success. Long-term compensation creates a pay-for-performance culture that provides an incentive to contribute to the continued growth and development of our business and aligns the interests of executive officers with those of our shareholders. Therefore, ultimately promoting the retention of our executive officers and creating the potential to maximize shareholder value. Historically, our long-term incentive compensation program utilized the following types of award grants:grants to achieve these goals:
Performance shares (“PSs”); and
Service-based restricted stock units (“RSUs”).


The Designer Brands Inc. 2014 Long-Term Incentive Plan (the “LTI Plan”) furthers the Committee’s objective to retain its executives as well as build a link between executive compensation and shareholder interests. The Committee considered various alternatives based on input from its independent compensation consultant, Proxy Peer Group data, and input from management. In determining the value of annual long-term equity incentive grants, the Committee’s overall objective is consistent with the executive compensation philosophy to target the total combined grant value between the 50th and 75th percentile of the Proxy Peer Group long-term incentive data. All grants made in 2018 were made under the LTI Plan, which was approved by shareholders in 2014. All equity awards are granted in respect to Designer Brands Inc.’s Class A Common Shares. The information below reflects the types and mix of the grants to the NEOs in fiscal 2018.
FY2018 Long-Term Incentive Mix
LevelLTI Vehicle #1Mix %LTI Vehicle #2Mix %
All NEOsPerformance Shares50%Restricted Stock Units50%
Performance Shares (PSs)
Performance sharesPSs reward the NEOs in proportion to Designer Brands Inc.’sthe Company’s financial performance, based on Designer Brands Inc. fiscal 2018the Company’s Adjusted Operating Income (aand a one-year performance period).period. Generally, performance shares vest 100% on the third anniversary of the grant date, if the one-year threshold performance has been achieved. In the first 90 days of the fiscal year, the Committee establishedestablishes the minimum, target, and maximum levels of performance used to determine the potential number of shares earned, as shown in the table below:
FY2018 Performance Share Plan (1)
 ThresholdTargetMaximum
One-Year Adjusted Operating Income ($M)$130.0$185.7$204.3
Payout Range (as % of target)50%100%150%
Actual FY2018 result of $211.2 million exceeded 150% maximum payout percentage
(1) The performance shares were granted on March 20, 2018, with a grant date fair value of $21.79.
The Company reports Adjusted Operating Income to investors to provide transparency to all ICP participants. Adjusted Operating Income for fiscal 2018 means reported operating income adjusted to exclude acquisition-related costs and adjustments, impairment charges, restructuring activity including severance, lease exit and other termination costs, amortization of intangible assets, and the results from the exited businesses, including Ebuys and the Town Shoes Limited banner stores, and the acquired Camuto Group.earned.
Restricted Stock Units (RSUs)
RSUs provide retention value because they generally vest 100% at the end of three (3) years from the grant date. Since the stock unit value is tied directly to the market value of Designer Brands Inc.the Company’s common stock, and not exclusively to an increase in the market value of Designer Brands Inc.the Company’s common stock, they provide retention value even when the stock price is stable or declining.
2018Fiscal 2020 Long-Term Equity Incentive Awards for the Named Executive Officers
In the years leading up to fiscal 2018,2020, the NEOs had 50% of their long-term incentive award directly linked to the Company’s financial performance. This practice would have continued in fiscal 2020 had the pandemic not occurred. In the spring, when setting financial goals for the performance-based long-term incentive plan normally took place, the pandemic was having an unprecedented and material impact on our financial performance. This made setting realistic and prudent financial goals for the performance shares impossible. As a result, the Committee granteddecided to grant 100% of the NEOs’ 2020 long-term incentive award in the form of time-based RSUs. This exception to historical practice was considered necessary and a temporary occurrence.
In determining the value of annual long-term equity incentive awardsgrants, the Committee’s overall objective is consistent with our executive compensation philosophy to target the NEOs as parttotal grant value between the 50th and 75th percentile of the annualProxy Peer Group long-term incentive data. Accordingly, in determining the grant date value for the fiscal 2020 long-term incentive awards, the Committee considered market data from Proxy Peer Group companies provided by Korn Ferry as well as performance review process.and retention concerns for each NEO. The Committee believes that delivery of these forms of equitythe fiscal 2020 long-term incentive award provides an appropriate incentive to the leadership team to focus on long-term shareholder value creation and, at the same time, provides the Company with the retention value necessary in a competitive labor market. To determine long-term incentiveThe fiscal 2020 RSU awards forwere granted in March 2020 as part of the NEOsannual performance review process and were made under the Designer Brands Inc. 2014 Long-Term Incentive Plan (the “LTI Plan”), which was approved by shareholders in fiscal 2018, the Committee considered market data from Proxy Peer Group companies provided by Korn Ferry as well as performance2014 and retention concerns for each NEO.amended and restated in 2020. The information below reflects all of the grantsannual long-term incentive award granted to the NEOs in fiscal 2018.


For fiscal year 2018, Designer Brands Inc. earned Adjusted Operating Income of $211.2 million. This resulted in a maximum payout of 150% of the targeted number of performance shares granted to the NEOs.

2020.
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 2018 Annual Equity Grants
Name# of Performance Shares at Target PerformanceActual # of Performance Shares (Earned at 150%)# of RSUs
Mr. Schottenstein32,12548,19032,125
Mr. Rawlins91,785137,68091,785
Ms. Ferrée64,25096,37564,250
Mr. Jordan (1)
18,35527,53518,355
Mr. Poff8,03012,0458,030
Fiscal 2020 Annual Equity Grants(1)(2)(3)
Name# of RSUs Granted
Mr. Schottenstein293,685
Mr. Rawlins734,215
Mr. Poff73,420
Ms. Ferrée411,160
Mr. Jordan146,845

Notes:
(1) The annual grants to NEOs were made on March 20, 2018,24, 2020, with a grant date fair value of $21.79 for both PSs and RSUs.$6.81.
(2)The Performance Shares and RSUs reported in the table above do not include dividend equivalent units earned in 2018.fiscal 2020.
Performance shares vest 100% on the third anniversary of the grant date if the fiscal 2018 performance goal is achieved.
(3) RSUs vest 100% on the third anniversary of the grant date.
Retention Grants
The Company has a historical practice of awarding special equity-based awards or retention grants in the fall each year to a select group of leaders. This process was even more critical in fiscal 2020, given the significant long-term challenges facing the business and the importance of keeping a high-performing leadership team in place through such unprecedented times. Specifically, the Committee was cognizant of competition for leadership positions by retailers that were deemed “essential” and have remained open throughout the pandemic’s duration. The Committee recognized that repositioning the Company was going to be difficult and demanding work and was concerned about retaining the existing leadership team in place to guide the Company moving forward. Accordingly, each NEO received a retention grant on September 8, 2020, in the form of RSUs. The details of these grants are provided in the table below.
(1) Fiscal 2020 Retention GrantsMr. Jordan received an additional one-time grant on March 22, 2018 of 37,420 RSUs (not included in the table above) with a grant price of $21.38 for his promotion to interim President, Town Shoes Limited.(1)(2)(3)
Name# of RSUs Granted
Mr. Schottenstein416,667
Mr. Rawlins750,000
Mr. Poff133,333
Ms. Ferrée200,000
Mr. Jordan200,000


(1) The NEO retention grants were made on September 8, 2020, with a grant date fair value of $6.26 per share.
Equity Grant Practices(2) The RSUs reported in the table above do not include dividend equivalent units earned in fiscal 2020.

Under(3) RSUs vest 25% on the LTI Plan, the Committee approves all equity awards and has not delegated to management the authority to approve equity awards. The Chairfirst anniversary of the Committee has authority to approve equity awards in situations where it is not practical to bring the Committee together for such a purpose. In no circumstances may the Committee delegate duties the Committee is required to discharge under Internal Revenue Code §162(m). The Committee may not grant stock options at a discount to the closing price of Designer Brands Inc. Class A Common Shares on the grant date, nor may the Committee reduce the exercise price of outstanding stock options except in the case of a stock split or other similar event. All stock options have an exercise price that is equal to the closing market price of Designer Brands Inc. Class A Common Shares25% on the grant date.second anniversary, and 50% on the third
In 2007, the Committee established a methodology to determine the grant date on which annual equity awards would be granted to eligible associates. The Committee determined that the annual equity grant date would be the seventh (7th) calendar day following Designer Brands Inc.’s fiscal year-end earnings release. The Committee also reviews and considers approval of off-cycle equity awards recommended by management. These off-cycle equity awards reflect commitments made by Designer Brands Inc., subject to approval by the Committee, and are for current associates (generally in the case of promotion or retention), new hires who have already become employees of Designer Brands Inc. or prospective hires who have agreed to a start date with Designer Brands Inc. The grant date for current associates, and for new hires who have already become employees of Designer Brands Inc., is the date set by the Committee. The grant date for prospective hires is generally their future start date.anniversary.
The Committee does not backdate stock options or grant stock options retroactively. Additionally,believes that each NEO played a key role in stabilizing our business during Fiscal 2020, and determined that these grants were necessary to retain the NEOs’ continued service. In addition, the Committee does not coordinate equitybelieves that the grants so that they are made before announcement of favorable information or after announcement of unfavorable information.
Stock Ownership
Designer Brands Inc. implemented stock ownership guidelines for the CEO in November 2011. The CEO is encouraged to hold shares of Designer Brands Inc. stock with a value at least equal to one (1) times his annual base salary, to be achieved within three (3) years of becoming CEO. Mr. Rawlins owns shares in excesswill further incent each of the ownership guidelines.NEOs to drive long-term stockholder value, as the actual value of these grants is directly tied to the long-term appreciation of our stock price.
Designer Brands Inc. Board members have an ownership guidelineVesting of five (5) times their annual cash retainer (excluding committee fees)Fiscal 2017 Awards
In fiscal 2017, the Committee granted long-term equity incentive awards to be achieved within five (5) yearsthe NEOs that consisted, in part, of joining the Board. Allperformance-based RSUs granted to Messrs. Schottenstein, Poff and Jordan, and Ms. Ferrée, that vested during fiscal 2020 upon achievement of the Board members, except Ms. Zaiac who joinedrelated performance goal. See the Board in 2016, Mr. Cobb who joined“Fiscal Year 2020 Stock Vested” table for more information about the Board in 2017, and Ms. Singh-Bushell who joined the Board in 2018, own shares in excessvesting of the ownership guidelines.performance-based RSUs during fiscal 2020.

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IV. Benefits and Other Compensation Elements
401(k) Plan
Designer Brands Inc.The Company sponsors a tax-qualified 401(k) plan (the “401(k) Plan”) in which all Designer Brands Inc.eligible associates, including the NEOs, are eligible tocan participate. Under the 401(k) Plan, participants are able to contribute up to 50% of their total eligible cash compensation (including base salary and annual cash incentives)incentive compensation) on a pre-tax or after-tax basis up to the limits imposed by the Internal Revenue Code. The maximum allowable per participant deferral in 20182020 under the Internal Revenue Code was $18,500$19,500 ($24,50026,000 if at least age 50). Designer Brands Inc.The Company provides a 100% match on the first 3% contributed by a participant and an additional 50% match on the next 2% contributed by a participant. Matching contributions are not made by the Company until participants have completed at least 6 months of service with Designer Brands Inc.the Company. In light of the matching contribution for participants, and the Internal Revenue Code §401(a)§ 401(a)(17) annual compensation limit, the maximum allowable per participant company matching contribution in 20182020 was $11,000.$11,400. Participants choose to invest their account balances in an array of investment alternatives (some of which are target date funds) as selected by plan fiduciaries. A Designer Brands Inc.The Company’s stock fund is not among the investment alternatives available to plan participants. The 401(k) Plan allows for distributions in a lump sum after termination of service. However, loans and in-service distributions under certain circumstances, such as a hardship, attainment of age 59-1/2, or a disability, are permitted.
Nonqualified Deferred Compensation Plan
Designer Brands Inc.The Company sponsors a nonqualified retirement plan (the “Nonqualified Plan”) in which Board members and a select group of management and other highly compensatedhighly-compensated associates, including NEOs, may participate. However, Designer Brands Inc.the Company does not provide a company matching contribution in the Nonqualified Plan. In 2018, one offiscal 2020, the NEOs,only NEO to participate in the Nonqualified Plan was Mr. Poff, Chief Financial Officer, participated in the Nonqualified Plan.Officer.
Under the Nonqualified Plan, Board members may contribute up to 100% of the annual cash retainer paid by Designer Brands Inc. Eligible Designer Brands Inc.eligible associates may contribute up to 80% of their base salary and 90% of their monthly and/or annual bonus on a pre-tax basis. Deferral elections are made annually related to future compensation, in compliance with Internal Revenue Code §409A. Designer Brands Inc.§ 409A. Participating associates who also participate in the 401(k) Plan may earn a 401(k) make-up contribution if their contributions to the Nonqualified Plan reduce the matching contributions they receive in the 401(k) Plan. In order to maintain the Nonqualified Plan’s tax-deferred status, Nonqualified Plan assets are subject to the claims of creditors of Designer Brands Inc.the Company’s creditors. Participants choose to invest their account in an array of investment alternatives that generally mirror the investment alternatives under the 401(k) Plan. The Nonqualified Plan allows for in-service distributions in a lump sum. The Nonqualified Plan also allows for retirement distributions which are permitted as a lump sum in three (3), five (5), or ten (10) annual installments. Distribution elections are made when deferral elections are made in compliance with Internal Revenue Code §409A.
Clawback Recoupment Policy
Certain payments to our NEOs are subject to recovery if we restate a financial statement due to material noncompliance with any financial reporting requirement under the securities laws and such noncompliance is a result of misconduct.
Anti-Hedging Policy
The Designer Brands Inc. Insider Trading Policy prohibits all Board members, officers (including the NEOs), and associates of Designer Brands Inc. and its subsidiaries from engaging in transactions in financial instruments designed to hedge or offset any decrease in the market value of Designer Brands Inc. stock. Our Insider Trading Policy is posted on our internal website and is accessible by all associates of Designer Brands Inc. and its wholly-owned subsidiaries.
Tax Considerations
Internal Revenue Code §162(m) generally limits deductibility of compensation that a publicly traded company pays to certain “covered officers,” which historically included the Chief Executive Officer and three other executive officers (exclusive of the Chief Financial Officer) who are the highest paid and employed at fiscal year-end, up to $1 million per year. In the past, Code §162(m) contained an exception to the $1 million limit on deductibility for “performance-based” compensation. Regulations under Code §162(m) required several requirements be satisfied in order for compensation to qualify as performance-based. Historically, the Committee annually considered the impact of Code §162(m) in structuring Designer Brands Inc.’s executive compensation program. It would balance the goal of achieving deductibility under Code §162(m) with our philosophy to pay and reward individual contributions to overall Company performance, especially in light of the competitive nature of the market for our executive talent. The Committee always reserved the discretion to reward significant contributions by the NEOs to build shareholder value regardless of the tax deductibility limits of Code §162(m).


On December 22, 2017, the bill popularly referred to as the “Tax Cuts and Jobs Act” (the “Act”) was signed into law. The Act, among other changes, eliminated the performance-based exception to the $1 million deduction limit under Code §162(m). In addition, the “covered officers” under Code §162(m) now includes anyone who has served as our Chief Financial Officer, Chief Executive Officer, and the three other highest paid named executive officers in any fiscal year beginning after December 31, 2016. Effective for tax years beginning after December 31, 2017, performance-based compensation paid to the “covered officers” in excess of $1 million will not be deductible. However, the Act contains a transition rule which provides that the changes to Code §162(m) will not apply to compensation paid pursuant to a binding contract that was in effect on November 2, 2017.
Because of the lack of regulatory and other guidance pertaining to the future interpretation of Code §162(m) and the transition rule, no assurance can be given that compensation previously intended to qualify for Code §162(m)’s performance-based exception will in fact qualify. Further, the Committee reserves the right to modify compensation that was initially intended to be exempt from Code §162(m) if it determines that such modifications are consistent with our business needs. The Committee will continue to evaluate the impact of the elimination of the performance-based exception and the impact of the transition rule on its current and future compensation programs. In addition, the Committee may award compensation in the future that is not fully deductible under Code §162(m) if the Committee believes that such compensation will best attract, retain, and reward executives and contribute to our business objectives.§ 409A.
Termination and Change in Control Arrangements
The currently employed NEOs (other than Mr. Schottenstein) have employment agreements that entitle them to receive certain benefits and payments if their employment terminates in specified separation scenarios. All of the currently employed NEOs (and all participants in the 2014 Designer Brands Inc. EquityLTI Plan) are entitled to certain payments or benefits upon a change in control, including potential acceleration of the vesting of outstanding equity awards pursuant to the 2014 Designer Brands Inc. EquityLTI Plan. These arrangements are described under the Potential Payments upon Termination and Change in Control section.

The employment agreements do not include specific amounts of salary, bonus opportunities, or equity-based compensation for future years.
Other Benefits and Perquisites
Our NEOs receive a limited amount of other benefits as part of a competitive compensation package. These benefits include, as discussed above, a Company matching contribution under our 401(k) Plan, which is available to all employee participants. We provide our Chairman of the Board with certain security services through the Company. Additionally, from time to time, we have paid for relocation costs. No relocation costs were paid to the named executive officers in fiscal 2020. In the aggregate, these other benefits constitute only a small percentage of each named executive officer’s total compensation.
Executive Compensation Governance
Equity Grant Practices
Under the LTI Plan, the Committee approves all equity awards and has not delegated to management the authority to approve equity awards. The Chair of the Committee has authority to approve equity awards in situations where it is not practical to bring the Committee together for such a purpose.
In 2007, the Committee established a methodology to determine the grant date on which annual equity awards would be granted to eligible associates. The Committee determined that the annual equity grant date would be the seventh calendar day following the Company’s fiscal year-end earnings release. The Committee also reviews and considers approval of off-
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cycle equity awards recommended by management. These off-cycle equity awards reflect commitments made by the Company, subject to approval by the Committee, and are for current associates (generally in the case of promotion or retention), new hires who have already become employees of the Company, or prospective hires who have agreed to a start date with the Company. The grant date for current associates, and for new hires who have already become employees of the Company, is the date set by the Committee. The grant date for prospective hires is generally their future start date. Additionally, the Committee does not coordinate equity grants so that they are made before announcement of favorable information or after announcement of unfavorable information.
Stock Ownership Guidelines
The Company implemented a stock ownership guideline for the CEO in November 2011. Mr. Rawlins is encouraged to hold shares of the Company’s stock with a value at least equal to one (1) times his annual base salary, to be achieved within three years of becoming CEO. Mr. Rawlins owns shares in excess of the ownership guideline.
Clawback Recoupment Policy
The LTI Plan includes a compensation recoupment, or “clawback,” provision that allows the Company to recover payment relating to awards granted under the LTI Plan in certain circumstances, including if a participant engages in fraudulent conduct or activities relating to the Company or a participant knew or should have known of such conduct or activities. Additionally, the LTI Plan gives the Committee the authority to recoup certain compensation in the event that the Company restates its financial statements and, as a result of such restatement, the amount of compensation that would have been paid or payable pursuant to an award granted under the LTI Plan would have been lower had the financial results been properly reported. This policy is in addition to any requirements that might be imposed pursuant to applicable law.
Tax Considerations
Internal Revenue Code § 162(m) generally limits deductibility of compensation that a publicly traded company pays to certain “covered employees,” up to $1 million per year. Covered employees for this purpose include the Company’s Chief Executive Officer, Chief Financial Officer, the next three most highly compensated executive officers, and any such “covered employee” for a year after 2016. While the Committee considers tax consequences to the Company as a factor when it makes compensation determinations, the Committee reserves discretion to award compensation that is not fully deductible under Code § 162(m) if the Committee believes that such compensation will best attract, retain, and reward executives and contribute to our business objectives.

45


REPORT OF THE COMPENSATION COMMITTEE

The Compensation Committee has reviewed and discussed the foregoing Compensation Discussion and Analysis with management. Based on the Compensation Committee’s review and discussion with management, the Compensation Committee has recommended to the Board of Directors, and the Board of Directors has approved, that the Compensation Discussion and Analysis be included in this proxy statement.

 Respectfully submitted,
  
 Compensation Committee
  
 Allan Tanenbaum,Elaine J. Eisenman, Chair
Peter S. Cobb
 Elaine Eisenman
Carolee LeeJoanna T. Lau
 Joanne Zaiac


The foregoing Compensation Committee Report does not constitute soliciting material and should not be deemed filed or incorporated by reference into any other filing of the Company under the Securities Act or the Exchange Act, except to the extent that the Company specifically incorporates the Report by reference therein.

46


COMPENSATION OF MANAGEMENTTABLES

The following table summarizes compensation earned by each of the Named Executive OfficersNEOs during fiscal 2018,2020, fiscal 20172019, and fiscal 2016. Designer Brands Inc. follows a 52/53 week fiscal year that ends on the Saturday nearest to January 31 in each year. Fiscal years 2018 and 2016 consisted of 52 weeks, whereas fiscal 2017 consisted of 53 weeks.2018.
                
SUMMARY COMPENSATION TABLE
Name and Principal PositionFiscal Year Salary ($)
Bonus
($) (1)
Stock Awards
($) (2)
Option Awards
($) (3)
Non-Equity
Incentive Plan
Compensation ($) (4)
All Other Compensation ($)(5)
Total ($)Name and Principal PositionFiscal Year
 Salary ($)(1)
Bonus
($)
Stock Awards
($) (2)
Non-Equity
Incentive Plan
Compensation ($) (3)
All Other Compensation ($)(4)
Total ($)
Jay L. Schottenstein2018$820,308
$
$1,749,999
$
$1,236,000
$182,507
$3,988,814
Jay L. Schottenstein2020$844,615 $— $4,608,330 $1,143,731 $174,620 $6,771,296 
Executive Chairman of2017$815,385
$
$700,031
$700,083
$832,000
$93,757
$3,141,256
Executive Chairman of2019$888,308 $— $2,000,050 $168,750 $217,802 $3,274,910 
the Board of Directors2016$800,000
$
$699,975
$699,717
$699,000
$78,857
$2,977,549
the Board of Directors2018$820,308 $— $1,749,999 $1,236,000 $182,507 $3,988,814 
Roger L. Rawlins2018$922,846
$167,000
$4,999,999
$
$2,172,656
$11,413
$8,273,914
Roger L. Rawlins2020$1,008,846 $— $9,695,004 $1,366,123 $11,730 $12,081,703 
Chief Executive Officer2017$917,308
$
$1,500,032
$1,500,347
$936,000
$11,130
$4,864,817
Chief Executive Officer2019$1,075,000 $— $5,999,932 $201,563 $11,985 $7,288,480 
2016$845,192
$
$
$
$786,375
$10,930
$1,642,497
Deborah L. Ferrée2018$1,025,385
$
$3,499,997
$
$2,414,063
$11,422
$6,950,867
Vice Chair and President2017$1,019,231
$
$1,399,967
$1,400,147
$1,040,000
$11,130
$4,870,475
2016$1,000,000
$
$1,399,950
$1,399,434
$873,750
$10,930
$4,684,064
Interim President, DSWInterim President, DSW2018$922,846 $167,000 $4,999,999 $2,172,656 $11,413 $8,273,914 
Jared A. Poff2018$431,154
$
$437,434
$
$433,774
$11,489
$1,313,851
Jared A. Poff2020$492,692 $— $1,334,655 $320,245 $11,924 $2,159,516 
Executive Vice President,2017$407,692
$
$149,973
$150,018
$166,400
$11,064
$885,147
Executive Vice President,2019$525,000 $— $749,909 $47,250 $11,335 $1,333,494 
Chief Financial Officer2016$365,385
$
$164,980
$64,978
$113,184
$10,842
$719,369
Chief Financial Officer2018$431,154 $— $437,434 $433,774 $11,489 $1,313,851 
Deborah L. FerréeDeborah L. Ferrée2020$966,615 $— $4,052,000 $1,308,937 $11,730 $6,339,282 
Vice Chair and PresidentVice Chair and President2019$1,030,000 $— $2,799,983 $193,125 $11,530 $4,034,638 
Interim President, Camuto GroupInterim President, Camuto Group2018$1,025,385 $— $3,499,997 $2,414,063 $11,422 $6,950,867 
William L. Jordan2018$709,077
$
$1,799,939
$
$810,000
$11,548
$3,330,564
William L. Jordan2020$750,769 $— $2,252,014 $609,990 $11,730 $3,624,503 
Executive Vice President,2017$661,115
$
$562,526
$462,568
$323,981
$11,130
$2,021,320
Executive Vice President,2019$800,000 $— $1,000,025 $90,000 $11,776 $1,901,801 
President of DSW Designer Shoe Warehouse2016$630,000
$
$370,035
$369,862
$264,222
$10,930
$1,645,049
Chief Growth OfficerChief Growth Officer2018$709,077 $— $1,799,939 $810,000 $11,548 $3,330,564 

(1)TheThis amount in the Bonus column consists of a cash bonusreflects base salary paid to the Named Executive Officereach NEO for performance in the relevant fiscal year. The base salary was reduced by 20% from March 29, 2020 through July 18, 2020. See page 38 of the CD&A section for additional information pertaining to this salary reduction.

(2)This column, as applicable, represents the grant date fair value of time-based Restricted Stock Units (RSU), Performance-Based Restricted Stock Units (PBRSU) and Performance Shares (PS) granted in each fiscal year in accordance with Financial Accounting Standards Board Accounting Standards Codifications Topic 718 (“ASC 718”). For RSUs, PBRSUs and PSs, fair value is determined by multiplyingThe amounts reflected are based upon the number of units granted by the closing price of Designer Brands Inc. Class A Common Stock on the date of grant. The amount in the “Stock Awards” column, for all Named Executive Officers, reflects the value of their 2018 Performance Share awards on the grant date based on 150% achievement of the Company’s performance goal in respect of fiscal 2018. The maximumaggregate grant date fair value each Named Executive Officer was awarded for their fiscal 2018 award was 150% or $1,050,000 for Mr. Schottenstein, $3,000,000 for Mr. Rawlins, $2,100,000 for Ms. Ferree, $262,500 for Mr. Poffof RSUs and $600,000 for Mr. Jordan.PSs, computed in accordance with SEC rules and FASB Topic 718, which awards were granted on March 24, 2020 and September 8, 2020 and do not necessarily correspond to the actual economic value that may be received by the NEOs. For additional information on the valuation assumptions, refer to noteNote 6 of Designer Brands Inc.’s financial statements in the Form 10-K for the year ended February 2, 2019,January 30, 2021, as filed with the SEC on March 26, 2019 (the22, 2021 (the “Form 10-K”). For 2020, total award value for each NEO included a one-time RSU retention award. The values of the one-time awards received by Mr. Schottenstein, Mr. Rawlins, Ms. Ferrée, Mr. Poff, and Mr. Jordan were $2,608,335, $4,695,000, $1,252,000, $834,665 and $1,252,000 respectively. Additional details regarding these one-time grants are included in the section entitled “Retention Grants” on page 43 .of the CD&A. See the Grants of Plan-Based Awards Table for additional information on equity awards made in fiscal 2018. The amounts reflected are the grant date fair value of RSUs, PBRSUs and PUs and do not necessarily correspond to the actual value that will be recognized by the Named Executive Officers upon vesting.2020.

(3)This column, as applicable, represents the grant date fair value of Nonqualified Stock Options (NQSO) granted in each fiscal year in accordance with ASC 718. No NQSOs were awarded in fiscal 2018. Designer Brands Inc. used the multi-point Black-Scholes pricing model to value stock-based compensation expense for Option awards granted prior to fiscal 2018. For additional information on the valuation assumptions, refer to note 6 of Designer Brands Inc.’s financial statements in the Form 10-K. See the Grants of Plan-Based Awards Table for information on NQSOs granted in fiscal 2018. The amounts reflected are the grant date fair value of the NQSOs and do not necessarily correspond to the actual value that will be recognized by the Named Executive Officers upon exercise.
(4)This column represents the dollar amount awarded to each applicable Named Executive OfficerNEO pursuant to our ICP for fiscal 2018, 20172020, 2019 and 2016.2018. The incentive amount awarded for fiscal 20182020 reflects a 187.5% payout.203.3% payout, based on a six-month performance period and six months of earnings under the Revised 2020 ICP. See the Compensation Discussion and Analysis sectionpage 39 of the CD&A and Grants of Plan-Based Awards table for additional information on the Revised 2020 ICP.


(5)(4)The following table sets forth detail about the amounts reported for fiscal 20182020 in the “All Other Compensation” column of the Summary Compensation Table above.


47


NamePerquisite
401(k) Matching
Contributions
Life Insurance
Premium
TotalName
Security (a)
401(k) Matching
Contributions (b)
Life Insurance
Premium
Total
Jay L. Schottenstein (a)
$182,177
$
$330
$182,507
Jay L. Schottenstein (c)
Jay L. Schottenstein (c)
$174,290 $— $330 $174,620 
Roger L. Rawlins$
$11,083
$330
$11,413
Roger L. Rawlins$— $11,400 $330 $11,730 
Jared A. PoffJared A. Poff$— $11,594 $330 $11,924 
Deborah L. Ferrée$
$11,092
$330
$11,422
Deborah L. Ferrée$— $11,400 $330 $11,730 
Jared A. Poff$
$11,203
$285
$11,489
William L. Jordan$
$11,218
$330
$11,548
William L. Jordan$— $11,400 $330 $11,730 

(a) The perquisite amount for Mr. Schottensteina.Amount represents the aggregate incremental cost to the Company of security arrangements in addition to those provided during working days and for business travel. We believe that all Company-incurred security costs are reasonable and necessary and for the Company’s benefit.
b.Amounts represent the 401(k) company match contributions made during the fiscal year ended January 30, 2021. All contribution, including those for Mr. Poff, were less than or equal to the Internal Revenue Code’s maximum contribution limit for the calendar year ended December 31, 2020.
c.Mr. Schottenstein is not a participant in the Designer Brands Inc. 401(k) Plan.

FISCAL YEAR 20182020 GRANTS OF PLAN-BASED AWARDS
 Grant Date
Estimated Possible Payouts Under
Non-Equity Incentive Plan Awards
(1)
All Other Stock Awards: Number of Shares of Stock or Units (2)
Grant Date Fair Value of Stock and Option Awards (3)
ThresholdTargetMaximum
Jay L. Schottenstein2/2/2020$562,500 $1,125,000 $2,250,000 
8/2/2020$281,250 $562,500 $1,181,250 
3/24/2020293,685$1,999,995 
9/8/2020416,667$2,608,335 
Roger L. Rawlins2/2/2020$671,875 $1,343,750 $2,687,500 
8/2/2020$335,938 $671,875 $1,410,938 
3/24/2020734,215$5,000,004 
9/8/2020750,000$4,695,000 
Jared A. Poff2/2/2020$157,500 $315,000 $630,000 
8/2/2020$78,750 $157,500 $330,750 
3/24/202073,420$499,990 
9/8/2020133,333$834,665 
Deborah L. Ferrée2/2/2020$643,750 $1,287,500 $2,575,000 
8/2/2020$321,875 $643,750 $1,351,875 
3/24/2020411,160$2,800,000 
9/8/2020200,000$1,252,000 
William L. Jordan2/2/2020$300,000 $600,000 $1,200,000 
8/2/2020$150,000 $300,000 $630,000 
3/24/2020146,845$1,000,014 
9/8/2020200,000$1,252,000 

(1)These columns represent possible payouts for fiscal 2020 under our ICP. The plan dated February 2, 2020 was for the Original 2020 ICP that ultimately was cancelled with no payouts. On August 2, 2020, the Revised 2020 ICP was implemented. See the CD&A for a discussion of the performance-based criteria applicable for these awards and the Summary Compensation table for the actual amounts paid for fiscal 2020.
(2)Detailed in this column is the number of shares underlying the time-based RSUs granted on the dates indicated in the “Grant Date” column, excluding dividend equivalent units. Units will be credited with the same dividend that would be issued if the unit was a Designer Brands Inc. Class A Common Share. The amounts associated with the dividend equivalent units will not be distributed unless and until the stock unit award is settled. Time-based stock units generally vest 100% on the third anniversary of the grant Date.
48


  
Estimated Possible Payouts Under
Non-Equity Incentive Plan Awards
(1)
Estimated Future Payouts Under Equity Incentive Plan Awards (#) (2)
All Other Stock Awards: Number of Shares of Stock or Units (3)
All Other Option
Awards: Number of
Securities
Underlying Options
(4)
Exercise or Base Price of Option Awards ($/Sh)
Grant Date Fair Value of Stock and Option Awards (5)
 Grant DateThresholdTargetMaximumThresholdTargetMaximum
Jay L. Schottenstein3/20/2018$64,375
$1,030,000
$1,236,000
16,06332,12548,19032,125-$1,749,999
Roger L. Rawlins3/20/2018$72,422
$1,158,750
$2,317,500
45,89391,785137,68091,785-$4,999,999
Deborah L. Ferrée3/20/2018$80,469
$1,287,500
$2,575,000
32,12564,25096,37564,250-$3,499,997
Jared A. Poff3/20/2018$14,459
$231,346
$462,692
4,0158,03012,0458,030-$437,434
William L. Jordan3/20/2018$27,000
$432,000
$864,000
9,17818,35527,53518,355-$1,799,939
3/22/2018N/A37,420-

(1)These columns represent possible payouts for fiscal 2018 under our ICP. See the Compensation Discussion and Analysis for a discussion of the performance-based criteria applicable for these awards and the Summary Compensation table for the actual amounts paid for fiscal 2018.

(2)These columns represent Performance Share grants and reflect the range of shares that may be potentially earned based on the Company’s achievement of the performance goals established for fiscal 2018. The threshold represents the minimum number of units that could be awarded if the performance goal is achieved at the threshold level. The target represents the number of units that could be awarded upon 100% achievement of the performance goal and the maximum represents the maximum number of units that could be awarded if the performance goal is achieved at the maximum level. Fiscal 2018 performance was attained at the maximum level. Performance Shares generally vest 100% on the third anniversary of the Grant Date subject to the Company’s achievement of the performance goal. Detailed in this column is the number of shares underlying the performance shares granted on the dates indicated in the “Grant Date” column. Units will be “credited” with the same dividend that would be issued if the unit was a Designer Brands Inc. Class A Common Share. The dividend equivalents are subject to the same performance restrictions as the underlying award. The amounts associated with the dividend equivalent units will not be distributed unless and until the stock unit award is settled.



(3)Detailed in this column is the number of shares underlying the time-based restricted stock units granted on the dates indicated in the “Grant Date” column. Units will be “credited” with the same dividend that would be issued if the unit was a Designer Brands Inc. Class A Common Share. The amounts associated with the dividend equivalent units will not be distributed unless and until the stock unit award is settled. Time-based stock units generally vest 100% on the third anniversary of the Grant Date.

(4)Designer Brands Inc. did not award Stock Options in fiscal 2018.

(5)Amounts reported in the “Grant Date Fair Value of Stock Options and Awards” column represent the aggregate grant date fair value of equity awards granted during fiscal 2018. For additional information on the valuation assumptions, refer to note 6 of Designer Brands Inc.’s financial statements in the Form 10-K.























(3)Amounts reported in the “Grant Date Fair Value of Stock Options and Awards” column represent the grant date fair value of equity awards granted during fiscal 2020. For additional information on the valuation assumptions, refer to Note 6 of Designer Brands Inc.’s financial statements in the Form 10-K.
OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END 20182020

The following table provides information regarding outstanding equity awards held as of February 2, 2019January 30, 2021 by each of the Named Executive Officers.NEOs.
 Option AwardsStock Awards
NameNumber of
Securities
Underlying
Unexercised Options
Exercisable
Number of
Securities
Underlying
Unexercised Options
Unexercisable
Equity Incentive
Plan Awards: Number
of Securities
Underlying
Unexercised
Unearned Options
Option Exercise
Price
Option Expiration DateNumber of Shares or Units of Stock That Have Not Vested
Market Value of
Shares or Units of
Stock That Have Not
Vested (1)
Jay L. Schottenstein48,608N/A$17.43 3/22/2021881,773(5)$10,801,719 
49,446N/A$26.66 3/27/2022
43,470N/A$31.68 3/26/2023
38,270N/A$35.55 3/25/2024
95,690N/A$37.50 3/24/2025
63,105N/A$23.21 12/15/2025
85,07221,268(2)N/A$27.00 3/22/2026
107,98271,988(4)N/A$19.02 3/21/2027
N/A
Roger L. Rawlins6,209N/A$17.43 3/22/20211,982,981(6)$24,291,517 
 8,756N/A$26.66 3/27/2022
 13,580N/A$31.68 3/26/2023
14,350N/A$35.55 3/25/2024
 25,900N/A$31.26 10/28/2024
42,380N/A$37.50 3/24/2025
118,320N/A$23.21 12/15/2025
174,459116,306(3)N/A$21.16 1/31/2027
Jared A. Poff8,545N/A$37.50 3/24/2025259,153(7)$3,174,624 
10,845N/A$23.21 12/15/2025
 7,9001,975(2)N/A$27.00 3/22/2026
23,13915,426(4)N/A$19.02 3/21/2027
Deborah L. Ferrée94,206N/A$17.43 3/22/2021904,932(8)$11,085,417 
 95,804N/A$26.66 3/27/2022
 66,648N/A$31.68 3/26/2023
79,725N/A$35.55 3/25/2024
 191,385N/A$37.50 3/24/2025
 170,14442,536(2)N/A$27.00 3/22/2026
215,961143,974(4)N/A$19.02 3/21/2027
William L. Jordan21,938N/A$17.43 3/22/2021480,731(9)$5,888,955 
19,984N/A$26.66 3/27/2022
18,110N/A$31.68 3/26/2023
18,335N/A$35.55 3/25/2024
25,900N/A$31.26 10/28/2024
50,580N/A$37.50 3/24/2025
19,720N/A$23.21 12/15/2025
44,96811,242(2)N/A$27.00 3/22/2026
14,540N/A$21.16 1/31/2027
59,77539,850(4)N/A$19.02 3/21/2027

(1)Represents the closing share price of Designer Brands Inc. Class A Common Shares on the last day of the fiscal year ($12.25) multiplied by the number of shares not yet vested or earned.
(2)The remaining options will vest on March 22, 2021.
(3)The remaining options vested or will vest on January 31, 2021 and 2022.
49


 Option AwardsStock Awards
Name
Number of
Securities
Underlying
Unexercised Options
Exercisable
Number of
Securities
Underlying
Unexercised Options
Unexercisable
Equity Incentive
Plan Awards: Number
of Securities
Underlying
Unexercised
Unearned Options
Option Exercise
Price
Option Expiration DateNumber of Shares or Units of Stock That Have Not Vested
Market Value of
Shares or Units of
Stock That Have Not
Vested (1)
Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested 
Equity Incentive Plan Awards: Value of Unearned Shares, Units or Other Rights That Have Not Vested ($) (1)
Jay L. Schottenstein N/A$6.01
4/3/2018151,794(9)$4,063,525
   
 85,416 N/A$12.38
3/24/2020
 48,608 N/A$17.43
3/22/2021
 49,446 N/A$26.66
3/27/2022
 43,470 N/A$31.68
3/26/2023
 30,6167,654(2)N/A$35.55
3/25/2024
 57,41438,276(3)N/A$37.50
3/24/2025
 63,105 N/A$23.21
12/15/2025
 42,53663,804(5)N/A$27.00
3/22/2026
 35,994143,976(8)N/A$19.02
3/21/2027
Roger Rawlins3,786 N/A$4.65
4/1/2019307,220(10)$8,224,279
   
 9,464 N/A$12.34
3/23/2020
 10,322 N/A$17.43
3/22/2021
 12,856 N/A$26.66
3/27/2022
 13,580 N/A$31.68
3/26/2023
 11,4802,870(2)N/A$35.55
3/25/2024
 25,900 N/A$31.26
10/28/2024
 25,42816,952(3)N/A$37.50
3/24/2025
 70,99247,328(4)N/A$23.21
12/15/2025
 116,306174,459(6)N/A$21.16
1/31/2027
Deborah L. Ferrée139,806 N/A$12.38
3/24/2020292,438(11)$7,828,565
   
 94,206 N/A$17.43
3/22/2021
 95,804 N/A$26.66
3/27/2022
 66,648 N/A$31.68
3/26/2023
 63,78015,945(2)N/A$35.55
3/25/2024
 114,83176,554(3)N/A$37.50
3/24/2025
 85,072127,608(5)N/A$27.00
3/22/2026
 71,987287,948(8)N/A$19.02
3/21/2027
Jared A. Poff5,1273,418(3)N/A$37.50
3/24/202531,977(12)$856,024
   
 10,845 N/A$23.21
12/15/2025
 3,9505,925(5)N/A$27.00
3/22/2026
 7,71330,852(8)N/A$19.02
3/21/2027
William L. Jordan21,938 N/A$17.43
3/22/2021128,128(13)$3,429,987
   
 19,984 N/A$26.66
3/27/2022
 18,110 N/A$31.68
3/26/2023
 14,6683,667(2)N/A$35.55
3/25/2024
 25,900 N/A$31.26
10/28/2024
 30,34820,232(3)N/A$37.50
3/24/2025
 19,720 N/A$23.21
12/15/2025
 22,48433,726(5)N/A$27.00
3/22/2026
 7,2707,270(7)N/A$21.16
1/31/2027
 19,92579,700(8)N/A$19.02
3/21/2027
(4)The remaining options will vest ratably on March 21, 2021 and 2022.

(5)PS awards vest on March 20, 2021 (53,792), and March 26, 2022 (27,433). RSUs vest on March 20, 2021 (35,860), March 26, 2022 (48,987), March 24, 2023 (299,034), September 8, 2021 (104,166), September 8, 2022 (104,167) and September 8, 2023 (208,334).

(6)PS awards vest on March 20, 2021 (153,684) and March 26, 2022 (82,295). RSUs vest on March 20, 2021 (102,456), March 26, 2022 (146,957), March 24, 2023 (747,589), September 8, 2021 (187,500), September 8, 2022 (187,500) and September 8, 2023 (375,000).

(7)PS awards vest on March 20, 2021 (13,446) and March 26, 2022 (10,286). RSUs vest on March 20, 2021 (8,964), March 26, 2022 (18,367), March 24, 2023 (74,757), September 8, 2021 (33,333), September 8, 2022 (33,333) and September 8, 2023 (66,667).

(8)PS awards vest on March 20, 2021 (107,579) and March 26, 2022 (38,404). RSUs vest on March 20, 2021 (71,720), March 26, 2022 (68,580), March 24, 2023 (418,649), September 8, 2021 (50,000), September 8, 2022 (50,000) and September 8, 2023 (100,000).

(9)PS awards vest on March 20, 2021 (30,738) and March 26, 2022 (13,717). RSUs vest on March 20, 2021 (20,491), March 22, 2021 (41,770), March 26, 2022 (24,495), March 24, 2023 (149,520), September 8, 2021 (50,000), September 8, 2022 (50,000) and September 8, 2023 (100,000).

(1)Represents the closing share price of Designer Brands Inc. Class A Common Shares on the last day of the fiscal year ($26.77) multiplied by the number of shares not yet vested or earned.

(2)The remaining options vest on March 25, 2019.

(3)The remaining options vest ratably on March 24, 2019 and 2020.

(4)The remaining options vest ratably on December 15, 2019 and 2020.

(5)The remaining options vest ratably on March 22, 2019, 2020 and 2021.

(6)The remaining options vest ratably on January 31, 2020, 2021 and 2022

(7)The remaining options vest 50% on January 31, 2020

(8)The remaining options vest ratably on March 21, 2019, 2020, 2021 and 2022

(9)Performance-based restricted stock units vest March 22, 2019 (29,008), and March 21, 2020 (39,371), Performance Shares on March 20, 2021 (50,049) and Restricted Stock Units vest on March 20, 2021 (33,366).

(10)Performance shares vest on January 31, 2020 (68,895), March 20, 2021 (142,995) and Restricted Stock Units vest on March 20, 2021 (95,330).

(11)Performance-based restricted stock units vest March 22, 2019 (53,290) and March 21, 2020 (72,320). Performance shares vest on March 20, 2021 (100,097) and Restricted Stock Units vest on March 20, 2021 (66,731).

(12)Restricted stock units vest on March 22, 2019 (2,692), March 21, 2020 (8,435), and March 20, 2021 (8,340). Performance shares vest on March 20, 2021 (12,510).

(13)Performance-based stock units vest on March 22, 2019 (15,336), January 31, 2020 (4,468) and March 21, 2020 (21,796). Performance shares vest on March 20, 2021 (28,598). Restricted Stock Units vest on March 20, 2021 (19,065) and March 22, 2021 (38,865).


FISCAL YEAR 20182020 OPTION EXERCISES AND STOCK VESTED
The following table provides information regarding the exercise of stock options and vesting of restricted stock units and performance-based stock units during the year ended February 2, 2019January 30, 2021 for the Named Executive Officers.NEOs.
 Stock Awards
Name
Number of Shares
Acquired on Vesting (1)
Value Realized
on Vesting (2)
Jay L. Schottenstein41,558$230,231 
Roger L. Rawlins$— 
Jared A. Poff8,904$49,328 
Deborah L. Ferrée76,337$422,907 
William L. Jordan23,006$127,453 
(1) Reflects vesting of performance-based RSU awards upon completion of the three-year period. Amounts represent the number of shares and related value for stock awards that vested on applicable vesting dates, prior to the withholding of shares to satisfy taxes, and inclusive of dividend equivalent units that accrued during the performance period.
(2) The amounts shown in the Value Realized on Vesting column are calculated based on $5.54, the closing market price of DBI stock on March 20, 2020, the trading day before the date that the awards vested.
(3) Mr. Rawlins did not receive performance-based RSUs in fiscal 2017.
50


 Option AwardsStock Awards
Name
Number of Shares
Acquired on Exercise
Value Realized
On Exercise
Number of Shares
Acquired on Vesting
Value Realized
on Vesting
Jay L. Schottenstein40,176$654,467
22,153$495,006
Roger L. Rawlins$
41,635$961,364
Deborah L. Ferrée (1)
$
35,912$838,529
Jared A. Poff$
5,323$125,904
William L. Jordan66,778$883,533
13,935$314,191
(1)10,956 of the shares reflected were accelerated to cover taxes due as a result of these awards no longer being subject to forfeiture based on the Retirement Eligibility provision within the equity plan. The remaining shares related to these awards will vest according to Footnote 11 on the Outstanding Equity Awards at Fiscal Year-End 2018 table.




FISCAL YEAR 20182020 NONQUALIFIED DEFERRED COMPENSATION
NamePlan
Executive Contributions in Last FY ($)(1)
Designer Brands Inc. Contributions in Last FY ($)
Aggregate Earnings in Last FY ($)(2)
Aggregate Withdrawals/ Distributions ($)Aggregate Balance at Last FYE ($)
Jay L. SchottensteinDesigner Brands Inc. Nonqualified Deferred Compensation Plan$— $— $— $— $— 
Roger L. RawlinsDesigner Brands Inc. Nonqualified Deferred Compensation Plan$— $— $16,812 $— $104,890 
Jared A. PoffDesigner Brands Inc. Nonqualified Deferred Compensation Plan$59,947 $— $(52,567)$— $282,855 
Deborah L. FerréeDesigner Brands Inc. Nonqualified Deferred Compensation Plan$— $— $— $— $— 
William L. JordanDesigner Brands Inc. Nonqualified Deferred Compensation Plan$— $— $— $— $— 

NamePlan
Executive Contributions in Last FY ($)(1)
Designer Brands Inc. Contributions in Last FY ($)
Aggregate Earnings in Last FY ($)(2)
Aggregate Withdrawals/ Distributions ($)Aggregate Balance at Last FYE ($)
Jay L. SchottensteinDesigner Brands Inc. Nonqualified Deferred Compensation Plan$
$
$
$
$
Roger L. RawlinsDesigner Brands Inc. Nonqualified Deferred Compensation Plan$
$
$(2,540)$
$75,718
Deborah L. FerréeDesigner Brands Inc. Nonqualified Deferred Compensation Plan$
$
$
$
$
Jared A. PoffDesigner Brands Inc. Nonqualified Deferred Compensation Plan$71,360
$
$(1,591)$
$126,989
William L. JordanDesigner Brands Inc. Nonqualified Deferred Compensation Plan$
$
$
$
$

(1)(1)Amounts eligible to be deferred into the Nonqualified Deferred Compensation Plan are described in more detail in the Compensation Discussion and Analysis on page 30. Mr. Rawlins did not participate in the Nonqualified Deferred Compensation Plan in fiscal 2018, but does have an account balance from previous participation. The balance listed is attributable to contributions and earnings made in 2010 when Mr. Rawlins was not a Named Executive Officer. Mr. Poff was an active participant in the plan for fiscal 2018.

(2)Aggregate earnings in the last fiscal year are not reflected in the fiscal 2018 Summary Compensation Table because the earnings were neither preferential nor above-market.

See the discussion above in the section on the Nonqualified Deferred Compensation Plan are described in more detail in the CD&A on page 44. Mr. Rawlins did not participate in the Nonqualified Deferred Compensation Plan in fiscal 2020, but does have an account balance from previous participation. The balance listed is attributable to contributions and earnings made in 2010 when Mr. Rawlins was not an NEO. Mr. Poff was an active participant in the plan for fiscal 2020. Contributions reflected in these columns were reported as compensation in the Summary Compensation Table for each year in which the respective executive was an NEO.
(2)Aggregate earnings in the last fiscal year are not reflected in the fiscal 2020 Summary Compensation Table because the earnings were neither preferential nor above-market.
(3)See the section entitled “Nonqualified Deferred Compensation Plan” on page 44 of the CD&A for a further description of the applicable plan.

Potential Payments Upon Termination and Change in Control

Mr. Rawlins, Ms. Ferrée, Mr. Poff, and Mr. Jordan have employment agreements with Designer Brands Inc. that provide for payments and benefits following termination of their employment without “cause.” The agreement with Ms. Ferrée also includes payments and benefits if she terminates employment for “good reason.” Additionally, our 2005 Designer Brands Inc. Equity Plan applicable to grants made before June 29, 2015 provides for acceleration of the vesting of outstanding equity awards upon a change in control for all Company associates, including the Named Executive Officers, and our 2014 Designer Brands Inc. Equity Plan applicable to grants made on or after June 29, 2015 provides for accelerated vesting upon certain qualifying employment terminations following a change in control. Mr. Jay Schottenstein does not have an employment agreement with Designer Brands Inc. Pursuant to the 2014 Designer Brands Inc. Equity Plan and any applicable award agreement, if within two (2) years of a change in control, a participant experiences an involuntary termination initiated by the Company for reasons other than Cause, or a Termination for Good Reason (as each of those terms is defined for purposes of the plan), each Named Executive Officer is entitled to receive accelerated vesting with respect to all equity awards that are not vested as of the date of termination.

Employment Agreements with Mr. Rawlins, Ms. Ferrée, Mr. Poff and Mr. Jordan

Generally, pursuant to the Named Executive Officers’ employment agreements, if Designer Brands Inc. involuntarily terminates the officer’s employment without “cause,” and in the case for Ms. Ferrée, if she terminates her employment for “good reason,” each is entitled to receive the following:

(i) salary continuation for a 12-month period based on the executive’s salary as of the date of termination;
(ii) a pro-rata share of any annual cash incentive bonus paid for performance in the fiscal year in which the termination occurs;


(iii) one year of accelerated vesting with respect to outstanding stock options and performance and time-based restricted stock units and performance shares; and
(iv) reimbursement for the cost of maintaining continuing health coverage under COBRA for a period of no more than 12 months following the date of termination (18 months in the case of Ms. Ferrée and Mr. Rawlins), less the amount the executive is expected to pay as a regular employee premium for such coverage.

Also, pursuant to each officer’s employment agreement, if employment terminates as a result of death or disability, the executive is entitled to receive a pro-rata share of any annual cash incentive bonus paid for performance in the fiscal year in which the termination occurs.

Each executive’s employment agreement also contains confidentiality and non-disparagement provisions effective through the term of the agreement, a non-competition provision effective through the longer of one year following termination of employment or the period of any salary continuation, and a non-solicitation provision effective through two years following termination of employment or the period of any salary continuation. Under these employment agreements, an executive’s receipt of benefits is conditioned on their compliance with the above provisions. In addition, as a part of their employment agreements, executives grant the company a release of any claims the executive may have related to their employment.

For additional information about these employment agreements, see “Employment Agreements with Named Executive Officers” below.

Equity Plan

Currently, Designer Brands Inc. has two equity incentive plans in place under which awards are outstanding. The 2005 Designer Brands Inc. Equity Incentive Plan and the Designer Brands Inc. 2014 Long Term Incentive Plan as amended. Pursuant to our 2005 Designer Brands Inc. Equity Plan and any applicable award agreement and applicable award agreements executed in accordance with the Designer Brands Inc. 2014 Long Term Incentive Plan as amended, prior to January 1, 2018, termination by reason of death, disability or retirement (defined as termination after reaching age 65 and completing at least five years of employment) entitles each Named Executive Officer to receive accelerated vesting with respect to all equity awards that are not vested as of the date of termination. The Designer Brands Inc. 2014 Long Term Incentive Plan was amended for awards granted on or after January 1, 2018 to eliminate the automatic right to full vesting of awards upon a participant’s retirement and instead provide for such an acceleration of vesting at retirement only if the Compensation Committee of the Company’s Board of Directors approves such terms in an individual award agreement.


Potential Termination and Change In Control Payments

The estimated value of the benefits described above are presented in the following table and are calculated as if the respective termination or change in control event occurred on February 2, 2019 and our stock price was $26.77, the closing market price of our Class A Common Shares on February 1, 2019, the last trading day of fiscal 2018, in case of termination and, as applicable, $27.25 in the case of change in control based on the calculation methodology specified in our 2005 Designer Brands Inc. Equity Plan. The salary continuation amounts below are based on each Named Executive Officer’s salary as of the end of fiscal 2018. The actual amounts to be paid will only be determinable at the time of actual payment.













FISCAL 2018 POTENTIAL TERMINATION AND CHANGE IN CONTROL PAYMENTS
Named Executive Officer
Involuntary
Termination Without
Cause or Voluntary
Termination for Good
Reason (1)
Involuntary
Termination
Because of Death
Disability or Retirement (2)
Voluntary
Termination
Because of
Retirement (2)
Change in
Control (3)
Jay L. Schottenstein    
Salary Continuation$
$
$
$
Benefits Continuation$
$
$
$
Accelerated Vesting of Equity$
$5,178,339
$2,946,320
$5,178,339
Total$
$5,178,339
$2,946,320
$5,178,339
Roger L. Rawlins    
Salary Continuation (4)
$927,000
$
$
$
Benefits Continuation (5)
$11,719
$
$
$
Accelerated Vesting of Equity$2,254,801
$9,371,482
$2,991,522
$9,371,482
Total$3,193,520
$9,371,482
$2,991,522
$9,371,482
Deborah L. Ferrée    
Salary Continuation (4)
$1,030,000
$
$
$
Benefits Continuation (5)
$5,546
$
$
$
Accelerated Vesting of Equity$1,984,473
$10,060,162
$5,594,177
$10,060,162
Total$3,020,018
$10,060,162
$5,594,177
$10,060,162
Jared A. Poff    
Salary Continuation (4)
$475,000
$
$
$
Benefits Continuation (5)
$11,719
$
$
$
Accelerated Vesting of Equity$131,841
$1,095,127
$536,973
$1,095,127
Total$618,560
$1,095,127
$536,973
$1,095,127
William L. Jordan    
Salary Continuation (4)
$720,000
$
$
$
Benefits Continuation (5)
$
$
$
$
Accelerated Vesting of Equity$725,357
$4,088,446
$1,772,092
$4,088,446
Total$1,445,357
$4,088,446
$1,772,092
$4,088,446


(1) The amount reported for “Accelerated Vesting of Equity” reflects the intrinsic value of unvested stock options, restricted stock units and performance-based restricted stock units that otherwise would have vested during the one year following the Named Executive Officer’s date of termination.
(2) The amount reported for “Accelerated Vesting of Equity” reflects the intrinsic value of unvested stock options, restricted stock units, performance-based restricted stock units and performance shares that would vest immediately upon the Named Executive Officer’s date of death, disability or retirement. The Designer Brands Inc. 2014 Long Term Incentive Plan was amended for awards granted on or after January 1, 2018, to eliminate the automatic right to full vesting of awards upon a participant’s retirement, therefore these awards are not included in the calculation.
(3) The amount reported for “Accelerated Vesting of Equity” reflects the intrinsic value of all unvested stock options, restricted stock units and performance-based restricted stock units that would vest immediately upon the change in control date based on the change in control price, which is represented by the highest closing stock price within 30 days of the fiscal year end for awards granted under the 2005 Equity Incentive Plan. For all other awards the amount represents the value of the unvested awards using the closing stock price on the last day of the fiscal year.


(4) The amount reported reflects the continued payment of base salary for a period of 12 months at the rate in effect on the Named Executive Officer’s date of termination.
(5) The amount reported reflects the cost of maintaining health care coverage for a period of 12 months (18 months for Ms. Ferrée) at the coverage level in effect as of the Named Executive Officer’s date of termination. The cost of maintaining health care coverage is calculated as the difference between (i) the Company’s cost of providing the benefits and (ii) the amount the Named Executive Officer paid for such benefits as of the Named Executive Officer’s date of termination.

Employment Agreements with Named Executive Officers

Mr. Schottenstein
WeRawlins, Mr. Poff, Ms. Ferrée, and Mr. Jordan have employment agreements with the Company that provide for payments and benefits following termination of their employment without “cause.” The agreement with Ms. Ferrée also includes payments and benefits if she terminates employment for “good reason.” Mr. Jay Schottenstein does not entered intohave an employment agreement with us.
Generally, pursuant to the NEOs employment agreements (other than Mr. Schottenstein, our Executive Chairmanwho does not have an employment agreement), if the Company involuntarily terminates the officer’s employment without “cause,” and in the case for Ms. Ferrée, if she terminates her employment for “good reason,” each NEO (other than Mr. Schottenstein) is entitled to receive the following:
(i) salary continuation for a 12-month period (18 months in the case of Mr. Rawlins) based on the executive’s salary as of the Board.date of termination;
(ii) a pro-rata share of any annual cash incentive bonus (or, in the case of Mr. SchottensteinRawlins, 1.5 times his annual cash incentive bonus) paid for performance in the fiscal year in which the termination occurs;
(iii) one year (18 months in the case of Mr. Rawlins) of accelerated vesting with respect to outstanding stock options, time-based restricted stock units and performance shares; and
(iv) reimbursement for the cost of maintaining continuing health coverage under COBRA for a period of no more than 12 months following the date of termination (18 months in the case of Ms. Ferrée and Mr. Rawlins), less the amount the executive is expected to pay as a regular employee premium for such coverage.
Also, pursuant to the 2005 Cash Incentive Compensation Plan (ICP), if employment terminates as a result of death or disability, the executive is entitled to receive a pro-rata share of any annual cash incentive bonus paid for performance in
51


the fiscal year in which the termination occurs, but only if the performance criteria applicable to that performance period are met at the end of that performance period.
Each executive’s employment agreement also contains confidentiality and non-disparagement provisions effective through the term of their agreement, a non-competition provision effective through the longer of one year following termination of employment or the period of any salary continuation (or, in the case of Mr. Rawlins, 18 months), and a non-solicitation provision effective through the longer of two years following termination of employment or the period of any salary continuation. Under these employment agreements, an executive’s receipt of benefits is conditioned on their compliance with the above provisions. In addition, as a part of their employment agreements, executives are required to execute a release of any claims against the company the executive may have related to their employment.
Equity Plans
Currently, the Company has two equity incentive plans in place under which awards are outstanding: the 2005 Designer Brands Inc. Equity Plan (the “2005 Equity Plan”) and the Designer Brands Inc. 2014 Long-term Incentive Plan (as Amended and Restated) (the “Amended Plan”), which was appointedapproved by shareholders at the 2020 Annual Meeting of the Shareholders. Pursuant to this positionour 2005 Designer Brands Inc. Equity Plan and any applicable award agreement and applicable award agreements executed in March 2005. Mr. Schottenstein remainsaccordance with the Amended Plan, prior to January 1, 2018, termination by reason of death, disability or retirement (defined as termination after reaching age 65 and completing at least five years of employment) entitles each NEO to receive accelerated vesting with respect to all equity awards that are not vested as of the date of termination. For awards granted on or after January 1, 2018 there is no automatic right to full vesting of awards upon a participant’s retirement under the Amended Plan.
The Amended Plan provides for accelerated vesting of equity awards granted thereunder upon certain qualifying employment terminations following a change in control.
In the event of a change in control (defined in the Amended Plan) and to the extent that outstanding awards are not assumed by a successor entity or replaced with a replacement award: (i) all options and SARs will immediately vest and become exercisable; (ii) the restrictions on all shares of restricted stock will lapse and all RSUs will vest immediately; and (iii) all performance awards will immediately vest and be considered earned and paid in full “at target” as if the applicable performance goal had been achieved.
Additionally, the Compensation Committee may provide in the applicable award agreement, that if, within two years of a change in control, a plan participant is involuntarily terminated by the Company for reasons other than cause, or good reason then (i), (ii), and (iii) shall occur. The Compensation Committee, as constituted before a change in control, may also provide for the cancellation of an award for an amount of cash equal to the difference between the exercise price and the then fair market value of the shares of Class A common stock had such award been currently exercisable, make any adjustment deemed appropriate to reflect the change in control, or cause an outstanding award to be assumed by the successor entity after the change in control.
Quantitative Information Upon a Change in Control
The estimated value of the benefits described above are presented in the following table and are calculated as if the respective termination or change in control event occurred on January 30, 2021 and our stock price was $12.25, the closing market price of our Class A Common Shares on January 29, 2021, the last trading day of fiscal 2020 in case of termination and, as applicable, $12.25 in the case of change in control based on the calculation methodology specified in our ICP with2005 Equity Plan. The salary continuation amounts below are based on each NEO’s salary as of the end of fiscal 2020. The actual amounts to be paid will only be determinable at the time of actual payment.


52


FISCAL 2020 POTENTIAL TERMINATION AND CHANGE IN CONTROL PAYMENTS
Named Executive Officer
Involuntary
Termination Without
Cause or Voluntary
Termination for Good
Reason (1)
Involuntary
Termination
Because of Death or
Disability (2)
Voluntary
Termination
Because of
Retirement (3)
Change in
Control (4)
Jay L. Schottenstein
Salary Continuation$— $— $— $— 
Cash Incentive (6)
$562,500 
Benefits Continuation$— $— $— $— 
Accelerated Vesting of Equity$— $2,914,358 $591,786 $2,914,358 
Total$— $2,914,358 $591,786 $2,914,358 
Roger L. Rawlins
Salary Continuation (5)
$1,612,500 $— $— $— 
Cash Incentive (6)
$1,007,813 $671,875 
Benefits Continuation (7)
$19,388 $— $— $— 
Accelerated Vesting of Equity$— $6,788,322 $— $6,788,322 
Total$2,639,701 $7,460,197 $— $6,788,322 
Jared A. Poff
Salary Continuation (5)
$525,000 $— $— $— 
Cash Incentive (6)
$157,500 $157,500 
Benefits Continuation (7)
$12,925 $— $— $— 
Accelerated Vesting of Equity$126,793 $840,915 $126,793 $840,915 
Total$822,218 $998,415 $126,793 $840,915 
Deborah L. Ferrée
Salary Continuation (5)
$1,030,000 $— $— $— 
Cash Incentive (6)
$643,750 $643,750 
Benefits Continuation (7)
$6,162 $— $— $— 
Accelerated Vesting of Equity$1,087,039 $5,090,772 $1,087,039 $5,090,772 
Total$2,766,951 $5,734,522 $1,087,039 $5,090,772 
William L. Jordan
Salary Continuation (5)
$800,000 $— $— $— 
Cash Incentive (6)
$300,000 $300,000 
Benefits Continuation (7)
$— $— $— $— 
Accelerated Vesting of Equity$327,605 $2,162,629 $327,605 $2,162,629 
Total$1,427,605 $2,462,629 $327,605 $2,162,629 

(1) The amount reported for “Accelerated Vesting of Equity” reflects the intrinsic value of unvested stock options, restricted stock units and performance shares that otherwise would have vested during the one year following the NEO’s date of termination.
(2) The amount reported for “Accelerated Vesting of Equity” reflects the intrinsic value of unvested stock options, restricted stock units, and performance shares that would vest immediately upon the NEO’s date of death or disability. Accelerated vesting of equity due to retirement is reflected in a target bonus opportunityseparate column.
(3) The amount reported for “Accelerated Vesting of 125%Equity” reflects the intrinsic value of all unvested stock options, restricted stock units and performance shares that would vest immediately upon the NEO’s date of voluntary retirement under the terms of the applicable award agreement.
(4) The amount reported for “Accelerated Vesting of Equity” reflects the intrinsic value of all unvested stock options, restricted stock units and performance shares that would vest immediately upon the change in control date based on the change in control price, which is represented by the highest closing stock price within 30 days of the fiscal year end only
53


for awards granted under the 2005 Equity Plan. For all other awards, the amount represents the value of the unvested awards using the closing stock price on the last day of the fiscal year.
(5) The amount reported reflects the continued payment of base salary andfor a maximum annual bonus opportunityperiod of 150%12 months at the rate in effect on the NEO’s date of base salary. Astermination (or, in the case of February 2, 2019, Mr. Schottenstein’s base salary was $824,000.

Mr. Rawlins
We entered into a revised employment agreement with Mr. Rawlins, our Chief Executive Officer,18 months).
(6) The amount reported for “Involuntary Termination Without Cause” reflects the pro-rata share of each NEO’s cash incentive bonus at target (and in December 2015.the case of Mr. Rawlins, 1.5 times his cash incentive bonus at target). The agreement providesamount reported for an indefinite term, subject“Involuntary Termination Due to earlier termination pursuant to certain events (and potential payment amounts) summarizedDeath or Disability” reflects the pro-rata share of each NEO’s annual cash incentive bonus at target, and assumes the applicable performance criteria has been achieved as of the end of the performance period. The amounts shown represent awards under “Potential Payments upon Terminationthe Revised 2020 ICP; for additional information regarding the Revised 2020 ICP, see page 39 of the CD&A.
(7) The amount reported reflects the cost of maintaining health care coverage for a period of 12 months (or, in the case of Mr. Rawlins and Change in Control” above. As of February 2, 2019, Mr. Rawlins’ base salary was $927,000. Mr. Rawlins’ employment agreement does not contain a “Good Reason” termination clause.

Ms. Ferrée
We entered into an employment agreement with Ms. Ferrée, who currently serves18 months) at the coverage level in effect as our Vice Chairof the NEO’s date of termination. The cost of maintaining health care coverage is calculated as the difference between (i) the Company’s cost of providing the benefits and President, in November 2004. The agreement provides(ii) the amount the NEO paid for an indefinite term, subject to earlier termination pursuant to certain events (and potential payment amounts) summarized under “Potential Payments upon Termination and Change in Control” above. Assuch benefits as of February 2, 2019, Ms. Ferrée’s base salary was $1,030,000. The agreement provides for a minimum annual increasethe NEO’s date of 2.5%, but the Committee exercises discretion to increase or decrease that based on company and individual performance. Ms. Ferrée’s employment agreement contains a “Good Reason” termination clause.

Mr. Poff
We entered into an employment agreement with Mr. Poff, who currently serves as our Executive Vice President and Chief Financial Officer, effective in June 2016. The agreement provides for an indefinite term, subject to earlier termination pursuant to certain events (and potential payment amounts) summarized under “Potential Payments upon Termination and Change in Control” above. As of February 2, 2019, Mr. Poff’s base salary was $475,000. Mr. Poff’s employment agreement does not contain a “Good Reason” termination clause.

Mr. Jordan
We entered into an employment agreement with Mr. Jordan, who currently serves as our Executive Vice President and President of DSW Shoe Warehouse, Inc., in January 2006. The agreement provides for an indefinite term, subject to earlier termination pursuant to certain events (and potential payment amounts) summarized under “Potential Payments upon Termination and Change in Control” above. As of February 2, 2019, Mr. Jordan’s base salary was $720,000. Mr. Jordan’s employment agreement does not contain a “Good Reason” termination clause.


termination.
CEO Pay Ratio
We are providing the following disclosure related to our Chief Executive Officer’s compensation as compared to the compensation of all of our employees, other than our Chief Executive Officer, pursuant to Item 402(u) of Regulation S-K, as adopted by the SEC.

The pay ratio included in this information is a reasonable estimate calculated in a manner consistent with Item 402(u) of Regulation S-K.
Our median employee is a part-time sales associate in one of our DSW stores, who worked, on average, about 15approximately 16 hours per week. In accordance with and as permitted byDue to the rule,change in our employee population in fiscal 2020 resulting from our reduction in force due to COVID-19 impacts, we are using the sameselected a new median employee identified in the Proxy Statement for the 2018 Annual Meetingpurposes of Shareholders because there have been no change in employee population or employee compensation arrangements that we believe would result in a significant change to our pay ratio disclosure. fiscal 2020.
The median employee was determined using a consistently applied compensation measure. The method used to identify the median employee was to first rank-order all employees (including full-time, part-time, seasonal, and temporary, but


excluding the Chief Executive Officer), employed as of February 3, 2018,January 30, 2021, based on total earnings, and then to select the middle employee. Total earnings included all wages reported to the IRS and Canadian Revenue Agency as taxable wages. For the purposes of the disclosure, we converted the compensation elements paid to our employees in Canada from Canadian dollars to U.S. dollars using the Bank of Canada’s fiscal year 2020 average exchange rate of 0.75. No other adjustments were made to the total earnings.

In determining whether there was a change toidentifying the median employee population or employee compensation practices from fiscal 2017,using the method described above, we omittedexcluded approximately 23 employees who joined Designer Brands Inc. as a resultin Brazil and approximately 179 employees in China because these employees represent less than 5% of our acquisitionworkforce, as permitted under the de minimis exemption to the SEC rules. The total numbers of Town Shoes Limited (now known as Designer Brands Canada Inc.) (approximate associates - 2,293)U.S. employees and Camuto Group (approximate associates - 770).non-U.S. employees were 9,093 and 1,876, respectively, before taking into account such exclusions and for purposes of calculating such exclusions. After taking into account the de minimis exemption, 9,093 employees in the U.S. and 1,674 employees located outside of the U.S. were considered for identifying the median employee.

Mr. Rawlins had 2018a 2020 annual total compensation of $8,273,914$12,081,704, as reflected in the Summary Compensation Table included in this Proxy Statement. Our median employee’s annual total compensation for fiscal 20182020 determined on the same basis was $7,276.$8,529. As a result, Mr. Rawlins' 2018the ratio of the annual total compensation of the CEO to the annual total compensation of the median employee of the Company was approximately 1,417:1.
As discussed on page 1,13743 timesof the CD&A, in September 2020, the Compensation Committee granted special retention awards in the form of RSUs as a means to help ensure the continued employment of the existing leadership team. Specifically, these retention awards were granted in recognition of the importance of keeping a high-performing leadership team as the Company continues to face the unprecedented challenges presented by the COVID-19 pandemic. As a result of his special retention award, the annual total compensation of Mr. Rawlins, our CEO, as reflected in the Summary Compensation Table was notably higher than that of our median employee.previous years. When looking at 2020 CEO compensation in the absence of the special retention award, Mr. Rawlins’ annual total compensation would have been more consistent with historical practice, and accordingly, the 2020 pay ratio would have been in line with prior years’ ratios.


Compensation Committee Review of the Relation of Compensation Design to Risk

The Compensation Committee has reviewed the design and operation of our compensation policies and practices, including incentive compensation arrangements for our Named Executive Officers.NEOs. The Compensation Committee has determined that the Company’s compensation policies and practices do not encourage our employees to take unnecessary or inappropriate risks that could
54


reasonably be expected to materially threaten our value. Several factors contributed to this assessment, including the following:

The Compensation Committee reviews the quality of our earnings prior to approving incentive payments;
We provide a significant percentage of compensation based on performance, which is in turn based on annualshort and long-term incentives that require sustained value creation over several years to earn target incentives;
For cash incentive payments made under our ICP, the Compensation Committee provides a maximum payout of typically 200% of target;
We use the same financial metric, historically adjusted netoperating income, to determine annualshort-term incentive payouts for all bonus eligible associates; and
Certain payments to our Named Executive OfficersNEOs are subject to recovery if we restate a financial statement due to material noncompliance with any financial reporting requirement under the securities laws and such noncompliance is a result of misconduct.


Compensation Committee Interlocks and Insider Participation

During 2018,On the basis of its review of our Compensation Committee consisted of Mr. Tanenbaum (Chair) and Mmes. Eisenman, Lee, and Zaiac. None of the members ofexecutive compensation programs, the Compensation Committee concluded that the risks of these compensation programs are present or former officers or employees ofmitigated and are not reasonably likely to have a material adverse effect on Designer Brands Inc. Accordingly, no material adjustments were made to our Company or partiescompensation policies and practices. We will continue to agreementsmonitor our compensation policies and practices to determine whether our risk management objectives are being met with us, other than for payments for their service as directors.respect to incentivizing the Company’s employees.
Compensation of Directors

Our Compensation Committee reviews director compensation and makes recommendations to our Board of Directors regarding director compensation.

Our current director compensation policies provide that each non-employee director will receive:
Annual Cash Retainer$75,000
Annual Equity Retainer$140,000
Audit Committee Member Retainer*$20,000
Compensation Committee Member Retainer*$15,000
Nominating and Corporate Governance Committee Member Retainer*$15,000
Technology Committee Member Retainer*$15,000
Audit Committee Chair Retainer**$35,000
Compensation Committee Chair Retainer**$25,000
Nominating and Corporate Governance Committee Chair Retainer**$30,000
Technology Committee Chair Retainer**$25,000
An annual cash retainer of $75,000;
An annual equity retainer of $140,000; and
An additional* Additional annual retainer for committee service for each committee on which such director serves (provided that the committee chairs do not receive such additional retainer) as follows:
Audit Committee - $20,000
Compensation Committee - $15,000
Nominating and Corporate Governance Committee - $15,000
Technology Committee - $15,000

** The chairs of the Audit Committee, Nominating and Governance Committee, Compensation Committee, and Technology Committee each receive an additional $35,000, $30,000, $25,000, and $25,000 respectively in cash or stock (as they may elect) per year, respectively.
The annual retainers are paid as follows:


The annual cash retainer and the additional annual retainer for committee service are payable in quarterly installments on the last day of each fiscal quarter; and
The annual equity retainer is payablegranted on the date of each annual meeting of the shareholders for the purpose of electing directors, determined by dividing the amount of the retainer by the per-share market value of our Class A Common Shares on the grant date.

Directors do not receive any additional compensation for attending boardBoard meetings or boardBoard committee meetings. However, the chairmen of the Audit Committee, Nominating and Corporate Governance Committee, Compensation Committee, and Technology Committee each receive an additional $35,000, $25,000, $30,000, and $25,000 respectively in cash or stock units (as they may elect) per year, respectively. We pay this compensation on a quarterly basis. All members of our Board of Directors are reimbursed for reasonable costs and expenses incurred in attending meetings of our Board of Directors and its committees. Non-management directors may elect to have any of the cash portion of their compensation paid in the form of stock units in lieu of cash. Employee directors do not receive any additional consideration for their service on the Board.

55


2020 Fee Reduction
Effective March 29, 2020, all non-employee directors agreed to reduce their annual cash incentive retainer by 20% in response to the operating and financial impact of the pandemic to the Company. This reduction remained in place until August 2, 2020.
Board Membersmembers may participate in the Nonqualified Plan (described above in the section titled Nonqualified Deferred Compensation Plan), and in connection with such participation may contribute up to 100% of the annual cash retainer paid by Designer Brands Inc. (as described in more detail in the Fiscal Year 20182020 Director Compensation table). Deferral elections are made annually related to future compensation, in compliance with Internal Revenue Code §409A. In order to maintain the Nonqualified Plan’s tax-deferred status, Nonqualified Plan assets are subject to the claims of creditors of Designer Brands Inc. Participants choose to invest their account in an array of investment alternatives that generally mirror the investment alternatives under the 401(k) Plan. The Nonqualified Plan allows for in-service distributions in a lump sum. The Nonqualified Plan also allows for retirement distributions which are permitted as a lump sum in three (3), five (5), or ten (10) annual installments. Distribution elections are made when deferral elections are made in compliance with Internal Revenue Code §409A.

Equity Compensation
Stock units issued to a director are fully vested on the date of grant. Beginning in calendar year 2012, the director may elect to have the stock units settled (i) 30 days following the grant date, (ii) on a specified future date more than 30 days following the grant date, or (iii) when the director leaves the Board (for any reason). Stock units are settled in Designer Brands Inc. Class A Common Shares.

Directors have no voting rights in respect to the stock units, but they will have the power to vote the Designer Brands Inc. Class A Common Shares received upon settlement of the award. In general, directors have equivalent rights to receive dividends paid on Designer Brands Inc. Class A Common Shares. Each director is “credited” with the same dividend that would be issued if the stock unit was a Designer Brands Inc. Class A Common Share. The amounts associated with the dividend equivalent rights will not be distributed until the director’s stock unit award is settled.

Designer Brands Inc. Director Stock Ownership Guidelines
Board Membersmembers have an ownership guideline of five (5) times their annual cash retainer (excluding committee fees) to be achieved within five (5) years of joining the Board. AllAs of the last day of fiscal 2020, all Board Members, except Ms. Zaiac who joined the Board in 2016, Mr. Cobb who joined the Board in 2017, and Ms. Singh-Bushell who joined the Board in 2018, own shares in excess ofmembers have either met the ownership guidelines.guidelines or are still within the five-year compliance time frame.


56






FISCAL YEAR 20182020 DIRECTOR COMPENSATION

The following table sets forth certain information regarding the compensation earned by or paid to each non-employee director who served on the Board of Directors in fiscal 2018.2020.
Name
Fees Earned or Paid
in Cash
Stock Awards(1)
Option Awards
Non-Equity
Incentive Plan
Compensation
Change in Pension Value and Nonqualified Deferred Compensation Earnings
All Other
Compensation
TotalName
Fees Earned or Paid
in Cash (1)
Stock Awards(2)
Total
    
Peter S. Cobb (2),(3)
$135,000
$140,000
$
$
$
$
$275,000
Peter S. Cobb (3)
Peter S. Cobb (3)
$111,275 $140,000 $251,275 
Elaine J. Eisenman$105,000
$140,000
$
$
$
$
$245,000
Elaine J. Eisenman$108,566 $140,000 $248,566 
Carolee Lee$115,000
$140,000
$
$
$
$
$255,000
Joanna T. Lau (3)
$150,000
$140,000
$
$
$
$
$290,000
Joanna T. LauJoanna T. Lau$117,110 $140,000 $257,110 
Joseph A. Schottenstein (4)
$90,000
$140,000
$
$
$
$
$230,000
Joseph A. Schottenstein (4)
$69,808 $140,000 $209,808 
Ekta Singh-Bushell (2)
$43,214
$93,972
$
$
$
$
$137,186
Harvey L. Sonnenberg (3)
$165,000
$140,000
$
$
$
$
$305,000
Ekta Singh-Bushell (3)
Ekta Singh-Bushell (3)
$102,385 $140,000 $242,385 
Harvey L. SonnenbergHarvey L. Sonnenberg$116,346 $140,000 $256,346 
Allan J. Tanenbaum$129,208
$140,000
$
$
$
$
$269,208
Allan J. Tanenbaum$108,220 $140,000 $248,220 
Joanne Zaiac$105,000
$140,000
$
$
$
$
$245,000
Joanne Zaiac$97,731 $140,000 $237,731 


(1)This amount reflects the board fees paid to the director for the fiscal year. The director fees were reduced by 20% from March 29, 2020 through August 1, 2020. See above for additional information pertaining to this fee reduction.
(2) Each director who is not an employee of Designer Brands Inc. and who did not otherwise receive compensation (including severance) from Designer Brands Inc. was granted stock units on July 14, 2020. The amounts reported in the “Stock Awards” column represent the full grant date fair value for financial statement reporting purposes, as provided by ASC 718 (determined by the closing price of Designer Brands Inc. Class A common stock on the date of grant). Messrs. Joseph Schottenstein and Sonnenberg, and Mses. Lau and Zaiac elected to have the shares distributed within 30 days of the grant date. The remaining directors have elected to settle the units upon leaving the Board.
(3)For calendar year 2020, Ms. Singh-Bushell and Mr. Cobb elected to defer their retainers into the Designer Brands Inc. Nonqualified Deferred Compensation Plan. The aggregate deferred compensation earnings in the fiscal year are not reflected in the above table because the earnings were neither preferential nor above-market. The amount is reflected in the “Fees Earned or Paid in Cash” column. The provisions of the Nonqualified Deferred Compensation Plan are described above in the section entitled Nonqualified Deferred Compensation Plan.
(4)Beginning in the first quarter of fiscal 2013, Mr. Joseph Schottenstein elected to receive payment of all fees in the form of stock awards and continued this election in fiscal 2020. The value of the awards is reflected in the “Fees Earned or Paid in Cash” column. The total number of shares granted were 11,223. The quarterly number of shares granted was based on the closing stock price on the day of grant rounded to the nearest whole share.
As of January 30, 2021, the directors held the following number of stock units:
(1)NameEach director who is not an employee
Number of Designer Brands Inc. and who does not otherwise receive compensation (including severance) from Designer Brands Inc. was granted stock units on May 16, 2018. The amounts reported in the “Stock Awards” column represent the full grant date fair value for financial statement reporting purposes,Stock Units Outstanding as provided by ASC 718 (determined by the closing price of Designer Brands Inc. Class A common stock on the date of grant). Messrs. Joseph Schottenstein and Sonnenberg, and Mmes. Lau and Zaiac elected to have the shares distributable within
January 30, days of the grant date. The remaining directors have elected to settle the units upon leaving the Board of Directors.
2021 (1)
(2)Peter S. CobbFor calendar year 2018, Mr. Cobb elected to defer his retainer into the Designer Brands Inc. Nonqualified Deferred Compensation Plan. The aggregate deferred compensation earnings in the fiscal year are not reflected in the above table because the earnings were neither preferential nor above-market. The amount is reflected in the “Fees Earned or Paid in Cash” column. Ms. Singh-Bushell joined the Board of Directors in September 2018 and elected to defer her retainer into the Designer Brands Inc. Non-Qualified Deferred Compensation Plan. The aggregate deferred compensation earnings in the fiscal year are not reflected in the above table because the earnings were neither preferential nor above-market. The amount is reflected in the “Fees Earned or Paid in Cash” column. The provisions of the Nonqualified Deferred Compensation Plan are described above in the section entitled Nonqualified Deferred Compensation Plan.
46,315
(3)Elaine J. EisenmanMr. Cobb, Ms. Lau, and Mr. Sonnenberg received $30,000, $30,000, and $40,000 in fees respectively for service on a special committee of the Board of Directors to explore engagement with an investment banking firm in connection with Designer Brands Inc.’s consideration of certain merger and acquisition opportunities.
103,141
(4)Joanna T. LauBeginning in the first quarter of fiscal 2013, Mr. 48,813
Joseph A. Schottenstein elected to receive payment of all fees in the form of stock awards and continued this election in fiscal 2018. The value of the awards is reflected in the "Fees Earned or Paid in Cash" column. The total number of shares granted were 3,437. The quarterly number of shares granted was based on the closing stock price on the day of grant rounded to the nearest whole share.1,531
Ekta Singh-Bushell35,012
Harvey L. Sonnenberg59,135
Allan J. Tanenbaum139,339
Joanne Zaiac5,440


(1) Amounts listed include accumulated dividend equivalent units.


57






PROPOSAL 23 — ADVISORY VOTE ON THE COMPENSATION OF NAMED EXECUTIVE OFFICERS

At the Company’s 2017 Annual Meeting of Shareholders, pursuant to Section 14A of the Exchange Act, our shareholders held an advisory “say-on-frequency” vote regarding the frequency with which the advisory “say-on-pay” vote on executive compensation should be held. The shareholders voted to hold the “say-on-pay” vote each year, and consistent with that vote, the Board of Directors resolved to hold the advisory vote each year. The next vote on the frequency of the “say-on-pay” vote will be held in 2023.
At the 2018 2020 Annual Meeting of Shareholders, an overwhelming majority (98.4%(99.2%) of the votes cast on the advisory “say-on-pay” vote on executive compensation were voted in favor of the proposal. The Compensation Committee viewed the vote as a strong expression of our shareholders’ general satisfaction with the Company’s current executive compensation programs. As a result, the Compensation Committee decided that it was not necessary to implement material changes to our executive compensation programs.programs specifically in response to the 2020 “say-on-pay” vote. However, due to unprecedented challenges and uncertainties as a result of COVID-19, we implemented material changes to our executive compensation programs during 2020. See page 33 of the CD&A section for additional information pertaining to these changes.
In accordance with Section 14A of the Exchange Act, the Company asks that you indicate your approval of the compensation paid to our Named Executive OfficersNEOs as described in this Proxy Statementproxy statement in the Compensation Discussion and Analysis,CD&A, compensation tables, and narratives included elsewhere in this Proxy Statement.proxy statement.
Because your vote is advisory, it will not be binding on the Board of Directors.Board. However, the Board of Directors and the Compensation Committee will review the voting results and take them into consideration when making future decisions regarding executive compensation.
As described in the Compensation Discussion and Analysis, the Company’s objectives for its executive compensation program are as follows:
Attract and retain highly talented, experienced retail executives who can make significant contributions to our long-term business success;
Reward executives for achieving business goals and delivering strong performance; and
Align executive incentives with shareholder value creation.
Based on the objectives described above, the Committee has structured Designer Brands Inc.’s executive compensation programs primarily to motivate executives to achieve the business goals established by Designer Brands Inc. and reward executives for meeting business goals and delivering strong performance as measured against those business goals.
For the reasons discussed above and in this Proxy Statement,proxy statement, the Board of Directors recommends that shareholders vote to approve the following resolution:
“RESOLVED, that the 2020 compensation of the Named Executive Officers of the Company, as disclosed pursuant to Item 402 of Regulation S-K, including the Compensation Discussion and Analysis, compensation tables and narrative discussion in this Proxy Statement,proxy statement, is approved.”
Vote Required
Under our Code of Regulations, approval of this proposal requires the affirmative vote of the holders of the greater of (i) a majority of the shares required to constitute a quorum for such meeting, in which case broker non-votes have the effect of votes “Against” the proposal, and (ii) a majority of the shares voted on such proposal, in which case broker non-votes are disregarded and have no effect on the outcome of the vote. Abstentions will be counted as represented and entitled to vote and will therefore have the effect of a vote “Against” the proposal.
Your Board of Directors unanimously recommends a vote “FOR” the approval of the resolution relating to the compensation of our Named Executive Officers.



58


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
Procedures for Review of Related Party Transactions
Our Board of Directors has adopted a written related party transaction policy, which provides that our Audit Committee will review and approve potential related party transactions, arrangements, or relationships betweeninvolving us and a related person, as described below. A copy of the related party transaction policy can be found at our corporate and investor website at www.designerbrands.com and is available in print (without charge) to any shareholder upon request. The related party transaction policy provides for the review, approval or ratification of any “related person transaction” that we are required to report under SEC rules and regulations.
For purposes of this policy, a “related person transaction” is any transaction, or a series of similar transactions, which is currently proposed or has been in effect at any time since the beginning of the last fiscal year, in which the Company or any of its subsidiaries, was, or is proposed to be, a participant, and in which any of the following persons (each, a “related person”) has or will have a direct or indirect material interest:
(1)any person who is, or at any time since the beginning of the Company’s last fiscal year was, a director, director nominee or executive officer of the Company;
(2)a shareholder of the Company who owns more than five percent (5%) of any class of the Company’s voting securities;
(3)a member of the immediate family of any person described in (1) or (2) above; and
(4)an entity in which any person described in (1), (2) or (3) above has a greater than ten percent (10%) equity interest.
(1)any person who is, or at any time since the beginning of the Company’s last fiscal year was, a director, director nominee, or executive officer of the Company;
(2)a shareholder of the Company who owns more than five percent (5%) of any class of the Company’s voting securities;
(3)a member of the immediate family of any person described in (1) or (2) above; and
(4)an entity in which any person described in (1), (2), or (3) above has a greater than ten percent (10%) equity interest.
In determining whether to approve a related person transaction, the Audit Committee considers the following factors, to the extent relevant:
Is the transaction in the normal course of the Company’s business?
Are the terms of the transaction fair to the Company?
Are the terms of the transaction commercially reasonable? Are the terms of the transaction substantially the same as the terms that the Company would be able to obtain in an arm’s-length transaction with an unrelated third party?
Has the Company obtained an independent appraisal or completed a financial analysis of the transaction? If so, what are the results of such appraisal or analysis?
Is the transaction in the best interests of the Company and the Company’s shareholders?
Would the transaction impair a director’s independence in the event that the related person is an independent director?
Based on an analysis of these factors (and other additional factors that the Audit Committee may deem relevant based on the circumstances), the Audit Committee takes formal action to either approve or reject the related person transaction.
Schottenstein Stores Corporation and Affiliates
General
As of March 29, 2019,26, 2021, Jay L. Schottenstein, the Executive Chairman of Designer Brands Inc., beneficially owned approximately 11,156,336 12,434,859 Designer Brands Inc. Class A Common Shares and approximately 7,720,154 Designer Brands Inc. Class B Common Shares. Mr. Schottenstein serves as chairman of Schottenstein Stores Corporation (“SSC”) and other affiliated entities of SSC. For fiscal 2018,2020, we paid approximately $15.1$14.3 million in total fees, rents, and expenses to SSC and its affiliates.
In the ordinary course of business, we have entered into a number of agreements with SSC and its affiliates relating to our business and our relationship with these companies, the material terms of which are described below. We believe that each of the agreements entered into with these entities is on terms at least as favorable to us as could be obtained in an arm’s-length transaction with an unaffiliated third party. In the event that we desire to enter into any agreements with SSC or any of our directors, officers, or other affiliates in the future, in accordance with Ohio law, any contract, action, or other transaction between or affecting us and one of our directors or officers or between or affecting us and any entity in which one or more of our directors or officers is a director, trustee, or officer or has a financial or personal interest, will either (i) be approved by the shareholders, a majority of the disinterested members of our Board of Directors, or a committee of our Board of Directors that authorizes such contracts, action or other transactions or (ii) be fair to us as of the time our directors, a committee of our directors, or our shareholders approve the contract, action or transaction. In addition, any transactions with directors, officers


or other affiliates will be subject to requirements of the Sarbanes-Oxley Act and other SEC rules and regulations, as well as to our written related party transaction policy described above.
59


Management Agreement

On November 1, 2012, we entered into a management agreement (the “Management Agreement”) with Schottenstein Property Group, LLC (“SPG”), an affiliate of SSC, pursuant to which SPG provides management, operation, repair, maintenance, replacement, and supervision services with respect to Designer Brands Inc.’s corporate headquarters and Columbus distribution center. SPG previously managed the properties prior to Designer Brands Inc.’s purchase on November 1, 2012. As compensation, Designer Brands Inc.the Company pays SPG 4% of rents collected from lessees of certain portions of the properties, plus reimbursement for certain costs pursuant to the Management Agreement. Under this agreement, we incurred approximately $0.2 million of expense for fiscal 2018.2020. Mr. Joseph Schottenstein, a member of the Designer Brands Inc. Board, of Directors, is an executive officer of SPG.
Leases and Subleases
Fulfillment Center. In fiscal 2007, we entered into a lease for a fulfillment center for dsw.com adjacent to our existing home office in Columbus, Ohio, and this agreement was amended in fiscal 2016. The landlord is an affiliate of SSC. Under the amended lease, the term expires in September 2022 and has two renewal options with terms of five years each. Under this agreement, we incurred approximately $3.2$3.5 million of expense for fiscal 20182020 (includes rent, real estate taxes, insurance, and CAM)common area maintenance (CAM).
Utilities. In connection with our lease for the fulfillment center (described above), we incurred approximately $1.1$0.9 million of expense related to the payment of utilities to the landlord in fiscal 2018.2020. The landlord of this facility is an affiliate of SSC.
DSW stores. As of February 2, 2019,January 30, 2021, we leased or subleased 16 DSW stores from affiliates of SSC. We incurred approximately $6.8$6.7 million of rent and approximately $1.3$1.4 million of other expense (real estate taxes, maintenance, and insurance) related to these leases for fiscal 2018.2020. In addition to these charges, for each lease, we also pay percentage rent equal to approximately 2% annually of gross sales that exceed specified breakpoints that increase as the minimum rent increases. These leases have terms expiring between October 2020July 2021 and November 2029 and generally have two or three renewal options of five years each.
Agreement for Media Services
We receive media services for our stores from Retail Entertainment Design (“RED”), an affiliate of SSC. The agreement provides for media services such as digital music, video services, and other related services. For fiscal 2018,2020, we paid approximately $0.4$0.3 million to RED.
Consulting/Professional Services Agreement
We receive consulting/professional services from Charles Spicer, Inc., an affiliate of SSC. The consulting/professional services include, among other things, strategic planning, financial matters, risk analysis and management, mergers, acquisitions, business development, and general corporate, operational, and organizational matters. For fiscal 2018,2020, we paid approximately $0.3 million to Charles Spicer, Inc.
Corporate Services Agreement with SSC
We receive services from SSC pursuant to a Corporate Services Agreement between us and SSC. The agreement sets forth the costs of shared services, including specified legal, travel expense, and administrative services. For fiscal 2018,2020, our allocated portion of the amount we paid to SSC was approximately $0.3$0.7 million.
Registration Rights Agreements
We entered into a registration rights agreement with SSC and its affiliated companies, under which we agreed to register in specified circumstances the Class A Common Shares that they hold. Under this agreement, SSC (together with transferees of at least 15% of its interest in registrable Designer Brands Inc. Common Shares) may request up to three demand registrations. The agreement will also grant SSC the right to include these Class A Common Shares in an unlimited number of other registrations of any of our securities initiated by us or on behalf of our other shareholders (other than a demand registration made under the agreement).




SB360 Capital Partners Liquidation of Assets
In 2018, we entered into two transactions with SB360 Capital Partners, LLC (“SB360”), an affiliate of SSC, to assist in negotiating the terms of liquidating the assets of Ebuys, Inc., and the Town Shoes banner. For fiscal 2018, we paid approximately $0.9 million to SB360 in connection with these transactions.
Provisions of Our Amended Articles of Incorporation Governing Corporate Opportunities and Related Party Transactions
SSC is engaged in the same or similar activities or lines of business as we are and has interests in the same areas of corporate opportunities. Summarized below are provisions in our amended articlesAmended Articles of incorporationIncorporation that govern conflicts, corporate opportunities, and related party transactions.
60


Conflicts / Competition. SSC and its affiliates have the right to engage in the same businesses as we do, to do business with our suppliers and customers, and to employ any of our officers or employees.
Corporate Opportunities. In the event that SSC or any director or officer of SSC who is also one of our directors or officers learns about a potential transaction or business opportunity which we are financially able to undertake, which is in our line of business, which is of practical advantage to us and in which we have an interest or a reasonable expectancy, but which may also be appropriate for SSC, our amended articles of incorporationArticles provide:
If SSC learns about a corporate opportunity, it does not have to tell us about it and it is not a breach of any fiduciary duty for it to pursue such corporate opportunity for itself or to direct it elsewhere.
If one of our directors or officers who is also a director or officer of SSC learns about a corporate opportunity, he or she shall not be liable to us or to our shareholders if SSC pursues the corporate opportunity for itself, directs it elsewhere, or does not communicate information about the opportunity to us, if such director or officer acts in a manner consistent with the following policy:
If the corporate opportunity is offered to one of our officers who is also a director but not an officer of SSC, the corporate opportunity belongs to us unless it was expressly offered to the officer in writing solely in his or her capacity as a director of SSC, in which case it belongs to SSC.
If the corporate opportunity is offered to one of our directors who is not an officer of Designer Brands Inc., and who is also a director or officer of SSC, the corporate opportunity belongs to us only if it was expressly offered to the director in writing solely in his or her capacity as our director.
If the corporate opportunity is offered to one of our officers, whether or not such person is also a director, who is also an officer of SSC, it belongs to us only if it is expressly offered to the officer in writing solely in his or her capacity as our officer or director.
Related Party Transactions. We may, from time to time, enter into contracts or otherwise transact business with SSC, our directors, directors of SSC, or organizations in which any of such directors has a financial interest. Such contracts and transactions are permitted if:
the relationship or interest is disclosed or is known to the Board of Directors or the committee approving the contract or transaction, and the Board of Directors or committee, in good faith reasonably justified by the facts, authorizes the contract or transaction by the affirmative vote of a majority of the directors who are not interested in the contract or transaction;
the relationship or interest is disclosed or is known to the shareholders, and the shareholders approve the contract or transaction by the affirmative vote of the holders of a majority of the voting power of the Company held by persons not interested in the contract or transaction; or
the contract or transaction is fair at the time it is authorized or approved by the Board, of Directors, a committee of the board of directors,Board, or the shareholders.
American Eagle Outfitters
Jay L. Schottenstein also serves on the Board of Directors and as Chairman and Chief Executive Officer of American Eagle Outfitters, Inc. (NYSE: AEO) (“AEO”). For fiscal 2018,2020, we paid AEO approximately $0.8$0.1 million in exchange for inventory.
Fit Step Pro
Jay L. Schottenstein also has an ownership interest in Fit Step Pro LLC (“FSP”). For fiscal 2018, we paid FSP approximately $0.3 million in exchange for certain inventory and royalties.
61



SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Security Ownership of Certain Beneficial Owners
Green GrowthThe following table sets forth information with respect to the only persons known to us to own beneficially more than five percent of our outstanding Class A or Class B Common Shares as of March 26, 2021, unless as otherwise specified:
Name and Address of Beneficial OwnerNumber of Shares
Beneficially Owned
Percentage of Shares
Beneficially Owned
Percentage of
Combined Voting Power of All
Classes of Common Shares
Class A Class B(1)Class AClass B
Jay L. Schottenstein       
4300 East Fifth Avenue       
Columbus, OH 4321912,434,859 (2)7,720,154 (2)17.0%99.8%52.3%
Schottenstein RVI, LLC
4300 East Fifth Avenue
Columbus, OH 432197,928,117 (2)7,298,593 (2)11.0%94.4%46.6%
BlackRock, Inc.
55 East 52nd Street
New York, NY 1005510,264,219 (3)15.8%8.1%
The Vanguard Group
100 Vanguard Boulevard
Malvern, PA 193556,406,938 (4)9.9%5.1%
Investment Counselors of Maryland, LLC
300 East Lombard Street, Suite 810
Baltimore, MD 212023,872,764 (5)6.0%3.1%

(1)Each Class B Common Share of Designer Brands Inc. is exchangeable into one Class A Common Share.
An affiliate of Jay L.(2)Mr. Schottenstein beneficially owns approximately 20%12,434,859 Class A Common Shares of Green Growth Brands, LLC (“GGB”). Since the beginning of fiscal 2018, we have ordered approximately $0.7 million worth of inventory from GGB.
Town Shoes

General

As of May 10, 2018, we owned a 46.3% equity interest in Town Shoes Limited (now known as Designer Brands Canada Inc.) (“Town Shoes”), with the ownership interest providing 50% voting control and board representation.  Executive officers Roger Rawlins and William Jordan served on Town Shoes’ board of directors, and William Jordan served as President of Town Shoes from May 2018 to January 2019. On May 10, 2018, we purchased the remaining outstanding equity of Town Shoes, and as of February 2, 2019, we own a 100% equity interest in Town Shoes. Prior to the completion of our purchase, Town Shoes paid us approximately $2 million in exchange for certain inventory, fees, and services.

Management Agreement

In 2016, we entered into a management agreement with Town Shoes, under which we provide certain information technology and management services to Town Shoes. For fiscal 2018, prior to the completion of our purchase, Town Shoes paid us approximately $0.3 million pursuant to that agreement.

Town Shoes Inventory Purchase
In 2016, we entered into a transaction for the sale of footwear to Town Shoes. For fiscal 2018, prior to the completion of our purchase, Town Shoes paid us approximately $1.3 million pursuant to that transaction.

IT Services

Beginning in 2016, Designer Brands Inc. providedin the aggregate. This includes (i) 26,100 Class A Common Shares held by the Jerome Schottenstein Fund A Revocable Trust, of which Mr. Schottenstein acts as co-trustee and has shared power to vote and dispose of such shares; (ii) 628,153 shares held by the Jay Schottenstein Revocable Trust 2009, of which Mr. Schottenstein is trustee and has sole power to vote and dispose of such shares; (iii) 63,754 shares held by the Lori Schottenstein 1984 Subchapter S Trust, of which Mr. Schottenstein is co-trustee and has shared power to vote and dispose of such shares; (iv) 56,814 shares held by the Saul Schottenstein Subchapter Trust #4, of which Mr. Schottenstein is trustee and has sole power to vote and dispose of such shares; (v) 236,528 Class A Common Shares held by Schottenstein SEI, LLC (SSEI); (vi) 1,273,099 shares held by Schottenstein Realty, LLC, of which Mr. Schottenstein is a member by virtue of various family trusts, a director, Chairman and Chief Executive Officer and has shared power to vote and dispose of such shares; (vii) 540,297 Class A Common Shares that Mr. Schottenstein has a right to purchase within 60 days of March 26, 2021; (viii) 629,524 Class A Common Shares held by Schottenstein RVI, LLC (Schottenstein RVI) (Mr. Schottenstein is manager of Schottenstein RVI); and (ix) 1,260,436 Class A Common Shares held by Ann S. Deshe, Susan S. Diamond, their spouses, and certain of their lineal descendants and affiliates (the Deshe/Diamond Affiliates), of which Mr. Schottenstein has sole voting power with respect to such shares, pursuant to a share exchange agreement with the Deshe/Diamond Affiliates and other parties thereto (the Deshe/Diamond Share Exchange).
Also included in the aggregate number of Class A Common Shares that Mr. Schottenstein beneficially owns are the following Class B Common Shares that may be converted into Class A Common Shares on a one-for-one basis at any time: (i) 71,905 Class B Common Shares held by the Jay Schottenstein Revocable Trust 2009; (ii) 349,656 Class B Common Shares held by SSEI; and (iii) 7,298,593 Class B Common Shares held by Schottenstein RVI.
(3)Based solely upon information contained in the Schedule 13G filed with the SEC on January 25, 2021, as of December 31, 2020, BlackRock Inc. has sole voting power over 9,973,437 shares and sole dispositive power over 10,264,219 shares.
(4)Based solely upon information contained in Amendment No. 10 to Schedule 13G filed with the SEC on February 10, 2021, as of December 31, 2020, The Vanguard Group, an investment adviser registered under Section 203 of the Investment
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Advisers Act of 1940, has sole voting power over 0 shares, shared voting power over 58,412 shares, sole dispositive power over 6,309,308 shares, and shared dispositive power over 97,630 shares.
(5)Based solely upon information contained in the Schedule 13G filed with the SEC on February 12, 2021, as of December 31, 2020, Investment Counselors of Maryland, LLC has sole voting power over 2,605,803 shares, shared voting power over 1,266,961 shares and sole dispositive power over 3,872,764 shares, and shared dispositive power over 0 shares.
The information with respect to beneficial ownership is based upon information furnished by the shareholder or information contained in filings made with the SEC.
Security Ownership of Management and Directors
The following table sets forth, as of March 26, 2021, information with respect to our Class A and Class B Common Shares owned beneficially by each director and named executive officer individually, and by all directors and executive officers as a group:
Number of Shares
Beneficially
Owned(1)(2)
Percentage of Shares Beneficially
Owned(3)
Percentage of Combined Voting Power of All Classes of Common Shares
NameClass AClass BClass AClass B
Peter S. Cobb46,315**
Elaine J. Eisenman118,710**
Deborah L. Ferrée1,156,4431.8%*
William L. Jordan450,182**
Joanna T. Lau98,766**
Jared A. Poff127,656**
Roger L. Rawlins752,6831.2%*
Jay L. Schottenstein(4)
12,434,8597,720,15417.0%99.8%52.3%
Joseph A. Schottenstein(5)
1,401,0462.2%*
Ekta Singh-Bushell35,012**
Harvey L. Sonnenberg61,909**
Allan J. Tanenbaum(6)
178,536**
Mary Turner6,609**
Joanne Zaiac40,198**
All directors and executive officers as a group (16 persons)15,670,6047,720,15420.8%99.8%53.9%

*     Represents less than 1% of outstanding Common Shares.

(1) Each Class B Common Share of Designer Brands Inc. is exchangeable into one Class A Common Share.
(2) Except as otherwise noted, the persons named in this table have sole power to vote and dispose of the shares listed. The table includes the following number of Designer Brands Inc. Class A Common Shares as to which the named person has the right to acquire beneficial ownership upon the options exercisable and restricted stock units vesting within 60 days of March 26, 2021, and upon the payment of vested deferred share units on a one-for-one basis upon retirement from the Board within 60 days of March 26, 2021.
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Beneficial OwnerStock Options Exercisable within 60 days of March 26, 2021Share Units Vesting within 60 days of March 26, 2021
Peter S. Cobb46,315
Elaine J. Eisenman103,141
Deborah L. Ferrée934,190
William L. Jordan303,079
Joanna T. Lau48,813
Jared A. Poff57,405
Roger L. Rawlins455,898
Jay L. Schottenstein540,297
Joseph A. Schottenstein
Ekta Singh-Bushell35,012
Harvey L. Sonnenberg59,135
Allan J. Tanenbaum139,339
Mary Turner3,643
Joanne Zaiac5,440
All directors and executive officers as a group (16 persons)2,302,309440,838

(3) The percentage is based upon 64,772,603 Designer Brands Inc. Class A Common Shares and 7,732,786 Designer Brands Inc. Class B Common Shares outstanding on March 26, 2021, plus the number of shares a person has the right to acquire within 60 days of March 26, 2021.
(4) Please see footnote (2) to the table above under “Security Ownership of Certain Beneficial Owners” for additional information technology servicesabout Mr. Schottenstein’s beneficial ownership.
(5) Includes 1,273,099 shares held by Schottenstein Realty, LLC, of which Mr. Schottenstein is an Executive Vice President and has shared power to Town Shoes. Forvote and dispose of such shares, and 31,050 shares held by various family trusts of which Mr. Schottenstein is co-trustee and has shared power to vote and dispose of such shares.
(6) Mr. Tanenbaum pledged 27,746 shares as security for a line of credit in fiscal 2018, prior2016.
The foregoing information with respect to beneficial ownership is based upon information furnished by each director or executive officer, or information contained in filings made with the SEC.

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Equity Compensation Plan Information
The following table sets forth additional information, as of January 30, 2021, about our Class A common shares that may be issued upon the exercise of options and other rights under our existing equity compensation plans and arrangements, divided between plans approved by our shareholders and plans or arrangements not submitted to our shareholders for approval. The information includes the number of shares covered by, and the weighted average exercise price of, outstanding options, warrants and other rights and the number of shares remaining available for future grants, excluding the shares to be issued upon exercise of outstanding options, warrants and other rights.
(a) Number of securities to be issued upon exercise of outstanding options, warrants and rights(1)(2)(3)


(b) Weighted-average exercise price of outstanding options, warrants and rights(2)
(c) Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a))(3)
Equity compensation plans approved by security holders10,632,284$25.549,183,478
Equity compensation plans not approved by security holdersN/AN/AN/A
Total10,632,284 $25.549,183,478

N/A - Not applicable

(1) DSW Inc. 2005 Equity Incentive Plan.
(2) Includes 3,208,252 shares issuable pursuant to the completionexercise of outstanding stock options, 6,445,027 shares issuable     pursuant to restricted stock units, 540,279 shares issuable pursuant to performance-based restricted stock units and 438,726 shares issuable pursuant to director stock units. Since the restricted stock units, performance-based restricted stock units and director stock units have no exercise price, they are not included in the weighted average exercise price calculation in column (b).
(3) Designer Brands Inc. 2014 Equity Incentive Plan, as amended and restated.
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VIRTUAL MEETING INFORMATION
Attending the Virtual 2021 Annual Meeting
Due to concerns relating to the COVID-19 outbreak, and for the safety of our purchase, Town Shoes paid us approximately $0.4 million pursuantshareholders and employees, the 2021 Annual Meeting will be a virtual-only meeting conducted exclusively by live audio cast. There will not be a physical location for our 2021 Annual Meeting, and you will not be able to those services.





INDEPENDENT PUBLIC ACCOUNTANTSattend in person. We believe that the virtual platform provides greater shareholder participation, as shareholders can virtually attend the 2021 Annual Meeting regardless of their physical location.
We engaged Deloitte & Touche LLP as our independent registered public accounting firm to audit our consolidated financial statements forTo participate in the virtual meeting, please visit fiscal 2018. Services provided by Deloitte & Touche LLP for each of fiscal 2018www.virtualshareholdermeeting.com/DBI2021 and fiscal 2017enter the 16-digit control number included in your Notice, on your proxy card, or on the instructions that accompanied your proxy materials. Accordingly, only authenticated shareholders who owned shares of our Common Stock as of the close of business on April 1, 2021 will be able to participate in the 2021 Annual Meeting. You may begin to log into the meeting platform beginning at 10:45 a.m. Eastern Time on Thursday, May 27, 2021. The meeting audio cast will begin promptly at 11:00 a.m. Eastern Time on May 27, 2021.
The virtual meeting platform is fully supported across browsers running the most updated version of applicable software and plug-ins. Please ensure that you have a strong Wi-Fi connection wherever you intend to participate in the related fees are described under the caption “Audit and Other Service Fees” of this Proxy Statement. Our Audit Committee is directly responsiblemeeting. Please also give yourself sufficient time to log-in, allow ample time for the appointment, compensation, retention, termination,check-in procedures, and oversight ofensure you can hear the work ofstreaming audio before the independent auditors,meeting starts. Help and hastechnical support for accessing and participating in the sole responsibility to retain and replace our independent auditor. Our Audit Committee appointed Deloitte & Touche LLP as our independent registered public accounting firm for the fiscal year ending February 1, 2020.
We expect that representatives of Deloitte & Touche LLP will be present at the Annual Meeting with the opportunity to make a statement if they desire to do so andvirtual meeting will be available by following the instructions on the virtual meeting website (see “Other Important Information” for additional details).
Shareholders will be able to respondsubmit questions online during the 2021 Annual Meeting, and our CEO or General Counsel will answer shareholder questions during the live Q&A session.To ensure the meeting is conducted in a manner that is fair to appropriate questions.all shareholders, the chair of the meeting may exercise broad discretion in recognizing shareholders who wish to participate, the order in which questions are asked, and the amount of time devoted to any one question. We will answer questions relevant to meeting matters that comply with the meeting rules of conduct during the 2021 Annual Meeting, subject to time constraints. However, we reserve the rights to exclude questions that are not pertinent to meeting matters or to edit profanity or other inappropriate language. Questions regarding personal matters or matters not relevant to meeting matters will not be answered. If we receive substantially similar questions, we will group such questions together and provide a single response to avoid repetition. Questions relevant to meeting matters that we do not have time to answer during the meeting will be posted to our website following the meeting. By virtually attending the 2021 Annual Meeting, shareholders agree to abide by the agenda and procedures for the 2021 Annual Meeting.


Voting at the Virtual 2021 Annual Meeting
You may vote online during the virtual 2021 Annual Meeting by following the instructions provided at www.virtualshareholdermeeting.com/DBI2021. Please have your Notice, proxy card, or voting instruction form available when you access the virtual meeting website.
We encourage shareholders to vote before the 2021 Annual Meeting. Most shareholders have a choice of voting before the 2021 Annual Meeting by proxy over the Internet, by telephone, or by using a traditional proxy card or voting instruction form. Refer to the Notice or your proxy card or voting instruction form to see which options are available to you and how to use them. The Internet and telephone voting procedures are designed to authenticate shareholders’ identities and to confirm that their instructions have been properly recorded.
Other Important Information
Although the live audio cast is available only to Designer Brands Inc.’s shareholders as of the record date, a replay of the meeting will be made available on our website after the meeting and will remain available for approximately 30 days following the meeting. If you encounter any technical difficulties with the virtual meeting website on the meeting day, please call the technical support number that will be posted on the virtual meeting log-in page. Technical support will be available starting at 10:45 a.m. Eastern Time and until the meeting has finished.

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OTHER MATTERS

Shareholder Director Nominees
The Nominating and Corporate Governance Committee will consider nominees recommended by shareholders for the 2022 Annual Meeting of Shareholders (the “2022 Annual Meeting”), provided that the recommendation is submitted in writing, between February 26, 2022 and March 28, 2022, to Designer Brands Inc., 810 DSW Drive, Columbus, Ohio 43219, Attention: Corporate Secretary. If the date of the 2022 Annual Meeting of Shareholders is advanced or delayed by more than 30 days from the first anniversary of the date of the 2021 Annual Meeting, or in the case of a special meeting of shareholders, nominations for director must be received by our Corporate Secretary within seven days after we mail or otherwise provide public notice of the meeting.
Each such submission must include:
As to the nominee:
name, age, business address, and residence address;
principal occupation or employment;
the class and number of Designer Brands Inc. shares beneficially owned; and
any other information relating to the nominee that is required to be disclosed in solicitations for proxies for election of directors pursuant to Regulation 14A under the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
As to the shareholder giving the notice:
name and record address;
the class and number of Designer Brands Inc. shares beneficially owned;
a representation that the shareholder is a holder of record of shares of Designer Brands Inc. entitled to vote at such meeting;
a representation that the shareholder intends to appear in person or by proxy at the meeting to nominate the person or persons specified in the notice; and
a description of all arrangements or understandings between the shareholder and such nominee, and any other persons, pursuant to which the nomination or nominations are to be made by the shareholder.

Such notice shall be accompanied by a consent signed by the nominee evidencing a willingness to serve as a director, if nominated and elected, and a commitment by the nominee to meet personally with the Nominating and Corporate Governance Committee members.
Shareholder Proposals Pursuant to Rule 14a-8
In order to be considered for inclusion in the Company’s proxy materials distributed to shareholders prior to the 2022 Annual Meeting, of Shareholders in 2020, a shareholder proposal in compliance with Rule 14a-8 under the Exchange Act must be received by Designer Brands Inc. no later than December 14, 2019.10, 2021. Written requests for inclusion should be addressed to: Corporate Secretary, 810 DSW Drive, Columbus, Ohio 43219. It is suggested that you mail your proposal by certified mail, return receipt requested.
Shareholder Proposals Other Than Pursuant to Rule 14a-8
In order for proposals of shareholders made outside of Rule 14a-8 under the Exchange Act to be considered “timely” within the meaning of Rule 14a-4(c) under the Exchange Act, such proposals must be received by our Corporate Secretary at the above address by February 27, 2020. Our Code of Regulations also provides that nominations for director may only be made by the Board of Directors (or an authorized Board committee) or by a shareholder of record entitled to vote who sends notice to our Corporate Secretary not fewer than 60 nor more than 90 days before the anniversary date of the previous year’s annual meeting of shareholders. Any nomination by a shareholder must comply with the procedures specified in our Code of Regulations. To be eligible for consideration at the 2020 Annual Meeting, any nominations for director must be received by our Corporate Secretary between February 23, 2020 and March 24, 2020. If the date of the annual meeting of shareholders is advanced or delayed by more than 30 days from the first anniversary of the date of the previous year’s annual meeting of shareholders, or in the case of a special meeting of shareholders, nominations for director must be received by our Corporate Secretary within 7 days after we mail or otherwise provide public notice of the meeting. This advance notice period is intended to allow all shareholders an opportunity to consider any nominees expected to be considered at the meeting.2022.
Shareholder Communications to the Board of Directors
Shareholders and interested parties may communicate with the Board of Directorsor individual directors (including the non-management or independent directors as a group) or individual directors directly by writing to the directors in care of our Corporate Secretary, 810 DSW Drive, Columbus, Ohio 43219, in an envelope clearly marked “shareholder communication.” Such communications will be provided promptly and, if requested, confidentially to the respective directors.
General Information
A copy of the Form 10-K for the fiscal year ended February 2, 2019,January 30, 2021, as filed with the SEC, will be sent to any shareholder without charge upon written request, addressed to the Investor Relations Department, 810 DSW Drive, Columbus, Ohio 43219.
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Management knowsis not aware of noany other business which may bebeing properly brought before the 20192021 Annual Meeting of Shareholders.Meeting. However, if any other matters shall properly come before such meeting, it is the intention of the persons named in the form of proxy to vote such proxy in accordance with their best judgment on such matters.
It is important that proxies be returned promptly. Therefore, whether or not you expect to virtually attend the 2021 Annual Meeting, of Shareholders in person, you are urged to complete and submit your proxy.

Householding
Safe Harbor StatementShareholders who share the same last name and address will receive one package containing a separate Notice for each individual shareholder at that address. Shareholders who have elected to receive paper copies and who share the same last name and address will receive only one set of our Annual Report on Form 10-K and proxy statement, unless such shareholders have notified us that they wish to continue receiving multiple copies. This method of delivery, known as “householding,” will help ensure that shareholder households do not receive multiple copies of the same document, helping to reduce our printing and postage costs, as well as saving natural resources.

If you hold our stock certificates or have book-entry shares at Computershare, you can opt out of the householding practice and receive prompt delivery of a separate copy of the materials by calling 1-866-540-7095 (toll-free) from the U.S. and Canada, or 1-312-360-5129 from other countries, or by writing at 51 Mercedes Way, Edgewood, New York 11717, Attention: Householding Department. If you would like to opt out of this practice and you are a beneficial holder, please contact your bank or broker.
If you are receiving multiple copies of proxy materials at your household and would prefer to receive a single copy of these materials, please contact Computershare at the above numbers or address. If you are a beneficial holder, please contact your bank or broker.
Forward-Looking Statements
Certain statements in this proxy statement may constitute forward-looking statements and are made pursuant towithin the safe harbor provisionsmeaning of the Private Securities Litigation Reform Act of 1995. You can identify theseThese forward-looking statements by the use of forward-looking words such as "believes," "expects," "potential," "continues," "may," "will," "should," "would," "approximately," "intends," "plans," or the negative version of those words or other comparable words. These statements are based on the Company's current views and expectations and assumptions that involve knownrisks and unknown risks, uncertainties and other factors that may causeon information available to the Company as of the date hereof. The Company’s actual results performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These factors include, but are not limited to: our success in growing our store base and digital demand; risks related to our acquisitions of Camuto Group and Town Shoes, including the possibility that the anticipated benefits of the acquisitions are not realized when expected or at all; our ability to protect our reputation and to maintain the brands we license; maintaining strong relationships with our vendors, manufacturers and wholesale customers; our ability to anticipate and respond to fashion trends, consumer preferences and changing customer expectations; risks related to the loss or disruption of our distribution and/or fulfillment operations; continuation of agreements with and our reliance on the financial condition of Stein Mart; our ability to execute our strategies; fluctuation of our comparable sales and quarterly financial performance; risks related


to the loss or disruption of our information systems and data; our ability to prevent or mitigate breaches of our information security and the compromise of sensitive and confidential data; failure to retain our key executives or attract qualified new personnel; our reliance on our loyalty program and marketing to drive traffic, sales and customer loyalty; risks related to leases of our properties; our competitiveness with respect to style, price, brand availability and customer service; our reliance on foreign sources for merchandise and risks inherent to international trade, including escalating trade tensions between the U.S. and other countries, as well as U.S. laws affecting the importation of goods, such as recent tariffs imposed on Chinese goods imported to the U.S.; uncertainty related to future legislation, regulatory reform, policy changes, or interpretive guidance on existing legislation, including the impact of the Tax Cuts and Jobs Act; uncertain general economic conditions; risks related to holdings of cash and investments and access to liquidity; and fluctuations in foreign currency exchange rates. Risks and other factors that could cause our actual results to differ materially from our forward-looking statements are describedthose stated or implied, due to risks and uncertainties associated with its business, which include the risk factors disclosed in the Company'sits latest Annual Report on Form 10-K orand other reports filedfilings with the SecuritiesSEC, including, without limitation, the section entitled “Risk Factors” contained therein. Forward-looking statements include statements regarding the Company’s expectations, beliefs, intentions or strategies regarding the future, and Exchange Commission. Allcan be identified by forward-looking statements speak onlywords such as of the time when made.“plans,” “anticipate,” “believe,” “could,” “continue,” “estimate,” “expect,” “intend,” “may,” “should,” “will” and “would” or similar words. The Company undertakes noexpressly disclaims any obligation or undertaking to updatedisseminate any updates or revise therevisions to any forward-looking statements included in this press releasestatement contained herein to reflect any futurechange in the Company’s expectations with regard thereto or any change in events, conditions or circumstances.circumstances on which any such statement is based.



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By Order of the Board of Directors
Michelle C. Krall
Corporate Secretary





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